Australia Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Value, Forecast, Analysis, Trends, Industry, Companies, Growth, Share, Revenue & Size

Name: Australia Mobile Value Added Services (MVAS) Market (2025-2031) | Share & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape

Product Code: ETC4383156	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Shubham Padhi	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Australia Mobile Value Added Services Mvas Market Overview

The Mobile Value-Added Services (MVAS) market in Australia is witnessing significant growth, driven by increasing smartphone penetration and the expansion of 5G networks. Services such as mobile banking, entertainment, and enterprise solutions are being widely adopted, with telecom providers investing heavily in advanced technologies to enhance customer engagement. The demand for personalized content, mobile commerce, and cloud-based applications is fueling market expansion, making MVAS a key revenue stream for mobile operators.

Drivers of the market

The MVAS market in Australia is expanding due to increasing smartphone penetration and growing demand for personalized content and services. Rising adoption of mobile banking, entertainment, and location-based services is driving market growth. Enhanced network infrastructure and faster internet speeds are supporting market expansion.

Challenges of the market

The MVAS market in Australia faces challenges from declining consumer willingness to pay for premium services and competition from free OTT applications. Regulatory restrictions on data privacy and increasing costs of service delivery further limit market expansion.

Investment opportunities in the Market

The Australia MVAS Market offers significant investment potential due to increasing smartphone penetration and rising demand for personalized services. Investment opportunities include developing location-based services, mobile payments, and AI-based content recommendations. Partnerships with telecom operators and content providers could drive market expansion.

Government Policy of the market

The MVAS market in Australia is regulated under the Telecommunications Act and the Privacy Act. The government supports MVAS development through tax incentives for digital innovation. Data privacy and user consent regulations are enforced under the Spam Act. Import tariffs on MVAS software and hardware are low to encourage market expansion.

Key Highlights of the Report:

Australia Mobile Value Added Services (MVAS) Market Outlook
Market Size of Australia Mobile Value Added Services (MVAS) Market, 2024
Forecast of Australia Mobile Value Added Services (MVAS) Market, 2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
Australia Mobile Value Added Services (MVAS) Market Trend Evolution
Australia Mobile Value Added Services (MVAS) Market Drivers and Challenges
Australia Mobile Value Added Services (MVAS) Price Trends
Australia Mobile Value Added Services (MVAS) Porter's Five Forces
Australia Mobile Value Added Services (MVAS) Industry Life Cycle
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
Historical Data and Forecast of Australia Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
Australia Mobile Value Added Services (MVAS) Import Export Trade Statistics
Market Opportunity Assessment By Solution
Market Opportunity Assessment By End User
Market Opportunity Assessment By Vertical
Australia Mobile Value Added Services (MVAS) Top Companies Market Share
Australia Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
Australia Mobile Value Added Services (MVAS) Company Profiles
Australia Mobile Value Added Services (MVAS) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Australia Mobile Value Added Services (MVAS) Market Overview

3.1 Australia Country Macro Economic Indicators

3.2 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Australia Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Australia Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Australia Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Australia

4.2.2 Growing demand for digital content and services

4.2.3 Advancements in mobile technologies and networks

4.3 Market Restraints

4.3.1 Regulatory challenges in terms of data privacy and security

4.3.2 Competition from over-the-top (OTT) services

4.3.3 Economic downturn impacting consumer spending on value-added services

5 Australia Mobile Value Added Services (MVAS) Market Trends

6 Australia Mobile Value Added Services (MVAS) Market, By Types

6.1 Australia Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F

6.1.3 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F

6.1.4 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F

6.1.5 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F

6.1.6 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F

6.1.7 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F

6.1.8 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F

6.2 Australia Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F

6.2.3 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Australia Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F

6.3.3 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.3.4 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.5 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F

6.3.6 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F

6.3.7 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F

6.3.8 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

6.3.9 Australia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

7 Australia Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Australia Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Australia Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Australia Mobile Value Added Services (MVAS) Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for mobile value added services

8.2 Adoption rate of new mobile value added services

8.3 Customer satisfaction and retention rates for MVAS services

8.4 Average time spent by users on MVAS applications

8.5 Rate of return users for MVAS offerings

9 Australia Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Australia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Australia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Australia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Australia Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Australia Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Australia Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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