| Product Code: ETC10781246 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Australia`s import trend for personalized testing supplements showed a notable growth rate of 11.46% from 2023 to 2024, with a compound annual growth rate (CAGR) of 23.36% from 2020 to 2024. This significant increase in imports can be attributed to the rising demand for specialized health products and the expanding market for personalized wellness solutions.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Personalized Testing Supplements Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Personalized Testing Supplements Market Revenues & Volume, 2022 & 2032F |
3.3 Australia Personalized Testing Supplements Market - Industry Life Cycle |
3.4 Australia Personalized Testing Supplements Market - Porter's Five Forces |
3.5 Australia Personalized Testing Supplements Market Revenues & Volume Share, By Testing Type, 2022 & 2032F |
3.6 Australia Personalized Testing Supplements Market Revenues & Volume Share, By Consumer Type, 2022 & 2032F |
3.7 Australia Personalized Testing Supplements Market Revenues & Volume Share, By Customization Criteria, 2022 & 2032F |
3.8 Australia Personalized Testing Supplements Market Revenues & Volume Share, By Supplement Form, 2022 & 2032F |
3.9 Australia Personalized Testing Supplements Market Revenues & Volume Share, By Delivery Model, 2022 & 2032F |
4 Australia Personalized Testing Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about personalized health and wellness |
4.2.2 Growing demand for customized nutrition solutions |
4.2.3 Advancements in technology enabling more accurate personalized testing |
4.3 Market Restraints |
4.3.1 Lack of regulation in the personalized supplements market |
4.3.2 High costs associated with personalized testing and supplements |
4.3.3 Limited availability of skilled professionals to interpret test results accurately |
5 Australia Personalized Testing Supplements Market Trends |
6 Australia Personalized Testing Supplements Market, By Types |
6.1 Australia Personalized Testing Supplements Market, By Testing Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Personalized Testing Supplements Market Revenues & Volume, By Testing Type, 2022 - 2032F |
6.1.3 Australia Personalized Testing Supplements Market Revenues & Volume, By DNA Testing, 2022 - 2032F |
6.1.4 Australia Personalized Testing Supplements Market Revenues & Volume, By Microbiome Testing, 2022 - 2032F |
6.1.5 Australia Personalized Testing Supplements Market Revenues & Volume, By Blood Biomarker Testing, 2022 - 2032F |
6.1.6 Australia Personalized Testing Supplements Market Revenues & Volume, By Hair Analysis Testing, 2022 - 2032F |
6.1.7 Australia Personalized Testing Supplements Market Revenues & Volume, By Metabolic Testing, 2022 - 2032F |
6.2 Australia Personalized Testing Supplements Market, By Consumer Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Personalized Testing Supplements Market Revenues & Volume, By Athletes, 2022 - 2032F |
6.2.3 Australia Personalized Testing Supplements Market Revenues & Volume, By Seniors, 2022 - 2032F |
6.2.4 Australia Personalized Testing Supplements Market Revenues & Volume, By Women, 2022 - 2032F |
6.2.5 Australia Personalized Testing Supplements Market Revenues & Volume, By Men, 2022 - 2032F |
6.2.6 Australia Personalized Testing Supplements Market Revenues & Volume, By General Consumers, 2022 - 2032F |
6.3 Australia Personalized Testing Supplements Market, By Customization Criteria |
6.3.1 Overview and Analysis |
6.3.2 Australia Personalized Testing Supplements Market Revenues & Volume, By Genetic Markers, 2022 - 2032F |
6.3.3 Australia Personalized Testing Supplements Market Revenues & Volume, By Gut Health, 2022 - 2032F |
6.3.4 Australia Personalized Testing Supplements Market Revenues & Volume, By Vitamin Deficiency, 2022 - 2032F |
6.3.5 Australia Personalized Testing Supplements Market Revenues & Volume, By Hair & Skin Health, 2022 - 2032F |
6.3.6 Australia Personalized Testing Supplements Market Revenues & Volume, By Lifestyle Assessment, 2022 - 2032F |
6.4 Australia Personalized Testing Supplements Market, By Supplement Form |
6.4.1 Overview and Analysis |
6.4.2 Australia Personalized Testing Supplements Market Revenues & Volume, By Powder, 2022 - 2032F |
6.4.3 Australia Personalized Testing Supplements Market Revenues & Volume, By Capsules, 2022 - 2032F |
6.4.4 Australia Personalized Testing Supplements Market Revenues & Volume, By Gummies, 2022 - 2032F |
6.4.5 Australia Personalized Testing Supplements Market Revenues & Volume, By Tablets, 2022 - 2032F |
6.4.6 Australia Personalized Testing Supplements Market Revenues & Volume, By Liquid, 2022 - 2032F |
6.5 Australia Personalized Testing Supplements Market, By Delivery Model |
6.5.1 Overview and Analysis |
6.5.2 Australia Personalized Testing Supplements Market Revenues & Volume, By Direct-to-Consumer, 2022 - 2032F |
6.5.3 Australia Personalized Testing Supplements Market Revenues & Volume, By Subscription-Based, 2022 - 2032F |
6.5.4 Australia Personalized Testing Supplements Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.5.5 Australia Personalized Testing Supplements Market Revenues & Volume, By Pharmacy Sales, 2022 - 2032F |
6.5.6 Australia Personalized Testing Supplements Market Revenues & Volume, By Personalized Kits, 2022 - 2032F |
7 Australia Personalized Testing Supplements Market Import-Export Trade Statistics |
7.1 Australia Personalized Testing Supplements Market Export to Major Countries |
7.2 Australia Personalized Testing Supplements Market Imports from Major Countries |
8 Australia Personalized Testing Supplements Market Key Performance Indicators |
8.1 Adoption rate of personalized testing services |
8.2 Number of new entrants offering personalized supplements |
8.3 Rate of investment in research and development for personalized testing technologies |
9 Australia Personalized Testing Supplements Market - Opportunity Assessment |
9.1 Australia Personalized Testing Supplements Market Opportunity Assessment, By Testing Type, 2022 & 2032F |
9.2 Australia Personalized Testing Supplements Market Opportunity Assessment, By Consumer Type, 2022 & 2032F |
9.3 Australia Personalized Testing Supplements Market Opportunity Assessment, By Customization Criteria, 2022 & 2032F |
9.4 Australia Personalized Testing Supplements Market Opportunity Assessment, By Supplement Form, 2022 & 2032F |
9.5 Australia Personalized Testing Supplements Market Opportunity Assessment, By Delivery Model, 2022 & 2032F |
10 Australia Personalized Testing Supplements Market - Competitive Landscape |
10.1 Australia Personalized Testing Supplements Market Revenue Share, By Companies, 2025 |
10.2 Australia Personalized Testing Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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