Product Code: ETC6180839 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The flavoured tea market in Australia is expanding as consumers increasingly seek diverse taste experiences and wellness benefits from tea consumption. Varieties include fruit-infused, herbal, and spiced teas, with both traditional and innovative blends gaining popularity. Health trends promoting antioxidants and natural ingredients drive product development. The rise of specialty tea shops and online sales channels supports market penetration.
The flavoured tea market in Australia continues to expand, particularly in the herbal and wellness segments. Consumers are seeking out blends with added benefits such as stress relief, detoxification, or energy boosts. Floral and fruit flavors, like hibiscus, chamomile, and peach, are particularly favored in both loose-leaf and ready-to-drink forms.
This market is challenged by fluctuating global tea prices and competition from ready-to-drink options and herbal infusions. Balancing flavor profiles while keeping them free from artificial additives is difficult. Consumers` preference for premium and organic varieties also raises cost and sourcing issues.
The flavored tea market is expanding with consumer preferences shifting towards exotic and health-enhancing blends. Investment opportunities include developing unique flavor combinations incorporating native Australian botanicals and superfoods. There is also demand for organic and sustainably sourced teas with innovative packaging. Creating ready-to-drink flavored tea products for convenience can tap into busy urban lifestyles, widening the market further.
Australias flavored tea market is governed by food safety regulations requiring accurate ingredient disclosure and permissible additive use. FSANZ standards apply to flavorings used in teas, ensuring they meet safety thresholds. Import controls affect tea leaves and flavor compounds, emphasizing quality and biosecurity. Marketing and labeling laws prevent misleading health claims. Additionally, government initiatives encouraging the consumption of healthier beverages influence product innovation in flavored tea offerings.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Flavoured Tea Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Flavoured Tea Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Flavoured Tea Market - Industry Life Cycle |
3.4 Australia Flavoured Tea Market - Porter's Five Forces |
3.5 Australia Flavoured Tea Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Flavoured Tea Market Revenues & Volume Share, By Flavour, 2021 & 2031F |
3.7 Australia Flavoured Tea Market Revenues & Volume Share, By Packaging forma, 2021 & 2031F |
3.8 Australia Flavoured Tea Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.9 Australia Flavoured Tea Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Flavoured Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Flavoured Tea Market Trends |
6 Australia Flavoured Tea Market, By Types |
6.1 Australia Flavoured Tea Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Flavoured Tea Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Flavoured Tea Market Revenues & Volume, By Loose Leaf Tea, 2021- 2031F |
6.1.4 Australia Flavoured Tea Market Revenues & Volume, By CTC Tea, 2021- 2031F |
6.2 Australia Flavoured Tea Market, By Flavour |
6.2.1 Overview and Analysis |
6.2.2 Australia Flavoured Tea Market Revenues & Volume, By Fruits, 2021- 2031F |
6.2.3 Australia Flavoured Tea Market Revenues & Volume, By Flower, 2021- 2031F |
6.2.4 Australia Flavoured Tea Market Revenues & Volume, By Herbs, 2021- 2031F |
6.2.5 Australia Flavoured Tea Market Revenues & Volume, By Spices, 2021- 2031F |
6.3 Australia Flavoured Tea Market, By Packaging forma |
6.3.1 Overview and Analysis |
6.3.2 Australia Flavoured Tea Market Revenues & Volume, By Packed, 2021- 2031F |
6.3.3 Australia Flavoured Tea Market Revenues & Volume, By Loose, 2021- 2031F |
6.4 Australia Flavoured Tea Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Australia Flavoured Tea Market Revenues & Volume, By Black Tea, 2021- 2031F |
6.4.3 Australia Flavoured Tea Market Revenues & Volume, By Green Tea, 2021- 2031F |
6.4.4 Australia Flavoured Tea Market Revenues & Volume, By Herbal Tea, 2021- 2031F |
6.4.5 Australia Flavoured Tea Market Revenues & Volume, By Oolong Tea, 2021- 2031F |
6.4.6 Australia Flavoured Tea Market Revenues & Volume, By Other Products, 2021- 2031F |
6.5 Australia Flavoured Tea Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Australia Flavoured Tea Market Revenues & Volume, By Online, 2021- 2031F |
6.5.3 Australia Flavoured Tea Market Revenues & Volume, By Offline, 2021- 2031F |
6.5.4 Australia Flavoured Tea Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
7 Australia Flavoured Tea Market Import-Export Trade Statistics |
7.1 Australia Flavoured Tea Market Export to Major Countries |
7.2 Australia Flavoured Tea Market Imports from Major Countries |
8 Australia Flavoured Tea Market Key Performance Indicators |
9 Australia Flavoured Tea Market - Opportunity Assessment |
9.1 Australia Flavoured Tea Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Flavoured Tea Market Opportunity Assessment, By Flavour, 2021 & 2031F |
9.3 Australia Flavoured Tea Market Opportunity Assessment, By Packaging forma, 2021 & 2031F |
9.4 Australia Flavoured Tea Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.5 Australia Flavoured Tea Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Flavoured Tea Market - Competitive Landscape |
10.1 Australia Flavoured Tea Market Revenue Share, By Companies, 2024 |
10.2 Australia Flavoured Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |