Market Forecast By Offering (Hardware, Platforms, Service, Applications), By Hardware (Beacon, Sensors, Gateway, Radio-frequency Identification (RFID)), By Platforms (Device Management, Application Management, Connectivity Management), By Service (Professional Services, Consulting, System Integration and Deployment, Support and Maintenance, Managed Services) And Competitive Landscape
Product Code: ETC4425996 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Report Name | Australia Internet of Things (IoT) in Retail Market |
Forecast period | 2025-2031 |
CAGR | 5.9% |
Growing Sector | Inventory Management |
Australia Internet of Things (IoT) in Retail Market report thoroughly covers the market by service, hardware, offering, and platforms. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Australia Internet of Things (IoT) in Retail Market has accomplished massive growth and is projected to attain more in the coming years on the back of the increasing adoption of connected devices, advancements in cloud computing technology, and the growing demand for personalized shopping experiences.
According to 6Wresearch, the Australia Internet of Things (IoT) in Retail Market size is projected to grow at a CAGR of 5.9% during the forecast period from 2025-2031. One of the major drivers is the rise of the adoption of smart devices. The rise in the number of connected devices such as smartphones, tablets, wearables, and other smart appliances has significantly contributed to the growth of IoT in retail. These devices provide retailers with valuable data and insights into consumer behavior, allowing them to make more informed decisions. With the help of IoT technology, retailers are able to personalize their offerings based on individual customer preferences. This not only enhances the customer experience but also leads to increased sales and loyalty. IoT sensors and devices have revolutionized supply chain management in the retail industry.
However, despite growth and demand in the market, there are some challenges hindering the Australia Internet of Things (IoT) in Retail Growth. For instance, the growing number of connected devices means an increased amount of data being collected and shared within the retail ecosystem. This poses a significant challenge as it becomes increasingly difficult to secure and protect this data from cyber-attacks. Also, implementing an IoT infrastructure can be a significant investment for retailers, especially smaller businesses. The cost of purchasing and deploying sensors and devices, along with the necessary software and infrastructure, can be a barrier for many retailers. Nevertheless, smart shelves and tags offer opportunities for dynamic pricing strategies and theft prevention. On the environmental front, IoT solutions provide retailers the chance to champion sustainability initiatives, such as energy-efficient lighting and temperature controls, appealing to the growing segment of eco-conscious consumers.
Some of the key players in the Australia Internet of Things (IoT) in the Retail Market include names Telstra Corporation Limited, Amazon Web Services (AWS) IBM Corporation, and Microsoft Corporation. With their innovative solutions and advanced technologies, they are helping retailers stay ahead of the competition and meet the evolving needs of customers.
The government has taken several initiatives to boost the Australia Internet of Things (IoT) in Retail market. One such initiative is the Smart Cities and Suburbs Program, which provides funding for projects that use smart technology solutions to improve liveability, sustainability, and productivity in cities and suburbs. The government has also launched the National Innovation and Science Agenda (NISA), which aims to promote innovation and entrepreneurship in Australia. As part of this, the government has invested in Internet of Things (IoT) to support the development and adoption of IoT technologies across various industries, including retail. Apart from these initiatives, the government is also actively involved in developing regulations and standards for IoT devices to ensure safety, security, and interoperability. With the continuous innovation and efforts of key players, the market is going to rise in the coming years.
The Australia Internet of Things (IoT) in Retail Industry is witnessing significant growth in the future driven by government support, adoption of smart devices, and personalize the offerings as per customer preferences. Integration of AI and machine learning with IoT devices is anticipated to offer more nuanced consumer insights, enabling retailers to further personalize the shopping experience. Additionally, the adoption of IoT in supply chain management is anticipated to become more sophisticated, with real-time tracking and predictive analytics minimizing costs and improving efficiency. The expansion of 5G networks will also significantly enhance IoT device connectivity, speed, and data processing capabilities, thereby enabling a smoother, more responsive retail environment. Furthermore, as consumers become more conscious of sustainability, IoT solutions that facilitate energy efficiency and waste reduction will see increased implementation.
According to Ravi Bhandari, Research Head, 6Wresearch, the sensor segment has been accomplishing growth as they can detect changes in temperature, humidity, movement, and other environmental factors. In retail, sensors are used to monitor inventory levels, track customer traffic, and optimize in-store layouts.
