Product Code: ETC6192146 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Australias Sun Care Market is robust due to the countrys high UV exposure and strong consumer focus on skin health and sun protection. The market includes sunscreens, after-sun lotions, and protective cosmetics, driven by rising awareness of skin cancer risks and growing demand for multifunctional sun care products with added benefits such as anti-aging and hydration. Innovations in natural and reef-safe formulations also shape market dynamics in response to environmental concerns.
The sun care market in Australia is experiencing robust growth, largely due to heightened public awareness of UV risks and skin cancer prevention. Consumer preference is shifting toward products that offer broad-spectrum protection with natural and organic ingredients. Innovations in formulations to improve texture, water resistance, and multi-functionality (e.g., combined sunscreen and moisturizers) are prominent, supported by expanding retail channels including e-commerce.
The Australia Sun Care Market grapples with challenges such as intense competition from both global and local brands, driving the need for constant product innovation. Regulatory pressures regarding ingredient safety, particularly around chemicals suspected of environmental harm (e.g., reef-safe claims), create compliance complexities. Seasonal demand fluctuations impact sales consistency, and consumer preferences are rapidly evolving toward natural and organic formulations, requiring reformulation efforts. Price sensitivity and the presence of counterfeit products also affect market stability.
The Australian sun care market offers strong investment prospects due to increasing consumer awareness regarding UV protection and skin health. The high prevalence of skin cancer and government health campaigns drive steady demand for sunscreens, protective clothing, and related products. Innovation in formulationssuch as mineral-based and reef-safe sunscreensprovides avenues for differentiation and premium product offerings, attracting both domestic and international investors.
Government policies for the Australian sun care market are driven by consumer safety and product efficacy regulations enforced by the TGA and the Australian Competition and Consumer Commission (ACCC). Sunscreen products must comply with the Australian Sunscreen Standard (AS/NZS 2604) that governs labeling, UV protection claims, and ingredient safety, ensuring consumer protection against misleading marketing and harmful substances.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Sun Care Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Sun Care Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Sun Care Market - Industry Life Cycle |
3.4 Australia Sun Care Market - Porter's Five Forces |
3.5 Australia Sun Care Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Australia Sun Care Market Revenues & Volume Share, By SPF, 2021 & 2031F |
3.7 Australia Sun Care Market Revenues & Volume Share, By Sports Type, 2021 & 2031F |
3.8 Australia Sun Care Market Revenues & Volume Share, By Price Category, 2021 & 2031F |
4 Australia Sun Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the harmful effects of UV radiation on skin health |
4.2.2 Growing demand for natural and organic sun care products |
4.2.3 Rising incidence of skin cancer and other sun-related skin issues |
4.3 Market Restraints |
4.3.1 Seasonal nature of sun care product demand |
4.3.2 High competition from established brands and new entrants |
4.3.3 Price sensitivity among consumers |
5 Australia Sun Care Market Trends |
6 Australia Sun Care Market, By Types |
6.1 Australia Sun Care Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Australia Sun Care Market Revenues & Volume, By Form, 2021- 2031F |
6.1.3 Australia Sun Care Market Revenues & Volume, By Cream, 2021- 2031F |
6.1.4 Australia Sun Care Market Revenues & Volume, By Gel, 2021- 2031F |
6.1.5 Australia Sun Care Market Revenues & Volume, By Lotion, 2021- 2031F |
6.1.6 Australia Sun Care Market Revenues & Volume, By Liquid, 2021- 2031F |
6.1.7 Australia Sun Care Market Revenues & Volume, By Sprays, 2021- 2031F |
6.1.8 Australia Sun Care Market Revenues & Volume, By Lip Balm, 2021- 2031F |
6.1.9 Australia Sun Care Market Revenues & Volume, By Sticks, 2021- 2031F |
6.1.10 Australia Sun Care Market Revenues & Volume, By Sticks, 2021- 2031F |
6.2 Australia Sun Care Market, By SPF |
6.2.1 Overview and Analysis |
6.2.2 Australia Sun Care Market Revenues & Volume, By SPF 6-14, 2021- 2031F |
6.2.3 Australia Sun Care Market Revenues & Volume, By SPF 15-29, 2021- 2031F |
6.2.4 Australia Sun Care Market Revenues & Volume, By SPF 30-50, 2021- 2031F |
6.2.5 Australia Sun Care Market Revenues & Volume, By SPF 50+, 2021- 2031F |
6.3 Australia Sun Care Market, By Sports Type |
6.3.1 Overview and Analysis |
6.3.2 Australia Sun Care Market Revenues & Volume, By Extreme Outdoor, 2021- 2031F |
6.3.3 Australia Sun Care Market Revenues & Volume, By Baseball, 2021- 2031F |
6.3.4 Australia Sun Care Market Revenues & Volume, By Swimming, 2021- 2031F |
6.3.5 Australia Sun Care Market Revenues & Volume, By Others (Cricket, Tennis, etc.), 2021- 2031F |
6.4 Australia Sun Care Market, By Price Category |
6.4.1 Overview and Analysis |
6.4.2 Australia Sun Care Market Revenues & Volume, By High/Premium, 2021- 2031F |
6.4.3 Australia Sun Care Market Revenues & Volume, By Medium, 2021- 2031F |
6.4.4 Australia Sun Care Market Revenues & Volume, By Low, 2021- 2031F |
7 Australia Sun Care Market Import-Export Trade Statistics |
7.1 Australia Sun Care Market Export to Major Countries |
7.2 Australia Sun Care Market Imports from Major Countries |
8 Australia Sun Care Market Key Performance Indicators |
8.1 Percentage increase in the adoption of SPF 50+ products |
8.2 Number of new product launches in the sun care market |
8.3 Consumer satisfaction levels with sun care product efficacy |
8.4 Growth in online sales of sun care products |
8.5 Number of skin cancer cases reported annually in Australia |
9 Australia Sun Care Market - Opportunity Assessment |
9.1 Australia Sun Care Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Australia Sun Care Market Opportunity Assessment, By SPF, 2021 & 2031F |
9.3 Australia Sun Care Market Opportunity Assessment, By Sports Type, 2021 & 2031F |
9.4 Australia Sun Care Market Opportunity Assessment, By Price Category, 2021 & 2031F |
10 Australia Sun Care Market - Competitive Landscape |
10.1 Australia Sun Care Market Revenue Share, By Companies, 2024 |
10.2 Australia Sun Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |