| Product Code: ETC5375194 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Austria`s general merchandise market witnessed a notable increase in imports. The trend reflected a growing demand for foreign goods within the country, indicating a strong reliance on international trade for consumer products.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria General Merchandise Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria General Merchandise Market Revenues & Volume, 2022 & 2032F |
3.3 Austria General Merchandise Market - Industry Life Cycle |
3.4 Austria General Merchandise Market - Porter's Five Forces |
3.5 Austria General Merchandise Market Revenues & Volume Share Segmentations, 2022 & 2032F |
3.6 Austria General Merchandise Market Revenues & Volume Share, By Applications, 2022 & 2032F |
4 Austria General Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Austria |
4.2.2 Growing trend of online shopping and e-commerce platforms |
4.2.3 Expansion of international retail chains in the Austrian market |
4.3 Market Restraints |
4.3.1 Economic uncertainty and fluctuating consumer confidence |
4.3.2 Regulatory challenges and compliance requirements |
4.3.3 Competition from local traditional retailers |
5 Austria General Merchandise Market Trends |
6 Austria General Merchandise Market Segmentations |
6.1 Austria General Merchandise Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 Austria General Merchandise Market Revenues & Volume, By Home and Furniture, 2022-2032F |
6.1.3 Austria General Merchandise Market Revenues & Volume, By Garden, 2022-2032F |
6.1.4 Austria General Merchandise Market Revenues & Volume, By Electrical, 2022-2032F |
6.1.5 Austria General Merchandise Market Revenues & Volume, By Food and Drink, 2022-2032F |
6.1.6 Austria General Merchandise Market Revenues & Volume, By Others, 2022-2032F |
6.2 Austria General Merchandise Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Austria General Merchandise Market Revenues & Volume, By Supermarket, 2022-2032F |
6.2.3 Austria General Merchandise Market Revenues & Volume, By Retail market, 2022-2032F |
6.2.4 Austria General Merchandise Market Revenues & Volume, By Specialty store, 2022-2032F |
6.2.5 Austria General Merchandise Market Revenues & Volume, By E-tailer, 2022-2032F |
6.2.6 Austria General Merchandise Market Revenues & Volume, By Others, 2022-2032F |
7 Austria General Merchandise Market Import-Export Trade Statistics |
7.1 Austria General Merchandise Market Export to Major Countries |
7.2 Austria General Merchandise Market Imports from Major Countries |
8 Austria General Merchandise Market Key Performance Indicators |
8.1 Consumer sentiment index in Austria |
8.2 Adoption rate of mobile shopping applications in the country |
8.3 Average basket size of online purchases in the general merchandise market |
9 Austria General Merchandise Market - Opportunity Assessment |
9.1 Austria General Merchandise Market Opportunity Assessment Segmentations, 2022 & 2032F |
9.2 Austria General Merchandise Market Opportunity Assessment, By Applications, 2022 & 2032F |
10 Austria General Merchandise Market - Competitive Landscape |
10.1 Austria General Merchandise Market Revenue Share, By Companies, 2025 |
10.2 Austria General Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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