| Product Code: ETC5832173 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Imports of lipsticks in the Botswana market experienced a decline from 2020 to 2024, with a compound annual growth rate (CAGR) of -8.13%. The year-on-year growth rate for 2023-2024 was zero, indicating a stagnant period in import volumes during that period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana Lipsticks Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana Lipsticks Market Revenues & Volume, 2022 & 2032F |
3.3 Botswana Lipsticks Market - Industry Life Cycle |
3.4 Botswana Lipsticks Market - Porter's Five Forces |
3.5 Botswana Lipsticks Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Botswana Lipsticks Market Revenues & Volume Share, By Applicator, 2022 & 2032F |
3.7 Botswana Lipsticks Market Revenues & Volume Share, By Age, 2022 & 2032F |
3.8 Botswana Lipsticks Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Botswana Lipsticks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urban population and increasing disposable income in Botswana leading to higher spending on cosmetics. |
4.2.2 Rising influence of social media platforms promoting beauty trends and increasing awareness about beauty products like lipsticks. |
4.2.3 Demand for natural and organic lipstick products due to increasing health and environmental consciousness among consumers. |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetic products impacting the pricing of lipsticks in Botswana. |
4.3.2 Limited availability of premium and international lipstick brands in the local market. |
5 Botswana Lipsticks Market Trends |
6 Botswana Lipsticks Market Segmentations |
6.1 Botswana Lipsticks Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Botswana Lipsticks Market Revenues & Volume, By Shimmer? , 2022-2032F |
6.1.3 Botswana Lipsticks Market Revenues & Volume, By Matte? , 2022-2032F |
6.1.4 Botswana Lipsticks Market Revenues & Volume, By Cream, 2022-2032F |
6.1.5 Botswana Lipsticks Market Revenues & Volume, By Longwearing, 2022-2032F |
6.2 Botswana Lipsticks Market, By Applicator |
6.2.1 Overview and Analysis |
6.2.2 Botswana Lipsticks Market Revenues & Volume, By Palette, 2022-2032F |
6.2.3 Botswana Lipsticks Market Revenues & Volume, By Pencil, 2022-2032F |
6.2.4 Botswana Lipsticks Market Revenues & Volume, By Tube/stick, 2022-2032F |
6.2.5 Botswana Lipsticks Market Revenues & Volume, By Liquid, 2022-2032F |
6.3 Botswana Lipsticks Market, By Age |
6.3.1 Overview and Analysis |
6.3.2 Botswana Lipsticks Market Revenues & Volume, By Under 20, 2022-2032F |
6.3.3 Botswana Lipsticks Market Revenues & Volume, By 20 - 30, 2022-2032F |
6.3.4 Botswana Lipsticks Market Revenues & Volume, By 31 - 50, 2022-2032F |
6.3.5 Botswana Lipsticks Market Revenues & Volume, By Over 50, 2022-2032F |
6.4 Botswana Lipsticks Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Botswana Lipsticks Market Revenues & Volume, By Offline, 2022-2032F |
6.4.3 Botswana Lipsticks Market Revenues & Volume, By Online, 2022-2032F |
7 Botswana Lipsticks Market Import-Export Trade Statistics |
7.1 Botswana Lipsticks Market Export to Major Countries |
7.2 Botswana Lipsticks Market Imports from Major Countries |
8 Botswana Lipsticks Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to lipstick trends and product reviews. |
8.2 Number of new product launches and innovations in the lipstick market in Botswana. |
8.3 Percentage of sales from natural and organic lipstick products in the market. |
9 Botswana Lipsticks Market - Opportunity Assessment |
9.1 Botswana Lipsticks Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Botswana Lipsticks Market Opportunity Assessment, By Applicator, 2022 & 2032F |
9.3 Botswana Lipsticks Market Opportunity Assessment, By Age, 2022 & 2032F |
9.4 Botswana Lipsticks Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Botswana Lipsticks Market - Competitive Landscape |
10.1 Botswana Lipsticks Market Revenue Share, By Companies, 2025 |
10.2 Botswana Lipsticks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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