| Product Code: ETC6188386 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The plant-based jerky market in Australia is gaining momentum due to rising consumer demand for high-protein, low-fat snacks that align with vegan or flexitarian diets. Made from ingredients such as soy, mushrooms, seitan, and legumes, these products offer an alternative to traditional meat jerky. The market benefits from growing awareness of animal welfare and environmental concerns, encouraging consumers to shift to plant-based protein sources.
The plant-based jerky segment is growing as consumers seek high-protein, low-fat snack alternatives with ethical and sustainable production. Australian consumers favor products made from soy, mushrooms, and peas, reflecting a broader trend towards protein-rich snacks. Flavor innovation and texture improvements remain key drivers, as does clean-label and gluten-free positioning.
Plant-based jerky producers in Australia face difficulties in mimicking the chewy texture and savory umami flavor traditionally associated with meat jerky. High production costs and limited consumer awareness pose additional challenges. Preservation without artificial preservatives to maintain shelf life while retaining texture and flavor is another key issue. Furthermore, distribution in mainstream retail is still developing, limiting availability.
The plant-based jerky market in Australia is an emerging niche with a growing audience among flexitarians and vegans. Investment opportunities lie in producing high-protein, low-calorie, and sustainable meat alternatives using soy, mushrooms, or pea protein. Innovative texture and flavor development can position brands as appealing snack options for on-the-go consumers, especially within sports nutrition and eco-conscious communities.
Plant-based jerky falls under food safety regulations managed by FSANZ. The government has introduced policies aimed at supporting innovation in alternative protein products, including plant-based jerky, through grants and research funding. These policies also encourage clear nutritional labeling and compliance with food additive regulations to ensure consumer safety.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Plant Based Jerky Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Plant Based Jerky Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Plant Based Jerky Market - Industry Life Cycle |
3.4 Australia Plant Based Jerky Market - Porter's Five Forces |
3.5 Australia Plant Based Jerky Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Australia Plant Based Jerky Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Australia Plant Based Jerky Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Australia Plant Based Jerky Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Plant Based Jerky Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and growing preference for plant-based protein sources among consumers. |
4.2.2 Rising awareness about the environmental impact of traditional meat-based products. |
4.2.3 Expansion of distribution channels and availability of plant-based jerky in retail stores and online platforms. |
4.3 Market Restraints |
4.3.1 Higher pricing compared to conventional meat jerky products. |
4.3.2 Limited consumer awareness and understanding of plant-based jerky options. |
4.3.3 Challenges in replicating the taste and texture of traditional jerky using plant-based ingredients. |
5 Australia Plant Based Jerky Market Trends |
6 Australia Plant Based Jerky Market, By Types |
6.1 Australia Plant Based Jerky Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Australia Plant Based Jerky Market Revenues & Volume, By Source, 2021- 2031F |
6.1.3 Australia Plant Based Jerky Market Revenues & Volume, By Soy, 2021- 2031F |
6.1.4 Australia Plant Based Jerky Market Revenues & Volume, By Wheat, 2021- 2031F |
6.1.5 Australia Plant Based Jerky Market Revenues & Volume, By Pea, 2021- 2031F |
6.1.6 Australia Plant Based Jerky Market Revenues & Volume, By Mycoprotein, 2021- 2031F |
6.1.7 Australia Plant Based Jerky Market Revenues & Volume, By Gluten, 2021- 2031F |
6.1.8 Australia Plant Based Jerky Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Plant Based Jerky Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Plant Based Jerky Market Revenues & Volume, By Tofu, 2021- 2031F |
6.2.3 Australia Plant Based Jerky Market Revenues & Volume, By Tempeh, 2021- 2031F |
6.2.4 Australia Plant Based Jerky Market Revenues & Volume, By Quorn, 2021- 2031F |
6.2.5 Australia Plant Based Jerky Market Revenues & Volume, By Mushroom, 2021- 2031F |
6.2.6 Australia Plant Based Jerky Market Revenues & Volume, By Seitan, 2021- 2031F |
6.2.7 Australia Plant Based Jerky Market Revenues & Volume, By RTC/RTE, 2021- 2031F |
6.2.8 Australia Plant Based Jerky Market Revenues & Volume, By Others, 2021- 2031F |
6.2.9 Australia Plant Based Jerky Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Australia Plant Based Jerky Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Australia Plant Based Jerky Market Revenues & Volume, By Households, 2021- 2031F |
6.3.3 Australia Plant Based Jerky Market Revenues & Volume, By Food Industry, 2021- 2031F |
6.3.4 Australia Plant Based Jerky Market Revenues & Volume, By HoReCA, 2021- 2031F |
6.4 Australia Plant Based Jerky Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Australia Plant Based Jerky Market Revenues & Volume, By Direct, 2021- 2031F |
6.4.3 Australia Plant Based Jerky Market Revenues & Volume, By Indirect, 2021- 2031F |
7 Australia Plant Based Jerky Market Import-Export Trade Statistics |
7.1 Australia Plant Based Jerky Market Export to Major Countries |
7.2 Australia Plant Based Jerky Market Imports from Major Countries |
8 Australia Plant Based Jerky Market Key Performance Indicators |
8.1 Consumer engagement with plant-based jerky content on social media platforms. |
8.2 Number of new product launches and innovations within the plant-based jerky market. |
8.3 Growth in the number of retail outlets carrying plant-based jerky products. |
8.4 Percentage increase in plant-based jerky sales within the overall jerky market segment. |
8.5 Customer satisfaction and repeat purchase rates for plant-based jerky products. |
9 Australia Plant Based Jerky Market - Opportunity Assessment |
9.1 Australia Plant Based Jerky Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Australia Plant Based Jerky Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Australia Plant Based Jerky Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Australia Plant Based Jerky Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Plant Based Jerky Market - Competitive Landscape |
10.1 Australia Plant Based Jerky Market Revenue Share, By Companies, 2024 |
10.2 Australia Plant Based Jerky Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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