In the Services, the Device management segment dominated the Australia Internet of Things (IoT) in Retail Market Share as these platforms provide centralized control and automation of devices, including sensors, beacons, RFID tags, and other IoT-enabled devices.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Internet of Things (IoT) in Retail Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Internet of Things (IoT) in Retail Market - Industry Life Cycle |
3.4 Australia Internet of Things (IoT) in Retail Market - Porter's Five Forces |
3.5 Australia Internet of Things (IoT) in Retail Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.6 Australia Internet of Things (IoT) in Retail Market Revenues & Volume Share, By Hardware, 2021 & 2031F |
3.7 Australia Internet of Things (IoT) in Retail Market Revenues & Volume Share, By Platforms, 2021 & 2031F |
3.8 Australia Internet of Things (IoT) in Retail Market Revenues & Volume Share, By Service, 2021 & 2031F |
4 Australia Internet of Things (IoT) in Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for enhancing customer experience and engagement in retail through IoT technology |
4.2.2 Growing adoption of IoT solutions to optimize inventory management and supply chain operations |
4.2.3 Rising trend of personalized marketing and targeted advertising in the retail sector |
4.3 Market Restraints |
4.3.1 Concerns regarding data security and privacy issues associated with IoT devices in retail |
4.3.2 High initial investment and ongoing costs for implementing IoT solutions in retail environments |
4.3.3 Lack of standardized protocols and interoperability challenges among different IoT devices and systems |
5 Australia Internet of Things (IoT) in Retail Market Trends |
6 Australia Internet of Things (IoT) in Retail Market, By Types |
6.1 Australia Internet of Things (IoT) in Retail Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Offering, 2021-2031F |
6.1.3 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Hardware, 2021-2031F |
6.1.4 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Platforms, 2021-2031F |
6.1.5 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Service, 2021-2031F |
6.1.6 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Applications, 2021-2031F |
6.2 Australia Internet of Things (IoT) in Retail Market, By Hardware |
6.2.1 Overview and Analysis |
6.2.2 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Beacon, 2021-2031F |
6.2.3 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Sensors, 2021-2031F |
6.2.4 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Gateway, 2021-2031F |
6.2.5 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Radio-frequency Identification (RFID), 2021-2031F |
6.3 Australia Internet of Things (IoT) in Retail Market, By Platforms |
6.3.1 Overview and Analysis |
6.3.2 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Device Management, 2021-2031F |
6.3.3 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Application Management, 2021-2031F |
6.3.4 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Connectivity Management, 2021-2031F |
6.4 Australia Internet of Things (IoT) in Retail Market, By Service |
6.4.1 Overview and Analysis |
6.4.2 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Professional Services, 2021-2031F |
6.4.3 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Consulting, 2021-2031F |
6.4.4 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By System Integration and Deployment, 2021-2031F |
6.4.5 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Support and Maintenance, 2021-2031F |
6.4.6 Australia Internet of Things (IoT) in Retail Market Revenues & Volume, By Managed Services, 2021-2031F |
7 Australia Internet of Things (IoT) in Retail Market Import-Export Trade Statistics |
7.1 Australia Internet of Things (IoT) in Retail Market Export to Major Countries |
7.2 Australia Internet of Things (IoT) in Retail Market Imports from Major Countries |
8 Australia Internet of Things (IoT) in Retail Market Key Performance Indicators |
8.1 Customer satisfaction scores related to IoT-enabled services and experiences in retail stores |
8.2 Percentage increase in operational efficiency and cost savings achieved through IoT implementations |
8.3 Number of successful data security measures and privacy compliance initiatives implemented in IoT retail solutions |
8.4 Percentage growth in customer engagement and retention rates attributed to IoT technologies |
8.5 Reduction in inventory holding costs and improvement in inventory turnover rates due to IoT implementation |
9 Australia Internet of Things (IoT) in Retail Market - Opportunity Assessment |
9.1 Australia Internet of Things (IoT) in Retail Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.2 Australia Internet of Things (IoT) in Retail Market Opportunity Assessment, By Hardware, 2021 & 2031F |
9.3 Australia Internet of Things (IoT) in Retail Market Opportunity Assessment, By Platforms, 2021 & 2031F |
9.4 Australia Internet of Things (IoT) in Retail Market Opportunity Assessment, By Service, 2021 & 2031F |
10 Australia Internet of Things (IoT) in Retail Market - Competitive Landscape |
10.1 Australia Internet of Things (IoT) in Retail Market Revenue Share, By Companies, 2024 |
10.2 Australia Internet of Things (IoT) in Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |