| Product Code: ETC6192148 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Australia`s import trend for the sun visor market experienced a notable decline from 2023 to 2024, with a growth rate of -34.28%. Despite this, the compound annual growth rate (CAGR) for the period 2020 to 2024 stood at 1.16%. This decrease in import momentum could be attributed to shifting consumer preferences, changes in trade policies, or market stabilization efforts.

The Sun Visor Market in Australia includes automotive sun visors and personal sun protection accessories. Growing vehicle ownership and stringent safety regulations promote demand for advanced sun visors with enhanced UV protection, adjustable features, and integrated technologies such as sensors and cameras. For personal use, sun visors appeal to outdoor enthusiasts and sports markets seeking convenient sun shielding options.
Australias sun visor market is expanding, driven by consumer demand for functional and stylish sun protection accessories. Innovations focus on adjustable, lightweight designs with enhanced UV protection and breathable materials. The market is also influenced by trends in outdoor sports, driving demand for performance-oriented sun visors that combine comfort with durability.
The Sun Visor Market in Australia encounters challenges including limited product differentiation and price competition, which squeeze profit margins. Changing automotive designs and consumer preferences for integrated or automatic sun protection solutions reduce demand for traditional sun visors. Regulatory standards related to vehicle safety and materials also impose compliance costs. Additionally, the rise of aftermarket alternatives and imports creates market fragmentation, complicating distribution and sales strategies.
Investment in the Australian sun visor market is promising as awareness grows around the health benefits of eye protection during outdoor activities and driving. The increasing popularity of active outdoor lifestyles and sports boosts demand. Opportunities exist for product innovation, such as visors with enhanced UV protection, adjustable designs, and integration with wearable technology. Collaborations with automotive and sports equipment manufacturers further enhance market potential.
Sun visors, as automotive accessories or apparel, fall under product safety regulations overseen by the ACCC. Government policies emphasize compliance with standards concerning UV protection, material safety, and product labeling to ensure consumer safety. Automotive sun visors also adhere to road safety standards, ensuring they do not obstruct driver visibility.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Sun Visor Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Sun Visor Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Sun Visor Market - Industry Life Cycle |
3.4 Australia Sun Visor Market - Porter's Five Forces |
3.5 Australia Sun Visor Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Australia Sun Visor Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Australia Sun Visor Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.8 Australia Sun Visor Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.9 Australia Sun Visor Market Revenues & Volume Share, By Propulsion, 2021 & 2031F |
4 Australia Sun Visor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about skin protection from harmful UV rays |
4.2.2 Growing trend of outdoor activities and sports leading to higher demand for sun protection products |
4.2.3 Rising disposable income and changing consumer lifestyles favoring the purchase of sun visors |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations affecting sales of sun visors |
4.3.2 Competition from alternative sun protection products in the market |
5 Australia Sun Visor Market Trends |
6 Australia Sun Visor Market, By Types |
6.1 Australia Sun Visor Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Australia Sun Visor Market Revenues & Volume, By Material, 2021- 2031F |
6.1.3 Australia Sun Visor Market Revenues & Volume, By Fabric, 2021- 2031F |
6.1.4 Australia Sun Visor Market Revenues & Volume, By Vinyl, 2021- 2031F |
6.2 Australia Sun Visor Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Sun Visor Market Revenues & Volume, By Conventional Type, 2021- 2031F |
6.2.3 Australia Sun Visor Market Revenues & Volume, By LCD Sun Visor, 2021- 2031F |
6.3 Australia Sun Visor Market, By Vehicle Type |
6.3.1 Overview and Analysis |
6.3.2 Australia Sun Visor Market Revenues & Volume, By Passenger Vehicle, 2021- 2031F |
6.3.3 Australia Sun Visor Market Revenues & Volume, By Trucks, 2021- 2031F |
6.3.4 Australia Sun Visor Market Revenues & Volume, By Buses, 2021- 2031F |
6.3.5 Australia Sun Visor Market Revenues & Volume, By Commercial Vehicle, 2021- 2031F |
6.4 Australia Sun Visor Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Australia Sun Visor Market Revenues & Volume, By Original Equipment Manufacturer (OEM), 2021- 2031F |
6.4.3 Australia Sun Visor Market Revenues & Volume, By Aftermarket, 2021- 2031F |
6.5 Australia Sun Visor Market, By Propulsion |
6.5.1 Overview and Analysis |
6.5.2 Australia Sun Visor Market Revenues & Volume, By ICE, 2021- 2031F |
6.5.3 Australia Sun Visor Market Revenues & Volume, By Electric, 2021- 2031F |
6.5.4 Australia Sun Visor Market Revenues & Volume, By Vehicle, 2021- 2031F |
7 Australia Sun Visor Market Import-Export Trade Statistics |
7.1 Australia Sun Visor Market Export to Major Countries |
7.2 Australia Sun Visor Market Imports from Major Countries |
8 Australia Sun Visor Market Key Performance Indicators |
8.1 Number of skin cancer cases reported annually in Australia |
8.2 Percentage increase in sales of outdoor recreational equipment |
8.3 Average daily UV index readings in key regions of Australia |
9 Australia Sun Visor Market - Opportunity Assessment |
9.1 Australia Sun Visor Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Australia Sun Visor Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Australia Sun Visor Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.4 Australia Sun Visor Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.5 Australia Sun Visor Market Opportunity Assessment, By Propulsion, 2021 & 2031F |
10 Australia Sun Visor Market - Competitive Landscape |
10.1 Australia Sun Visor Market Revenue Share, By Companies, 2024 |
10.2 Australia Sun Visor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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