| Product Code: ETC6184542 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The mannequin market in Australia is supported by steady demand from retail fashion stores, educational institutions, and art schools. With the growth of the fashion retail sector and visual merchandising techniques, mannequins continue to play a key role in creating engaging store displays. Retailers are now seeking more diverse, realistic, and customizable mannequins to reflect a wider range of body types, ethnicities, and gender identities. Additionally, eco-friendly and recyclable mannequin materials are gaining popularity amid rising environmental concerns. The expansion of online retail has not significantly diminished the relevance of mannequins, especially in flagship stores and high-end boutiques where visual appeal remains critical. Temporary installations and pop-up shops also contribute to consistent demand. The market is expected to grow gradually, driven by innovation and changes in consumer presentation strategies.
The mannequin market in Australia has witnessed steady demand, especially in retail and fashion industries where mannequins are essential for showcasing clothing, accessories, and designs. Mannequins help retailers effectively display their merchandise in stores, which enhances the shopping experience and supports the marketing efforts of brands. With the shift toward e-commerce, there is an increasing demand for mannequins to be used in photography and online marketing. Moreover, mannequins are increasingly designed to be more lifelike and customizable, offering flexibility in displaying a diverse range of products, from garments to high-end luxury items. In addition, the growth of fashion shows, trade exhibitions, and window displays continues to fuel the market. Manufacturers are also innovating with mannequins made from eco-friendly materials, aligning with growing sustainability trends within the fashion industry. As the demand for retail and e-commerce solutions continues to rise, the mannequin market in Australia is expected to expand further.
The mannequin market in Australia faces challenges related to evolving retail trends, manufacturing costs, and the growing demand for more lifelike and customizable mannequins. As retail environments become more digitized, with increasing use of e-commerce platforms, the demand for physical mannequins in brick-and-mortar stores has begun to decline. Retailers are increasingly investing in digital displays, virtual try-ons, and interactive technologies, which could further reduce the need for traditional mannequins. Additionally, the cost of producing high-quality mannequins, particularly those that are lifelike and customizable, can be prohibitive for smaller retailers. Manufacturers must also balance the demand for aesthetics and functionality, ensuring that mannequins are durable and capable of showcasing a variety of clothing sizes and styles. The rise of sustainability concerns has led to a shift toward using eco-friendly materials for mannequins, which can add complexity to the manufacturing process and increase costs. Finally, the market is also facing competition from alternative display solutions, such as mannequins made from recycled materials or those designed for specific retail sectors, which may offer more cost-effective options for businesses.
The mannequin market in Australia is growing, driven by the retail industry`s need to display fashion and products in an appealing way. As fashion retailers, department stores, and boutiques continue to focus on enhancing in-store customer experiences, mannequins remain a key visual merchandising tool. The market is also benefiting from the increasing adoption of digital mannequins and interactive displays, which allow for more dynamic presentations of clothing and accessories. With the rise of e-commerce, retailers are investing in high-quality mannequins for both physical and virtual storefronts, where online fashion retailers are using virtual mannequins for 3D product visualizations. Moreover, the growing interest in sustainable retail practices is leading to an increase in the demand for mannequins made from eco-friendly materials. With these trends, the mannequin market presents investment opportunities in both traditional and innovative mannequin solutions for the retail industry.
The mannequin market in Australia is influenced by regulations related to product safety, materials, and workplace standards. Manufacturers and importers must ensure that mannequins comply with the Australian Consumer Law, which mandates that products are safe and fit for purpose. Materials used in mannequins, particularly plastics and paints, are subject to regulations to prevent the use of hazardous substances. Workplace safety standards, enforced by Safe Work Australia, require that mannequins used in retail and training environments do not pose risks to employees or customers. Additionally, environmental regulations encourage the use of recyclable and sustainable materials in mannequin production. These policies aim to ensure that mannequins are safe, durable, and environmentally responsible.?
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Mannequin Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Mannequin Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Mannequin Market - Industry Life Cycle |
3.4 Australia Mannequin Market - Porter's Five Forces |
3.5 Australia Mannequin Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Australia Mannequin Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Australia Mannequin Market Revenues & Volume Share, By End-user, 2021 & 2031F |
4 Australia Mannequin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing retail industry in Australia leading to increased demand for mannequins. |
4.2.2 Increasing focus on visual merchandising and store layout optimization by retailers. |
4.2.3 Rise in online retailing leading to the need for high-quality product displays. |
4.3 Market Restraints |
4.3.1 High initial investment costs associated with purchasing/manufacturing mannequins. |
4.3.2 Limited customization options for mannequins leading to potential mismatch with brand aesthetics. |
4.3.3 Environmental concerns related to the disposal of mannequins after use. |
5 Australia Mannequin Market Trends |
6 Australia Mannequin Market, By Types |
6.1 Australia Mannequin Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Australia Mannequin Market Revenues & Volume, By Material, 2021- 2031F |
6.1.3 Australia Mannequin Market Revenues & Volume, By Fiberglass, 2021- 2031F |
6.1.4 Australia Mannequin Market Revenues & Volume, By Plastic, 2021- 2031F |
6.2 Australia Mannequin Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Mannequin Market Revenues & Volume, By Women, 2021- 2031F |
6.2.3 Australia Mannequin Market Revenues & Volume, By Men, 2021- 2031F |
6.2.4 Australia Mannequin Market Revenues & Volume, By Infant & Toddlers, 2021- 2031F |
6.3 Australia Mannequin Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Australia Mannequin Market Revenues & Volume, By Retailers, 2021- 2031F |
6.3.3 Australia Mannequin Market Revenues & Volume, By Fashion Designers and Boutiques, 2021- 2031F |
6.3.4 Australia Mannequin Market Revenues & Volume, By Beauticians, 2021- 2031F |
6.3.5 Australia Mannequin Market Revenues & Volume, By Hair Professionals, 2021- 2031F |
6.3.6 Australia Mannequin Market Revenues & Volume, By Cosmetologists, 2021- 2031F |
7 Australia Mannequin Market Import-Export Trade Statistics |
7.1 Australia Mannequin Market Export to Major Countries |
7.2 Australia Mannequin Market Imports from Major Countries |
8 Australia Mannequin Market Key Performance Indicators |
8.1 Average lifespan of mannequins in use. |
8.2 Adoption rate of sustainable materials in mannequin manufacturing. |
8.3 Percentage of retailers investing in innovative mannequin designs. |
9 Australia Mannequin Market - Opportunity Assessment |
9.1 Australia Mannequin Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Australia Mannequin Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Australia Mannequin Market Opportunity Assessment, By End-user, 2021 & 2031F |
10 Australia Mannequin Market - Competitive Landscape |
10.1 Australia Mannequin Market Revenue Share, By Companies, 2024 |
10.2 Australia Mannequin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |