| Product Code: ETC10670334 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Austria`s mijiu market witnessed a notable increase in imports. This trend was driven by rising consumer demand for diverse and high-quality mijiu products. The influx of imported mijiu offerings contributed to the expansion of options available to consumers in Austria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Mijiu Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Mijiu Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Mijiu Market - Industry Life Cycle |
3.4 Austria Mijiu Market - Porter's Five Forces |
3.5 Austria Mijiu Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Austria Mijiu Market Revenues & Volume Share, By Alcohol Content, 2022 & 2032F |
3.7 Austria Mijiu Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Austria Mijiu Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.9 Austria Mijiu Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Austria Mijiu Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in Asian cuisine and beverages in Austria |
4.2.2 Growing popularity of unique and exotic alcoholic beverages among Austrian consumers |
4.2.3 Rising disposable incomes and changing consumer preferences towards premium and authentic products |
4.3 Market Restraints |
4.3.1 Stringent regulations and compliance requirements in the alcohol industry in Austria |
4.3.2 Limited awareness and availability of mijiu in the Austrian market compared to other alcoholic beverages |
5 Austria Mijiu Market Trends |
6 Austria Mijiu Market, By Types |
6.1 Austria Mijiu Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Mijiu Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Austria Mijiu Market Revenues & Volume, By Rice Wine, 2022 - 2032F |
6.1.4 Austria Mijiu Market Revenues & Volume, By Aged Mijiu, 2022 - 2032F |
6.1.5 Austria Mijiu Market Revenues & Volume, By Flavored Mijiu, 2022 - 2032F |
6.1.6 Austria Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Austria Mijiu Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Austria Mijiu Market Revenues & Volume, By Low Alcohol, 2022 - 2032F |
6.2.3 Austria Mijiu Market Revenues & Volume, By Medium Alcohol, 2022 - 2032F |
6.2.4 Austria Mijiu Market Revenues & Volume, By High Alcohol, 2022 - 2032F |
6.2.5 Austria Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Austria Mijiu Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Austria Mijiu Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.3.3 Austria Mijiu Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.3.4 Austria Mijiu Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.5 Austria Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 Austria Mijiu Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Austria Mijiu Market Revenues & Volume, By Glass Bottles, 2022 - 2032F |
6.4.3 Austria Mijiu Market Revenues & Volume, By Ceramic Jars, 2022 - 2032F |
6.4.4 Austria Mijiu Market Revenues & Volume, By Plastic Containers, 2022 - 2032F |
6.4.5 Austria Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.5 Austria Mijiu Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Austria Mijiu Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.5.3 Austria Mijiu Market Revenues & Volume, By Households, 2022 - 2032F |
6.5.4 Austria Mijiu Market Revenues & Volume, By Hotels & Bars, 2022 - 2032F |
6.5.5 Austria Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
7 Austria Mijiu Market Import-Export Trade Statistics |
7.1 Austria Mijiu Market Export to Major Countries |
7.2 Austria Mijiu Market Imports from Major Countries |
8 Austria Mijiu Market Key Performance Indicators |
8.1 Number of new Asian restaurants or bars featuring mijiu on their menus in Austria |
8.2 Percentage increase in the import volume of mijiu into Austria |
8.3 Growth in the number of online searches for mijiu in Austria |
9 Austria Mijiu Market - Opportunity Assessment |
9.1 Austria Mijiu Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Austria Mijiu Market Opportunity Assessment, By Alcohol Content, 2022 & 2032F |
9.3 Austria Mijiu Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Austria Mijiu Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.5 Austria Mijiu Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Austria Mijiu Market - Competitive Landscape |
10.1 Austria Mijiu Market Revenue Share, By Companies, 2025 |
10.2 Austria Mijiu Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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