Product Code: ETC6181387 | Publication Date: Sep 2024 | Updated Date: May 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The GPS bike computer market in Australia is riding a wave of popularity fueled by the nations strong cycling culture and growing interest in fitness technology. Cyclists are increasingly turning to GPS-enabled devices for navigation, performance tracking, and real-time route mapping. The integration of Bluetooth, ANT+, and smartphone apps has expanded the appeal of these devices among both recreational and competitive riders. Government investments in bike lane infrastructure and cycling safety also indirectly boost this market. Retailers and e-commerce platforms are experiencing steady growth in sales of both entry-level and high-end models.
The GPS bike computer market in Australia is growing, propelled by the rising popularity of cycling for fitness and commuting. Consumers are seeking advanced features such as real-time navigation, performance tracking, and connectivity with other devices. Manufacturers are responding with innovative products that cater to both amateur and professional cyclists. The market is also benefiting from the integration of GPS technology with mobile applications and wearable devices. However, price sensitivity and competition from multifunctional smartphones may pose challenges. Despite this, the market is anticipated to expand as cycling culture continues to flourish.
The GPS bike computer market in Australia faces challenges related to the highly competitive nature of the cycling accessories industry. Numerous players are competing for market share, making differentiation crucial for brands seeking to stand out. Additionally, while GPS bike computers offer significant benefits, the high cost of some models can be a barrier for many cyclists, particularly those in entry-level or recreational segments. The rapid pace of technological advancements also means that products can quickly become outdated, requiring manufacturers to constantly innovate and update their offerings. Moreover, some cyclists may not see the value in purchasing a dedicated GPS device when many smartphones already offer similar functionality through apps. The market is also hindered by the need for reliable GPS signal reception in various terrains, which can be inconsistent in remote or densely wooded areas. Lastly, the growing trend toward smartwatches and fitness trackers could further limit the adoption of GPS bike computers, as many cyclists opt for more all-encompassing wearable devices.
As cycling gains popularity for fitness, commuting, and eco-friendly transportation in Australia, the GPS bike computer market is flourishing. Opportunities abound for manufacturers and tech companies producing lightweight, feature-rich navigation devices. Smart integration with smartphones, fitness tracking apps, and safety features like crash detection enhance product appeal. Retailers specializing in outdoor and sports gear present ideal distribution partners. With government initiatives promoting cycling infrastructure, the market outlook remains highly positive.
The GPS bike computer market in Australia is influenced by government policies promoting cycling and sustainable transportation. Investments in cycling infrastructure and safety initiatives encourage the use of bicycles, indirectly boosting demand for related technologies. Regulations ensure that electronic devices used in transportation meet safety and performance standards. Environmental policies support the adoption of eco-friendly transportation options, including cycling. The government also funds programs that integrate technology into active transportation planning. These policies collectively create a favorable environment for the growth of the GPS bike computer market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia GPS Bike Computer Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia GPS Bike Computer Market Revenues & Volume, 2021 & 2031F |
3.3 Australia GPS Bike Computer Market - Industry Life Cycle |
3.4 Australia GPS Bike Computer Market - Porter's Five Forces |
3.5 Australia GPS Bike Computer Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia GPS Bike Computer Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia GPS Bike Computer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia GPS Bike Computer Market Trends |
6 Australia GPS Bike Computer Market, By Types |
6.1 Australia GPS Bike Computer Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia GPS Bike Computer Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Australia GPS Bike Computer Market Revenues & Volume, By Non-Mapping, 2021- 2031F |
6.1.4 Australia GPS Bike Computer Market Revenues & Volume, By Mapping, 2021- 2031F |
6.2 Australia GPS Bike Computer Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Australia GPS Bike Computer Market Revenues & Volume, By Fitness and Commuting, 2021- 2031F |
6.2.3 Australia GPS Bike Computer Market Revenues & Volume, By Athletics, 2021- 2031F |
6.2.4 Australia GPS Bike Computer Market Revenues & Volume, By Sports, 2021- 2031F |
7 Australia GPS Bike Computer Market Import-Export Trade Statistics |
7.1 Australia GPS Bike Computer Market Export to Major Countries |
7.2 Australia GPS Bike Computer Market Imports from Major Countries |
8 Australia GPS Bike Computer Market Key Performance Indicators |
9 Australia GPS Bike Computer Market - Opportunity Assessment |
9.1 Australia GPS Bike Computer Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia GPS Bike Computer Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia GPS Bike Computer Market - Competitive Landscape |
10.1 Australia GPS Bike Computer Market Revenue Share, By Companies, 2024 |
10.2 Australia GPS Bike Computer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |