| Product Code: ETC4427616 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Virtual event platforms have emerged as essential components of the modern marketing and communications strategies adopted by Australia businesses. With the rise of remote work and digital engagement, organizations are turning to virtual events to connect with audiences effectively. The Australia market offers a range of platforms equipped with features such as live streaming, interactive Q&A sessions, and virtual exhibitor booths, enabling seamless hosting of conferences, trade shows, and webinars.
In response to the changing landscape of events and conferences, virtual event platforms are gaining prominence in Australia. Factors such as the COVID-19 pandemic, cost savings, and expanded reach drive the adoption of virtual event platforms, offering immersive experiences and networking opportunities for participants across diverse industries.
The virtual event platform market faces hurdles related to technology adoption barriers, ensuring a high-quality user experience, and replicating the networking and engagement opportunities of in-person events. Moreover, there`s a need to address concerns regarding data privacy and cybersecurity in virtual event environments.
The Australia government may have implemented policies to support the events industry, especially in light of the COVID-19 pandemic. This could include guidelines for hosting virtual events, financial assistance for event organizers, and incentives for technology companies developing virtual event platforms. Additionally, regulations related to copyright, intellectual property, and online content may impact this market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Virtual Event Platform Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Virtual Event Platform Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Virtual Event Platform Market - Industry Life Cycle |
3.4 Australia Virtual Event Platform Market - Porter's Five Forces |
3.5 Australia Virtual Event Platform Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Australia Virtual Event Platform Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.7 Australia Virtual Event Platform Market Revenues & Volume Share, By End-user, 2021 & 2031F |
4 Australia Virtual Event Platform Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for virtual events due to the rise of remote work and online collaboration |
4.2.2 Growing adoption of virtual event platforms by businesses for marketing and lead generation purposes |
4.2.3 Advancements in technology leading to enhanced features and capabilities of virtual event platforms |
4.3 Market Restraints |
4.3.1 Security and privacy concerns related to virtual event platforms |
4.3.2 Connectivity issues and technical challenges for participants during virtual events |
4.3.3 Competition from established players and new entrants in the virtual event platform market |
5 Australia Virtual Event Platform Market Trends |
6 Australia Virtual Event Platform Market, By Types |
6.1 Australia Virtual Event Platform Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Australia Virtual Event Platform Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Australia Virtual Event Platform Market Revenues & Volume, By Platform, 2021-2031F |
6.1.4 Australia Virtual Event Platform Market Revenues & Volume, By Services, 2021-2031F |
6.1.5 Australia Virtual Event Platform Market Revenues & Volume, By Training and Consulting, 2021-2031F |
6.1.6 Australia Virtual Event Platform Market Revenues & Volume, By Support and Maintenance, 2021-2031F |
6.1.7 Australia Virtual Event Platform Market Revenues & Volume, By Deployment and Integration, 2021-2031F |
6.2 Australia Virtual Event Platform Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Australia Virtual Event Platform Market Revenues & Volume, By Large enterprises, 2021-2031F |
6.2.3 Australia Virtual Event Platform Market Revenues & Volume, By Medium-sized enterprises, 2021-2031F |
6.2.4 Australia Virtual Event Platform Market Revenues & Volume, By Small enterprises, 2021-2031F |
6.3 Australia Virtual Event Platform Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Australia Virtual Event Platform Market Revenues & Volume, By Non Profit, 2021-2031F |
6.3.3 Australia Virtual Event Platform Market Revenues & Volume, By Government, 2021-2031F |
6.3.4 Australia Virtual Event Platform Market Revenues & Volume, By Education, 2021-2031F |
6.3.5 Australia Virtual Event Platform Market Revenues & Volume, By Healthcare and Lifesciences, 2021-2031F |
6.3.6 Australia Virtual Event Platform Market Revenues & Volume, By Third-Party Planner, 2021-2031F |
6.3.7 Australia Virtual Event Platform Market Revenues & Volume, By Associations, 2021-2031F |
7 Australia Virtual Event Platform Market Import-Export Trade Statistics |
7.1 Australia Virtual Event Platform Market Export to Major Countries |
7.2 Australia Virtual Event Platform Market Imports from Major Countries |
8 Australia Virtual Event Platform Market Key Performance Indicators |
8.1 User engagement metrics such as average session duration, number of interactions, and attendee feedback ratings |
8.2 Platform reliability indicators like uptime percentage and technical issue resolution time |
8.3 Adoption rate KPIs such as number of new users, frequency of platform usage, and customer retention rate |
9 Australia Virtual Event Platform Market - Opportunity Assessment |
9.1 Australia Virtual Event Platform Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Australia Virtual Event Platform Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.3 Australia Virtual Event Platform Market Opportunity Assessment, By End-user, 2021 & 2031F |
10 Australia Virtual Event Platform Market - Competitive Landscape |
10.1 Australia Virtual Event Platform Market Revenue Share, By Companies, 2024 |
10.2 Australia Virtual Event Platform Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |