Product Code: ETC6190843 | Publication Date: Sep 2024 | Updated Date: May 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The sexual health supplement market in Australia is growing as more individuals seek natural solutions for improving their sexual health and well-being. Supplements aimed at enhancing libido, boosting energy, and supporting hormonal balance are in high demand, particularly among men and women experiencing age-related changes. The Australian market has seen an influx of herbal and plant-based supplements, which are marketed as natural alternatives to pharmaceutical treatments. This market is also driven by a greater understanding of the link between physical health, emotional well-being, and sexual performance. Health-conscious consumers are increasingly turning to these supplements as part of a holistic approach to sexual health.
The sexual health supplement market in Australia is growing due to the increasing awareness of the importance of sexual wellness and overall health. Supplements that claim to enhance libido, improve erectile function, and promote hormonal balance are in high demand, particularly among middle-aged and older adults. With the growing focus on natural and holistic health solutions, consumers are increasingly turning to supplements made from herbal ingredients like maca root, ginseng, and tribulus. The market is also being influenced by the rising trend of personalized healthcare, with individuals seeking tailored supplements for their unique health needs.
The sexual health supplement market deals with skepticism around product efficacy and concerns about safety and potential side effects. Regulatory oversight by the Therapeutic Goods Administration (TGA) demands rigorous testing and labeling, which increases time to market and compliance costs. Moreover, widespread misinformation and exaggerated marketing claims by some players undermine consumer trust in the category as a whole.
This market is expanding through rising public awareness of reproductive health and performance enhancement. Investors can explore opportunities in clinically tested herbal supplements, sexual wellness formulations for aging populations, and branding strategies that position these products under general wellness rather than stigma-laden categories.
Sexual health supplements are regulated as complementary medicines by the TGA. Products must be registered or listed on the Australian Register of Therapeutic Goods (ARTG) and meet stringent manufacturing, labeling, and advertising standards. The government also enforces policies that prevent misleading claims and promotes transparency in health benefit disclosures.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Sexual Health Supplement Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Sexual Health Supplement Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Sexual Health Supplement Market - Industry Life Cycle |
3.4 Australia Sexual Health Supplement Market - Porter's Five Forces |
3.5 Australia Sexual Health Supplement Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Sexual Health Supplement Market Revenues & Volume Share, By Gender, 2021 & 2031F |
3.7 Australia Sexual Health Supplement Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.8 Australia Sexual Health Supplement Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia Sexual Health Supplement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Sexual Health Supplement Market Trends |
6 Australia Sexual Health Supplement Market, By Types |
6.1 Australia Sexual Health Supplement Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Sexual Health Supplement Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Sexual Health Supplement Market Revenues & Volume, By Natural, 2021- 2031F |
6.1.4 Australia Sexual Health Supplement Market Revenues & Volume, By Synthetic & Blend, 2021- 2031F |
6.2 Australia Sexual Health Supplement Market, By Gender |
6.2.1 Overview and Analysis |
6.2.2 Australia Sexual Health Supplement Market Revenues & Volume, By Men, 2021- 2031F |
6.2.3 Australia Sexual Health Supplement Market Revenues & Volume, By Women, 2021- 2031F |
6.3 Australia Sexual Health Supplement Market, By Formulation |
6.3.1 Overview and Analysis |
6.3.2 Australia Sexual Health Supplement Market Revenues & Volume, By Capsules, 2021- 2031F |
6.3.3 Australia Sexual Health Supplement Market Revenues & Volume, By Tablets, 2021- 2031F |
6.3.4 Australia Sexual Health Supplement Market Revenues & Volume, By Liquids, 2021- 2031F |
6.3.5 Australia Sexual Health Supplement Market Revenues & Volume, By Powders, 2021- 2031F |
6.3.6 Australia Sexual Health Supplement Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Australia Sexual Health Supplement Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Australia Sexual Health Supplement Market Revenues & Volume, By Libido Boosting, 2021- 2031F |
6.4.3 Australia Sexual Health Supplement Market Revenues & Volume, By Sexual Dysfunction, 2021- 2031F |
6.4.4 Australia Sexual Health Supplement Market Revenues & Volume, By Stamina and Endurance, 2021- 2031F |
6.4.5 Australia Sexual Health Supplement Market Revenues & Volume, By Fertility, 2021- 2031F |
6.4.6 Australia Sexual Health Supplement Market Revenues & Volume, By Others, 2021- 2031F |
7 Australia Sexual Health Supplement Market Import-Export Trade Statistics |
7.1 Australia Sexual Health Supplement Market Export to Major Countries |
7.2 Australia Sexual Health Supplement Market Imports from Major Countries |
8 Australia Sexual Health Supplement Market Key Performance Indicators |
9 Australia Sexual Health Supplement Market - Opportunity Assessment |
9.1 Australia Sexual Health Supplement Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Sexual Health Supplement Market Opportunity Assessment, By Gender, 2021 & 2031F |
9.3 Australia Sexual Health Supplement Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.4 Australia Sexual Health Supplement Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia Sexual Health Supplement Market - Competitive Landscape |
10.1 Australia Sexual Health Supplement Market Revenue Share, By Companies, 2024 |
10.2 Australia Sexual Health Supplement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |