| Product Code: ETC4844524 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Austria`s malt market saw a steady increase in imports. The demand for imported malt in Austria showed a consistent upward trend, indicating a reliance on foreign sources to meet domestic market needs.

By 2027, the Malt market in Austria is anticipated to reach a growth rate of 2.36%, as part of an increasingly competitive Europe region, where Germany remains at the forefront, supported by United Kingdom, France, Italy and Russia, driving innovations and market adoption across sectors.

Austria`s malt market supports brewing and food industries with malted barley and specialty malts for beer production, baking, and distilling. Austrian maltsters produce high-quality malts with specific flavors, colors, and enzymatic properties essential for brewing beer styles and crafting artisanal beverages. The market emphasizes malt quality, sustainability in barley cultivation, and innovation in brewing ingredients.
The Malt market in Austria experiences growth driven by craft brewing trends, premium beer production, and expanding applications in food processing. Austrian maltsters provide specialty malts with distinct flavors, colors, and brewing characteristics that enhance beer profiles, bakery products, and malted beverages, supporting artisanal brewing, culinary innovation, and consumer preferences for high-quality ingredients.
The malt market faces challenges such as maintaining consistent malt quality and flavor profiles for brewing and distilling industries, managing barley supply chain disruptions from climate variability, and addressing pricing volatility in global malt trade.
Brewing regulations and agricultural policies impact the malt market in Austria. Government initiatives promoting quality standards and sustainable barley cultivation drive demand for malted grains. Incentives for breweries to source locally grown barley and support regional agriculture support market growth. Additionally, regulations ensuring brewing process integrity and product quality influence market dynamics by fostering consumer trust and industry competitiveness.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Malt Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Malt Market Revenues & Volume, 2021 & 2031F |
3.3 Austria Malt Market - Industry Life Cycle |
3.4 Austria Malt Market - Porter's Five Forces |
3.5 Austria Malt Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Austria Malt Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Austria Malt Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for craft beers and specialty malts |
4.2.2 Growing awareness about the health benefits of malt-based products |
4.2.3 Favorable government regulations supporting the malt industry |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Intense competition from imported malts |
4.3.3 Changing consumer preferences towards other beverages |
5 Austria Malt Market Trends |
6 Austria Malt Market Segmentations |
6.1 Austria Malt Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Malt Market Revenues & Volume, By Malt, 2021-2031F |
6.1.3 Austria Malt Market Revenues & Volume, By Malt Extract, 2021-2031F |
6.1.4 Austria Malt Market Revenues & Volume, By Malt Extract Powder, 2021-2031F |
6.1.5 Austria Malt Market Revenues & Volume, By Malt Flour, 2021-2031F |
6.1.6 Austria Malt Market Revenues & Volume, By Barley malt, 2021-2031F |
6.1.7 Austria Malt Market Revenues & Volume, By Wheat malt, 2021-2031F |
6.2 Austria Malt Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Austria Malt Market Revenues & Volume, By Beer Industry? , 2021-2031F |
6.2.3 Austria Malt Market Revenues & Volume, By Whisky Distilleries, 2021-2031F |
6.2.4 Austria Malt Market Revenues & Volume, By Food industry? , 2021-2031F |
6.2.5 Austria Malt Market Revenues & Volume, By Beverages? , 2021-2031F |
6.2.6 Austria Malt Market Revenues & Volume, By Pharmaceutical industry, 2021-2031F |
7 Austria Malt Market Import-Export Trade Statistics |
7.1 Austria Malt Market Export to Major Countries |
7.2 Austria Malt Market Imports from Major Countries |
8 Austria Malt Market Key Performance Indicators |
8.1 Average selling price of malt products |
8.2 Number of craft breweries using domestic malt |
8.3 Percentage of malt-based products in the overall beverage market |
9 Austria Malt Market - Opportunity Assessment |
9.1 Austria Malt Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Austria Malt Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Austria Malt Market - Competitive Landscape |
10.1 Austria Malt Market Revenue Share, By Companies, 2024 |
10.2 Austria Malt Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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