| Product Code: ETC300575 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The personal computers market in Australia is witnessing sustained demand due to remote work trends, e-learning adoption, and increased gaming culture. Laptop sales have outpaced desktops due to their portability, while high-performance PCs continue to be preferred by professionals and gamers. Cloud-based computing and artificial intelligence-driven hardware improvements are shaping the market, though global semiconductor shortages and supply chain disruptions may impact pricing and availability.
The demand for personal computers in Australia is driven by the increasing reliance on remote work, online education, and gaming. The rise in digital transformation initiatives and cloud computing adoption is further boosting sales of laptops and desktops.
The personal computers market in Australia faces intense competition from smartphones, tablets, and cloud-based computing solutions. Changing consumer preferences towards ultra-light and portable devices have reduced the demand for traditional desktops and bulky laptops. Additionally, supply chain disruptions and semiconductor shortages have affected production and pricing in the market.
Australias personal computers market is experiencing growth due to remote work, online education, and gaming trends. Investors can explore opportunities in high-performance laptops, gaming PCs, and custom-built workstation solutions. E-commerce and direct-to-consumer sales strategies can enhance market reach.
The personal computer market in Australia is influenced by regulations that ensure product safety, electromagnetic compatibility, and energy efficiency. Manufacturers and importers must comply with standards set by regulatory bodies, affecting the features and availability of personal computers in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Personal Computers Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Personal Computers Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Personal Computers Market - Industry Life Cycle |
3.4 Australia Personal Computers Market - Porter's Five Forces |
3.5 Australia Personal Computers Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia Personal Computers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Australia Personal Computers Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia Personal Computers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for remote work and online learning solutions post-pandemic |
4.2.2 Technological advancements leading to higher performance and efficiency of personal computers |
4.2.3 Growing trend of gaming and entertainment driving sales of high-performance PCs |
4.3 Market Restraints |
4.3.1 Economic uncertainty impacting consumer purchasing power |
4.3.2 Competition from alternative devices such as tablets and smartphones affecting PC sales |
4.3.3 Supply chain disruptions affecting the availability of components for personal computers |
5 Australia Personal Computers Market Trends |
6 Australia Personal Computers Market, By Types |
6.1 Australia Personal Computers Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Personal Computers Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Australia Personal Computers Market Revenues & Volume, By Desktop, 2021-2031F |
6.1.4 Australia Personal Computers Market Revenues & Volume, By Notebook, 2021-2031F |
6.1.5 Australia Personal Computers Market Revenues & Volume, By Workstation, 2021-2031F |
6.1.6 Australia Personal Computers Market Revenues & Volume, By Others, 2021-2031F |
6.2 Australia Personal Computers Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Personal Computers Market Revenues & Volume, By Business-To-Business (B2B), 2021-2031F |
6.2.3 Australia Personal Computers Market Revenues & Volume, By Business-To-Consumer (B2C), 2021-2031F |
6.3 Australia Personal Computers Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Australia Personal Computers Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 Australia Personal Computers Market Revenues & Volume, By Commercial, 2021-2031F |
6.3.4 Australia Personal Computers Market Revenues & Volume, By Industrial, 2021-2031F |
7 Australia Personal Computers Market Import-Export Trade Statistics |
7.1 Australia Personal Computers Market Export to Major Countries |
7.2 Australia Personal Computers Market Imports from Major Countries |
8 Australia Personal Computers Market Key Performance Indicators |
8.1 Average selling price (ASP) of personal computers |
8.2 Adoption rate of new PC technologies or features |
8.3 Customer satisfaction and loyalty metrics for personal computer brands |
8.4 Market penetration of personal computers in specific demographics or industries |
8.5 Rate of growth in demand for personal computers for specific use cases (e.g., gaming, business, education) |
9 Australia Personal Computers Market - Opportunity Assessment |
9.1 Australia Personal Computers Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia Personal Computers Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Australia Personal Computers Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia Personal Computers Market - Competitive Landscape |
10.1 Australia Personal Computers Market Revenue Share, By Companies, 2024 |
10.2 Australia Personal Computers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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