| Product Code: ETC6188565 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Australia plus size clothing market, the import trend showed a growth rate of 0.4% from 2023 to 2024, with a compound annual growth rate (CAGR) of 3.32% for the period 2020-2024. This indicates a stable but modest increase in imports. The slight growth can be attributed to evolving consumer preferences and market stability during this period.
The plus size clothing market in Australia is experiencing significant growth due to increasing awareness of body diversity and a rise in consumer demand for fashion-forward clothing that caters to all body types. With a growing focus on inclusivity, many Australian fashion brands and retailers are expanding their offerings to include a broader range of sizes. Additionally, the rise of online shopping and social media influence is helping drive this market forward, making fashionable plus-size clothing more accessible and widely available.
The plus-size clothing market in Australia has seen a steady rise in recent years, driven by changing societal attitudes toward body positivity and inclusivity. Consumers are seeking more diverse and stylish fashion options, and many brands are now offering a broader range of sizes. Additionally, the increasing online shopping trend has made it easier for customers to find and purchase plus-size clothing. As the demand for size-inclusive fashion grows, brands are focusing on offering fashionable, well-fitting options that cater to this demographic.
The plus-size clothing market in Australia faces challenges related to the lack of diverse, fashionable, and affordable options for consumers. The stigma around plus-size fashion can sometimes make it harder for brands to expand their offerings, and the relatively small customer base compared to standard sizes can make it less economically viable for some retailers. Additionally, the industry faces challenges with sizing consistency and the need for improved sizing standards to cater to a wide range of body types.
Rising consumer awareness around body positivity and inclusivity is transforming the fashion industry, including the plus size clothing segment. Investors can seize opportunities in launching new fashion labels, expanding retail outlets, or supporting e-commerce platforms catering to this underserved demographic. Additionally, there`s a growing appetite for sustainable and locally produced apparel, offering a niche for ethical fashion entrepreneurs.
Australias plus-size clothing market is influenced by social and regulatory changes related to inclusivity and diversity. Government initiatives that promote body positivity, inclusive fashion, and consumer rights have contributed to the growth of the plus-size clothing market. Policies that regulate labeling, advertising standards, and product accessibility support the market, encouraging retailers to offer more diverse clothing options to meet the needs of a growing and underserved demographic.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Plus Size Clothing Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Plus Size Clothing Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Plus Size Clothing Market - Industry Life Cycle |
3.4 Australia Plus Size Clothing Market - Porter's Five Forces |
3.5 Australia Plus Size Clothing Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Plus Size Clothing Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.7 Australia Plus Size Clothing Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.8 Australia Plus Size Clothing Market Revenues & Volume Share, By Pricing, 2021 & 2031F |
4 Australia Plus Size Clothing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about body positivity and diversity in fashion industry |
4.2.2 Growing demand for inclusive sizing options from consumers |
4.2.3 Rise in disposable income and purchasing power of plus size consumers |
4.3 Market Restraints |
4.3.1 Limited availability of trendy and fashionable plus size clothing options |
4.3.2 Challenges in maintaining consistent sizing standards across brands |
5 Australia Plus Size Clothing Market Trends |
6 Australia Plus Size Clothing Market, By Types |
6.1 Australia Plus Size Clothing Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Plus Size Clothing Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Plus Size Clothing Market Revenues & Volume, By Casual, 2021- 2031F |
6.1.4 Australia Plus Size Clothing Market Revenues & Volume, By Formal, 2021- 2031F |
6.1.5 Australia Plus Size Clothing Market Revenues & Volume, By Sportswear, 2021- 2031F |
6.1.6 Australia Plus Size Clothing Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Plus Size Clothing Market, By Gender |
6.2.1 Overview and Analysis |
6.2.2 Australia Plus Size Clothing Market Revenues & Volume, By Male, 2021- 2031F |
6.2.3 Australia Plus Size Clothing Market Revenues & Volume, By Female, 2021- 2031F |
6.2.4 Australia Plus Size Clothing Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Australia Plus Size Clothing Market, By Age Group |
6.3.1 Overview and Analysis |
6.3.2 Australia Plus Size Clothing Market Revenues & Volume, By Below 15, 2021- 2031F |
6.3.3 Australia Plus Size Clothing Market Revenues & Volume, By 16 - 59, 2021- 2031F |
6.3.4 Australia Plus Size Clothing Market Revenues & Volume, By 60 and Above, 2021- 2031F |
6.4 Australia Plus Size Clothing Market, By Pricing |
6.4.1 Overview and Analysis |
6.4.2 Australia Plus Size Clothing Market Revenues & Volume, By Economy, 2021- 2031F |
6.4.3 Australia Plus Size Clothing Market Revenues & Volume, By Mid-Range, 2021- 2031F |
6.4.4 Australia Plus Size Clothing Market Revenues & Volume, By Luxury, 2021- 2031F |
7 Australia Plus Size Clothing Market Import-Export Trade Statistics |
7.1 Australia Plus Size Clothing Market Export to Major Countries |
7.2 Australia Plus Size Clothing Market Imports from Major Countries |
8 Australia Plus Size Clothing Market Key Performance Indicators |
8.1 Average order value (AOV) for plus size clothing purchases |
8.2 Customer satisfaction scores related to size inclusivity and fit |
8.3 Percentage of revenue generated from new plus size clothing collections |
8.4 Rate of return for plus size clothing items due to sizing issues |
8.5 Number of collaborations with influencers or celebrities promoting body positivity and inclusivity in fashion |
9 Australia Plus Size Clothing Market - Opportunity Assessment |
9.1 Australia Plus Size Clothing Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Plus Size Clothing Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.3 Australia Plus Size Clothing Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.4 Australia Plus Size Clothing Market Opportunity Assessment, By Pricing, 2021 & 2031F |
10 Australia Plus Size Clothing Market - Competitive Landscape |
10.1 Australia Plus Size Clothing Market Revenue Share, By Companies, 2024 |
10.2 Australia Plus Size Clothing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |