| Product Code: ETC6183344 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Irish whiskey market in Australia is experiencing growing popularity, driven by increasing consumer preference for premium and craft spirits. Rising disposable incomes, a vibrant bar and nightlife culture, and exposure to international brands have spurred demand. Australian importers and distributors have capitalized on this by offering a wide range of Irish whiskey varieties, supported by marketing and branding campaigns.
The Irish whiskey market in Australia has been seeing strong growth, driven by changing consumer preferences towards premium and craft spirits. With an increasing demand for authentic international beverages, Irish whiskey is gaining popularity among young adult consumers and whiskey connoisseurs. This trend is supported by growing retail and online availability, brand promotions, and whiskey tasting events. The premiumization trend in the alcohol industry is further supporting the higher sales of aged and specialty Irish whiskey brands.
The Australian Irish whiskey market encounters challenges from stiff competition with Scotch and American whiskies, high import duties, and shifting consumer preferences toward local craft spirits. Supply chain delays also affect product availability.
Australias growing premium alcohol consumption culture makes the Irish whiskey market a lucrative investment area. Rising consumer interest in heritage and craft spirits, along with the trend of mixology and whiskey tastings, provides a favorable environment. Importers, distributors, and even local distillers collaborating with Irish brands can find success in introducing new labels, organizing experiential marketing events, and expanding e-commerce liquor platforms.
Australias import policies for alcoholic beverages, overseen by the Australian Border Force and Department of Home Affairs, set specific tariffs and labeling regulations for imported spirits, including Irish whiskey. Furthermore, Australia recognizes the Geographical Indication (GI) status of Irish whiskey under international trade agreements, ensuring authenticity and origin labeling.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Irish Whiskey Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Irish Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Irish Whiskey Market - Industry Life Cycle |
3.4 Australia Irish Whiskey Market - Porter's Five Forces |
3.5 Australia Irish Whiskey Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Irish Whiskey Market Revenues & Volume Share, By Pricing, 2021 & 2031F |
3.7 Australia Irish Whiskey Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Australia Irish Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in premium and craft spirits |
4.2.2 Growing trend of cocktail culture and mixology in Australia |
4.2.3 Rising popularity of Irish whiskey as a versatile and flavorful spirit |
4.3 Market Restraints |
4.3.1 High competition from other whiskey-producing countries such as Scotland and the United States |
4.3.2 Potential impact of changing regulations and tariffs on international trade |
5 Australia Irish Whiskey Market Trends |
6 Australia Irish Whiskey Market, By Types |
6.1 Australia Irish Whiskey Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Irish Whiskey Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Irish Whiskey Market Revenues & Volume, By Blended, 2021- 2031F |
6.1.4 Australia Irish Whiskey Market Revenues & Volume, By Single Malt, 2021- 2031F |
6.1.5 Australia Irish Whiskey Market Revenues & Volume, By Single Pot Still, 2021- 2031F |
6.1.6 Australia Irish Whiskey Market Revenues & Volume, By Single Grain, 2021- 2031F |
6.2 Australia Irish Whiskey Market, By Pricing |
6.2.1 Overview and Analysis |
6.2.2 Australia Irish Whiskey Market Revenues & Volume, By Mass, 2021- 2031F |
6.2.3 Australia Irish Whiskey Market Revenues & Volume, By Premium, 2021- 2031F |
6.3 Australia Irish Whiskey Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Irish Whiskey Market Revenues & Volume, By On-trade, 2021- 2031F |
6.3.3 Australia Irish Whiskey Market Revenues & Volume, By Off-trade, 2021- 2031F |
7 Australia Irish Whiskey Market Import-Export Trade Statistics |
7.1 Australia Irish Whiskey Market Export to Major Countries |
7.2 Australia Irish Whiskey Market Imports from Major Countries |
8 Australia Irish Whiskey Market Key Performance Indicators |
8.1 Number of premium Irish whiskey brands available in the Australian market |
8.2 Growth in the number of bars and restaurants offering Irish whiskey-based cocktails |
8.3 Consumer engagement and interactions on social media platforms related to Irish whiskey in Australia |
9 Australia Irish Whiskey Market - Opportunity Assessment |
9.1 Australia Irish Whiskey Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Irish Whiskey Market Opportunity Assessment, By Pricing, 2021 & 2031F |
9.3 Australia Irish Whiskey Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Australia Irish Whiskey Market - Competitive Landscape |
10.1 Australia Irish Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Australia Irish Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |