| Product Code: ETC4846253 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Austria`s import trend for the couscous market showed a growth rate of 2.14% from 2023 to 2024, with a compound annual growth rate (CAGR) of 6.61% from 2020 to 2024. This positive import momentum can be attributed to increasing consumer demand for diverse food options and a stable market environment.

The Couscous market in Austria is projected to grow at a growing growth rate of 6.37% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Couscous Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Couscous Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Couscous Market - Industry Life Cycle |
3.4 Austria Couscous Market - Porter's Five Forces |
3.5 Austria Couscous Market Revenues & Volume Share, By Thickness, 2022 & 2032F |
3.6 Austria Couscous Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Austria Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a shift towards healthier food options. |
4.2.2 Growing popularity of Mediterranean and Middle Eastern cuisines in Austria. |
4.2.3 Rising demand for convenient and quick meal solutions. |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity of couscous among Austrian consumers. |
4.3.2 Competition from other grain-based products like pasta and rice. |
4.3.3 Price sensitivity among consumers due to the perception of couscous as a premium product. |
5 Austria Couscous Market Trends |
6 Austria Couscous Market Segmentations |
6.1 Austria Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Austria Couscous Market Revenues & Volume, By Fine Couscous, 2022-2032F |
6.1.3 Austria Couscous Market Revenues & Volume, By Medium Couscous, 2022-2032F |
6.1.4 Austria Couscous Market Revenues & Volume, By Thick Couscous, 2022-2032F |
6.2 Austria Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Austria Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022-2032F |
6.2.3 Austria Couscous Market Revenues & Volume, By Independent Retailers, 2022-2032F |
6.2.4 Austria Couscous Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.5 Austria Couscous Market Revenues & Volume, By Speciality Stores, 2022-2032F |
6.2.6 Austria Couscous Market Revenues & Volume, By Online, 2022-2032F |
6.2.7 Austria Couscous Market Revenues & Volume, By Others, 2022-2032F |
7 Austria Couscous Market Import-Export Trade Statistics |
7.1 Austria Couscous Market Export to Major Countries |
7.2 Austria Couscous Market Imports from Major Countries |
8 Austria Couscous Market Key Performance Indicators |
8.1 Consumer engagement with couscous-related content on social media platforms. |
8.2 Number of new product launches and innovations in the couscous market in Austria. |
8.3 Growth in the number of restaurants and cafes offering couscous dishes on their menus. |
9 Austria Couscous Market - Opportunity Assessment |
9.1 Austria Couscous Market Opportunity Assessment, By Thickness, 2022 & 2032F |
9.2 Austria Couscous Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Austria Couscous Market - Competitive Landscape |
10.1 Austria Couscous Market Revenue Share, By Companies, 2025 |
10.2 Austria Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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