Product Code: ETC4465536 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Smart beacons are making a significant impact on location-based services and proximity marketing in Australia. The smart beacon market is witnessing widespread adoption across retail, hospitality, and public spaces, enhancing customer engagement and providing personalized experiences. With the integration of Bluetooth Low Energy (BLE) and other communication technologies, smart beacons enable businesses to deliver targeted information and promotions to users` mobile devices based on their location. The market`s potential lies in its ability to create seamless and context-aware interactions between businesses and consumers.
The smart beacon market in Australia is flourishing, driven by the widespread adoption of location-based services and proximity marketing. Smart beacons, leveraging Bluetooth and other wireless technologies, offer businesses and organizations the ability to deliver personalized and context-aware information to users` mobile devices. The retail sector, in particular, is embracing smart beacons for targeted advertising and enhancing the shopping experience. The continuous evolution of IoT and the integration of smart beacons into smart city initiatives contribute to the market`s expansion in Australia.
In the smart beacon market, challenges arise from location accuracy, privacy concerns, and market saturation. Achieving precise location accuracy in various environments, including indoor spaces, remains a technical challenge. Addressing privacy concerns related to location tracking is crucial for user acceptance. With the increasing number of smart beacons in the market, competition and the saturation of certain use cases require innovative approaches and differentiation strategies.
In the smart beacon market, government policies aim to enhance location-based services, indoor navigation, and communication. The Australia government actively supports the deployment of smart beacons in public spaces, transportation hubs, and commercial establishments. Policies focus on interoperability standards, privacy protection, and accessibility, ensuring that smart beacons contribute to a connected and efficient urban environment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Smart Beacon Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Smart Beacon Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Smart Beacon Market - Industry Life Cycle |
3.4 Australia Smart Beacon Market - Porter's Five Forces |
3.5 Australia Smart Beacon Market Revenues & Volume Share, By Beacon Standard, 2021 & 2031F |
3.6 Australia Smart Beacon Market Revenues & Volume Share, By Connectivity Type, 2021 & 2031F |
3.7 Australia Smart Beacon Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.8 Australia Smart Beacon Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Australia Smart Beacon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of Internet of Things (IoT) technology in various industries |
4.2.2 Growing demand for location-based marketing and personalized customer experiences |
4.2.3 Advancements in beacon technology leading to improved accuracy and functionality |
4.3 Market Restraints |
4.3.1 Concerns around data privacy and security issues associated with beacon technology |
4.3.2 High initial implementation costs and ongoing maintenance expenses |
4.3.3 Limited consumer awareness and understanding of smart beacon technology |
5 Australia Smart Beacon Market Trends |
6 Australia Smart Beacon Market, By Types |
6.1 Australia Smart Beacon Market, By Beacon Standard |
6.1.1 Overview and Analysis |
6.1.2 Australia Smart Beacon Market Revenues & Volume, By Beacon Standard, 2021-2031F |
6.1.3 Australia Smart Beacon Market Revenues & Volume, By iBeacon, 2021-2031F |
6.1.4 Australia Smart Beacon Market Revenues & Volume, By Eddystone, 2021-2031F |
6.1.5 Australia Smart Beacon Market Revenues & Volume, By Others, 2021-2031F |
6.2 Australia Smart Beacon Market, By Connectivity Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Smart Beacon Market Revenues & Volume, By Bluetooth Low Energy (BLE), 2021-2031F |
6.2.3 Australia Smart Beacon Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 Australia Smart Beacon Market, By Offering |
6.3.1 Overview and Analysis |
6.3.2 Australia Smart Beacon Market Revenues & Volume, By Hardware, 2021-2031F |
6.3.3 Australia Smart Beacon Market Revenues & Volume, By Software, 2021-2031F |
6.3.4 Australia Smart Beacon Market Revenues & Volume, By Service, 2021-2031F |
6.4 Australia Smart Beacon Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Australia Smart Beacon Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 Australia Smart Beacon Market Revenues & Volume, By Public Gatherings & Spaces, 2021-2031F |
6.4.4 Australia Smart Beacon Market Revenues & Volume, By Hospitality, 2021-2031F |
6.4.5 Australia Smart Beacon Market Revenues & Volume, By Transportation & Logistics, 2021-2031F |
6.4.6 Australia Smart Beacon Market Revenues & Volume, By Sports, 2021-2031F |
6.4.7 Australia Smart Beacon Market Revenues & Volume, By Aviation, 2021-2031F |
6.4.8 Australia Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
6.4.9 Australia Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
7 Australia Smart Beacon Market Import-Export Trade Statistics |
7.1 Australia Smart Beacon Market Export to Major Countries |
7.2 Australia Smart Beacon Market Imports from Major Countries |
8 Australia Smart Beacon Market Key Performance Indicators |
8.1 Average number of daily active users interacting with smart beacons |
8.2 Return on investment (ROI) from smart beacon marketing campaigns |
8.3 Average response rate to personalized messages delivered through smart beacons |
8.4 Percentage increase in customer engagement and retention rates attributed to smart beacon technology |
8.5 Average time spent by customers in proximity to smart beacons |
9 Australia Smart Beacon Market - Opportunity Assessment |
9.1 Australia Smart Beacon Market Opportunity Assessment, By Beacon Standard, 2021 & 2031F |
9.2 Australia Smart Beacon Market Opportunity Assessment, By Connectivity Type, 2021 & 2031F |
9.3 Australia Smart Beacon Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.4 Australia Smart Beacon Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Australia Smart Beacon Market - Competitive Landscape |
10.1 Australia Smart Beacon Market Revenue Share, By Companies, 2024 |
10.2 Australia Smart Beacon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |