Australia Plant Based Jerky Market (2025-2031) | Growth, Analysis, Trends, Forecast, Companies, Value, Industry, Segmentation, Competitive Landscape, Size & Revenue, Outlook, Share

Market Forecast By Source (Soy, Wheat, Pea, Mycoprotein, Gluten, Others), By Type (Tofu, Tempeh, Quorn, Mushroom, Seitan, RTC/RTE, Natto, Others), By End User (Households, Food Industry, HoReCA), By Distribution Channel (Direct, Indirect) And Competitive Landscape
Product Code: ETC6188386 Publication Date: Sep 2024 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Australia Plant Based Jerky Market Overview

The plant-based jerky market in Australia is gaining momentum due to rising consumer demand for high-protein, low-fat snacks that align with vegan or flexitarian diets. Made from ingredients such as soy, mushrooms, seitan, and legumes, these products offer an alternative to traditional meat jerky. The market benefits from growing awareness of animal welfare and environmental concerns, encouraging consumers to shift to plant-based protein sources.

Drivers of the market

The plant-based jerky segment is growing as consumers seek high-protein, low-fat snack alternatives with ethical and sustainable production. Australian consumers favor products made from soy, mushrooms, and peas, reflecting a broader trend towards protein-rich snacks. Flavor innovation and texture improvements remain key drivers, as does clean-label and gluten-free positioning.

Challenges of the market

Plant-based jerky producers in Australia face difficulties in mimicking the chewy texture and savory umami flavor traditionally associated with meat jerky. High production costs and limited consumer awareness pose additional challenges. Preservation without artificial preservatives to maintain shelf life while retaining texture and flavor is another key issue. Furthermore, distribution in mainstream retail is still developing, limiting availability.

Investment opportunities in the Market

The plant-based jerky market in Australia is an emerging niche with a growing audience among flexitarians and vegans. Investment opportunities lie in producing high-protein, low-calorie, and sustainable meat alternatives using soy, mushrooms, or pea protein. Innovative texture and flavor development can position brands as appealing snack options for on-the-go consumers, especially within sports nutrition and eco-conscious communities.

Government Policy of the market

Plant-based jerky falls under food safety regulations managed by FSANZ. The government has introduced policies aimed at supporting innovation in alternative protein products, including plant-based jerky, through grants and research funding. These policies also encourage clear nutritional labeling and compliance with food additive regulations to ensure consumer safety.

Key Highlights of the Report:

  • Australia Plant Based Jerky Market Outlook
  • Market Size of Australia Plant Based Jerky Market, 2024
  • Forecast of Australia Plant Based Jerky Market, 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Revenues & Volume for the Period 2021- 2031
  • Australia Plant Based Jerky Market Trend Evolution
  • Australia Plant Based Jerky Market Drivers and Challenges
  • Australia Plant Based Jerky Price Trends
  • Australia Plant Based Jerky Porter's Five Forces
  • Australia Plant Based Jerky Industry Life Cycle
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Source for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Soy for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Wheat for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Pea for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Mycoprotein for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Gluten for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Type for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Tofu for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Tempeh for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Quorn for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Mushroom for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Seitan for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By RTC/RTE for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Natto for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By End User for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Households for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Food Industry for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By HoReCA for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Direct for the Period 2021- 2031
  • Historical Data and Forecast of Australia Plant Based Jerky Market Revenues & Volume By Indirect for the Period 2021- 2031
  • Australia Plant Based Jerky Import Export Trade Statistics
  • Market Opportunity Assessment By Source
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By End User
  • Market Opportunity Assessment By Distribution Channel
  • Australia Plant Based Jerky Top Companies Market Share
  • Australia Plant Based Jerky Competitive Benchmarking By Technical and Operational Parameters
  • Australia Plant Based Jerky Company Profiles
  • Australia Plant Based Jerky Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Australia Plant Based Jerky Market Overview

3.1 Australia Country Macro Economic Indicators

3.2 Australia Plant Based Jerky Market Revenues & Volume, 2021 & 2031F

3.3 Australia Plant Based Jerky Market - Industry Life Cycle

3.4 Australia Plant Based Jerky Market - Porter's Five Forces

3.5 Australia Plant Based Jerky Market Revenues & Volume Share, By Source, 2021 & 2031F

3.6 Australia Plant Based Jerky Market Revenues & Volume Share, By Type, 2021 & 2031F

3.7 Australia Plant Based Jerky Market Revenues & Volume Share, By End User, 2021 & 2031F

3.8 Australia Plant Based Jerky Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Australia Plant Based Jerky Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing health consciousness and growing preference for plant-based protein sources among consumers.

4.2.2 Rising awareness about the environmental impact of traditional meat-based products.

4.2.3 Expansion of distribution channels and availability of plant-based jerky in retail stores and online platforms.

4.3 Market Restraints

4.3.1 Higher pricing compared to conventional meat jerky products.

4.3.2 Limited consumer awareness and understanding of plant-based jerky options.

4.3.3 Challenges in replicating the taste and texture of traditional jerky using plant-based ingredients.

5 Australia Plant Based Jerky Market Trends

6 Australia Plant Based Jerky Market, By Types

6.1 Australia Plant Based Jerky Market, By Source

6.1.1 Overview and Analysis

6.1.2 Australia Plant Based Jerky Market Revenues & Volume, By Source, 2021- 2031F

6.1.3 Australia Plant Based Jerky Market Revenues & Volume, By Soy, 2021- 2031F

6.1.4 Australia Plant Based Jerky Market Revenues & Volume, By Wheat, 2021- 2031F

6.1.5 Australia Plant Based Jerky Market Revenues & Volume, By Pea, 2021- 2031F

6.1.6 Australia Plant Based Jerky Market Revenues & Volume, By Mycoprotein, 2021- 2031F

6.1.7 Australia Plant Based Jerky Market Revenues & Volume, By Gluten, 2021- 2031F

6.1.8 Australia Plant Based Jerky Market Revenues & Volume, By Others, 2021- 2031F

6.2 Australia Plant Based Jerky Market, By Type

6.2.1 Overview and Analysis

6.2.2 Australia Plant Based Jerky Market Revenues & Volume, By Tofu, 2021- 2031F

6.2.3 Australia Plant Based Jerky Market Revenues & Volume, By Tempeh, 2021- 2031F

6.2.4 Australia Plant Based Jerky Market Revenues & Volume, By Quorn, 2021- 2031F

6.2.5 Australia Plant Based Jerky Market Revenues & Volume, By Mushroom, 2021- 2031F

6.2.6 Australia Plant Based Jerky Market Revenues & Volume, By Seitan, 2021- 2031F

6.2.7 Australia Plant Based Jerky Market Revenues & Volume, By RTC/RTE, 2021- 2031F

6.2.8 Australia Plant Based Jerky Market Revenues & Volume, By Others, 2021- 2031F

6.2.9 Australia Plant Based Jerky Market Revenues & Volume, By Others, 2021- 2031F

6.3 Australia Plant Based Jerky Market, By End User

6.3.1 Overview and Analysis

6.3.2 Australia Plant Based Jerky Market Revenues & Volume, By Households, 2021- 2031F

6.3.3 Australia Plant Based Jerky Market Revenues & Volume, By Food Industry, 2021- 2031F

6.3.4 Australia Plant Based Jerky Market Revenues & Volume, By HoReCA, 2021- 2031F

6.4 Australia Plant Based Jerky Market, By Distribution Channel

6.4.1 Overview and Analysis

6.4.2 Australia Plant Based Jerky Market Revenues & Volume, By Direct, 2021- 2031F

6.4.3 Australia Plant Based Jerky Market Revenues & Volume, By Indirect, 2021- 2031F

7 Australia Plant Based Jerky Market Import-Export Trade Statistics

7.1 Australia Plant Based Jerky Market Export to Major Countries

7.2 Australia Plant Based Jerky Market Imports from Major Countries

8 Australia Plant Based Jerky Market Key Performance Indicators

8.1 Consumer engagement with plant-based jerky content on social media platforms.

8.2 Number of new product launches and innovations within the plant-based jerky market.

8.3 Growth in the number of retail outlets carrying plant-based jerky products.

8.4 Percentage increase in plant-based jerky sales within the overall jerky market segment.

8.5 Customer satisfaction and repeat purchase rates for plant-based jerky products.

9 Australia Plant Based Jerky Market - Opportunity Assessment

9.1 Australia Plant Based Jerky Market Opportunity Assessment, By Source, 2021 & 2031F

9.2 Australia Plant Based Jerky Market Opportunity Assessment, By Type, 2021 & 2031F

9.3 Australia Plant Based Jerky Market Opportunity Assessment, By End User, 2021 & 2031F

9.4 Australia Plant Based Jerky Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Australia Plant Based Jerky Market - Competitive Landscape

10.1 Australia Plant Based Jerky Market Revenue Share, By Companies, 2024

10.2 Australia Plant Based Jerky Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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