| Product Code: ETC10767102 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Austria`s peony market witnessed a notable increase in imports. The trend indicated a growing demand for peonies among Austrian consumers, leading to higher volumes of imported peonies to meet market needs.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Peony Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Peony Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Peony Market - Industry Life Cycle |
3.4 Austria Peony Market - Porter's Five Forces |
3.5 Austria Peony Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Austria Peony Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.7 Austria Peony Market Revenues & Volume Share, By Product Form, 2022 & 2032F |
3.8 Austria Peony Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.9 Austria Peony Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Austria Peony Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for exotic and unique flowers in the floral industry. |
4.2.2 Rising trend of using peonies in weddings and events as a symbol of romance and elegance. |
4.2.3 Increasing awareness about the aesthetic and therapeutic properties of peonies. |
4.3 Market Restraints |
4.3.1 Seasonal availability leading to limited supply of peonies. |
4.3.2 Dependence on weather conditions affecting the quality and quantity of peony harvest. |
4.3.3 High production costs involved in cultivating and maintaining peony farms. |
5 Austria Peony Market Trends |
6 Austria Peony Market, By Types |
6.1 Austria Peony Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Peony Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Austria Peony Market Revenues & Volume, By Herbaceous Peony, 2022 - 2032F |
6.1.4 Austria Peony Market Revenues & Volume, By Tree Peony, 2022 - 2032F |
6.1.5 Austria Peony Market Revenues & Volume, By Intersectional Peony, 2022 - 2032F |
6.1.6 Austria Peony Market Revenues & Volume, By Wild Peony, 2022 - 2032F |
6.1.7 Austria Peony Market Revenues & Volume, By Hybrid Peony, 2022 - 2032F |
6.2 Austria Peony Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Austria Peony Market Revenues & Volume, By Medicinal Use, 2022 - 2032F |
6.2.3 Austria Peony Market Revenues & Volume, By Cosmetic Use, 2022 - 2032F |
6.2.4 Austria Peony Market Revenues & Volume, By Ornamental Use, 2022 - 2032F |
6.2.5 Austria Peony Market Revenues & Volume, By Food & Beverage, 2022 - 2032F |
6.2.6 Austria Peony Market Revenues & Volume, By Aromatherapy, 2022 - 2032F |
6.3 Austria Peony Market, By Product Form |
6.3.1 Overview and Analysis |
6.3.2 Austria Peony Market Revenues & Volume, By Essential Oils, 2022 - 2032F |
6.3.3 Austria Peony Market Revenues & Volume, By Dried Flowers, 2022 - 2032F |
6.3.4 Austria Peony Market Revenues & Volume, By Extracts, 2022 - 2032F |
6.3.5 Austria Peony Market Revenues & Volume, By Powders, 2022 - 2032F |
6.3.6 Austria Peony Market Revenues & Volume, By Liquid Concentrates, 2022 - 2032F |
6.4 Austria Peony Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Austria Peony Market Revenues & Volume, By Herbal Medicine Manufacturers, 2022 - 2032F |
6.4.3 Austria Peony Market Revenues & Volume, By Beauty & Skincare Industry, 2022 - 2032F |
6.4.4 Austria Peony Market Revenues & Volume, By Florists & Garden Centers, 2022 - 2032F |
6.4.5 Austria Peony Market Revenues & Volume, By Food Processing Companies, 2022 - 2032F |
6.4.6 Austria Peony Market Revenues & Volume, By Spa & Wellness Industry, 2022 - 2032F |
6.5 Austria Peony Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Austria Peony Market Revenues & Volume, By Online Stores, 2022 - 2032F |
6.5.3 Austria Peony Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.5.4 Austria Peony Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.5.5 Austria Peony Market Revenues & Volume, By Pharmacies, 2022 - 2032F |
6.5.6 Austria Peony Market Revenues & Volume, By Direct Sales, 2022 - 2032F |
7 Austria Peony Market Import-Export Trade Statistics |
7.1 Austria Peony Market Export to Major Countries |
7.2 Austria Peony Market Imports from Major Countries |
8 Austria Peony Market Key Performance Indicators |
8.1 Average price per stem of peonies sold in the market. |
8.2 Number of new entrants or expansions in the peony cultivation industry in Austria. |
8.3 Percentage increase in the demand for peonies in the floral market year-on-year. |
8.4 Adoption rate of peonies in different events and occasions in Austria. |
8.5 Customer satisfaction levels with the quality and freshness of peonies available in the market. |
9 Austria Peony Market - Opportunity Assessment |
9.1 Austria Peony Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Austria Peony Market Opportunity Assessment, By Application, 2022 & 2032F |
9.3 Austria Peony Market Opportunity Assessment, By Product Form, 2022 & 2032F |
9.4 Austria Peony Market Opportunity Assessment, By End User, 2022 & 2032F |
9.5 Austria Peony Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Austria Peony Market - Competitive Landscape |
10.1 Austria Peony Market Revenue Share, By Companies, 2025 |
10.2 Austria Peony Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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