| Product Code: ETC5687602 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Imports of eye makeup in Botswana experienced a decline from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of -4.78%. The year-on-year growth rate for 2023-2024 was zero, contributing to the overall downward trend in imports during this period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana Eye Makeup Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana Eye Makeup Market Revenues & Volume, 2022 & 2032F |
3.3 Botswana Eye Makeup Market - Industry Life Cycle |
3.4 Botswana Eye Makeup Market - Porter's Five Forces |
3.5 Botswana Eye Makeup Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Botswana Eye Makeup Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Botswana Eye Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Botswana |
4.2.2 Growing influence of social media and beauty influencers promoting eye makeup trends |
4.2.3 Rising beauty consciousness and emphasis on personal grooming among the population |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality eye makeup products in the market |
4.3.2 Cultural preferences and traditional beauty standards impacting the adoption of eye makeup |
4.3.3 Price sensitivity and affordability concerns among certain consumer segments |
5 Botswana Eye Makeup Market Trends |
6 Botswana Eye Makeup Market Segmentations |
6.1 Botswana Eye Makeup Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Botswana Eye Makeup Market Revenues & Volume, By Mascara, 2022-2032F |
6.1.3 Botswana Eye Makeup Market Revenues & Volume, By Shadow, 2022-2032F |
6.1.4 Botswana Eye Makeup Market Revenues & Volume, By Liner, 2022-2032F |
6.1.5 Botswana Eye Makeup Market Revenues & Volume, By Pencil, 2022-2032F |
6.1.6 Botswana Eye Makeup Market Revenues & Volume, By Brow, 2022-2032F |
6.1.7 Botswana Eye Makeup Market Revenues & Volume, By Others, 2022-2032F |
6.2 Botswana Eye Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Botswana Eye Makeup Market Revenues & Volume, By Online, 2022-2032F |
6.2.3 Botswana Eye Makeup Market Revenues & Volume, By Offline, 2022-2032F |
7 Botswana Eye Makeup Market Import-Export Trade Statistics |
7.1 Botswana Eye Makeup Market Export to Major Countries |
7.2 Botswana Eye Makeup Market Imports from Major Countries |
8 Botswana Eye Makeup Market Key Performance Indicators |
8.1 Number of new eye makeup product launches in Botswana |
8.2 Growth in the number of beauty and makeup tutorial content creators on social media platforms |
8.3 Increase in the number of beauty salons offering professional eye makeup services |
9 Botswana Eye Makeup Market - Opportunity Assessment |
9.1 Botswana Eye Makeup Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Botswana Eye Makeup Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Botswana Eye Makeup Market - Competitive Landscape |
10.1 Botswana Eye Makeup Market Revenue Share, By Companies, 2025 |
10.2 Botswana Eye Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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