Product Code: ETC6187444 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The packaged burger market in Australia is benefiting from the growing trend of convenience foods, with more consumers seeking ready-to-eat or easy-to-cook meal options. Packaged burgers, both frozen and fresh, are gaining popularity as a quick meal solution for busy households. The market is seeing innovation in product offerings, with plant-based and healthier versions of burgers gaining traction among health-conscious consumers. As the demand for convenient, high-quality burgers rises, manufacturers are focusing on improving taste, texture, and nutritional value to cater to diverse consumer preferences.
The packaged burger market in Australia is growing in response to the increasing consumer preference for convenience foods. Packaged burgers, which provide a quick and easy meal solution, are becoming a staple in Australia households. The rise of fast-casual dining, coupled with growing demand for gourmet and plant-based options, is driving market expansion. Moreover, as health-conscious consumers seek more sustainable and organic ingredients, there is a rising trend towards offering healthier, all-natural packaged burger options, which is further fueling the markets growth.
The packaged burger market in Australia faces challenges related to consumer preferences, which are increasingly leaning towards healthier and more sustainable food options. The demand for plant-based or alternative protein burgers is growing, requiring packaged burger manufacturers to innovate and diversify their product offerings. Additionally, concerns over food safety, preservatives, and the environmental impact of packaging materials put pressure on companies to adopt more sustainable and transparent practices. Competition from fresh, local food retailers also poses a challenge to the packaged burger segment.
The packaged burger market in Australia benefits from the governments policies to support the food manufacturing and retail sectors. Investment in food packaging and product innovation is promoted through programs like the Food Innovation Australia Limited (FIAL), which supports food manufacturers in improving product development and packaging. Additionally, the governments initiatives to promote health and nutrition influence the demand for healthier packaged burgers, creating opportunities for investment in new formulations and packaging.
The packaged burger market in Australia is subject to food safety regulations set by FSANZ. These regulations ensure that all packaged burger products, including patties and ready-to-eat burgers, are safe for consumption. In addition to food safety, the Australia government has established guidelines for advertising and marketing packaged food products, particularly concerning nutrition labeling. Government initiatives that promote healthier eating and reduce the consumption of unhealthy processed foods can also influence the packaged burger market, encouraging companies to offer healthier alternatives. Additionally, environmental policies may impact the packaging materials used in the burger market, as the government pushes for more sustainable packaging options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Packaged Burger Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Packaged Burger Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Packaged Burger Market - Industry Life Cycle |
3.4 Australia Packaged Burger Market - Porter's Five Forces |
3.5 Australia Packaged Burger Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Australia Packaged Burger Market Revenues & Volume Share, By Patty, 2021 & 2031F |
3.7 Australia Packaged Burger Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Packaged Burger Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for convenient and ready-to-eat food options |
4.2.2 Growing popularity of fast-casual dining and takeaway food |
4.2.3 Innovation in product offerings and flavors to cater to diverse consumer preferences |
4.3 Market Restraints |
4.3.1 Health concerns and increasing awareness about the nutritional content of packaged burgers |
4.3.2 Competition from other convenient food options such as sandwiches and wraps |
4.3.3 Price sensitivity among consumers affecting their purchasing decisions |
5 Australia Packaged Burger Market Trends |
6 Australia Packaged Burger Market, By Types |
6.1 Australia Packaged Burger Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Australia Packaged Burger Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Australia Packaged Burger Market Revenues & Volume, By Frozen, 2021- 2031F |
6.1.4 Australia Packaged Burger Market Revenues & Volume, By Fresh, 2021- 2031F |
6.2 Australia Packaged Burger Market, By Patty |
6.2.1 Overview and Analysis |
6.2.2 Australia Packaged Burger Market Revenues & Volume, By Veg, 2021- 2031F |
6.2.3 Australia Packaged Burger Market Revenues & Volume, By Non-veg, 2021- 2031F |
6.3 Australia Packaged Burger Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Packaged Burger Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021- 2031F |
6.3.3 Australia Packaged Burger Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.4 Australia Packaged Burger Market Revenues & Volume, By Online, 2021- 2031F |
6.3.5 Australia Packaged Burger Market Revenues & Volume, By Others, 2021- 2031F |
7 Australia Packaged Burger Market Import-Export Trade Statistics |
7.1 Australia Packaged Burger Market Export to Major Countries |
7.2 Australia Packaged Burger Market Imports from Major Countries |
8 Australia Packaged Burger Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for packaged burger brands |
8.2 Frequency of new product launches and product innovations in the market |
8.3 Growth in partnerships between packaged burger brands and food delivery services |
9 Australia Packaged Burger Market - Opportunity Assessment |
9.1 Australia Packaged Burger Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Australia Packaged Burger Market Opportunity Assessment, By Patty, 2021 & 2031F |
9.3 Australia Packaged Burger Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Packaged Burger Market - Competitive Landscape |
10.1 Australia Packaged Burger Market Revenue Share, By Companies, 2024 |
10.2 Australia Packaged Burger Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |