| Product Code: ETC12546760 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Botswana liquid lipstick market experienced a decline in imports during 2020-2024, with a Compound Annual Growth Rate (CAGR) of -8.13%. The year-on-year growth rate for 2023-2024 was zero, contributing to the overall decrease in imports during the period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana Liquid Lipstick Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana Liquid Lipstick Market Revenues & Volume, 2022 & 2032F |
3.3 Botswana Liquid Lipstick Market - Industry Life Cycle |
3.4 Botswana Liquid Lipstick Market - Porter's Five Forces |
3.5 Botswana Liquid Lipstick Market Revenues & Volume Share, By Technology Type, 2022 & 2032F |
3.6 Botswana Liquid Lipstick Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.7 Botswana Liquid Lipstick Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.8 Botswana Liquid Lipstick Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
4 Botswana Liquid Lipstick Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing beauty consciousness among consumers in Botswana |
4.2.2 Growing disposable income leading to higher spending on cosmetics |
4.2.3 Rising trend of social media influencing beauty and makeup choices |
4.3 Market Restraints |
4.3.1 Limited availability of premium liquid lipstick brands in the market |
4.3.2 High import duties and taxes on cosmetics affecting pricing |
4.3.3 Cultural preferences for traditional makeup products over liquid lipsticks |
5 Botswana Liquid Lipstick Market Trends |
6 Botswana Liquid Lipstick Market, By Types |
6.1 Botswana Liquid Lipstick Market, By Technology Type |
6.1.1 Overview and Analysis |
6.1.2 Botswana Liquid Lipstick Market Revenues & Volume, By Technology Type, 2022 - 2032F |
6.1.3 Botswana Liquid Lipstick Market Revenues & Volume, By Matte Finish, 2022 - 2032F |
6.1.4 Botswana Liquid Lipstick Market Revenues & Volume, By Glossy Finish, 2022 - 2032F |
6.1.5 Botswana Liquid Lipstick Market Revenues & Volume, By Satin Finish, 2022 - 2032F |
6.1.6 Botswana Liquid Lipstick Market Revenues & Volume, By Metallic Finish, 2022 - 2032F |
6.2 Botswana Liquid Lipstick Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Botswana Liquid Lipstick Market Revenues & Volume, By Daily Wear, 2022 - 2032F |
6.2.3 Botswana Liquid Lipstick Market Revenues & Volume, By Special Occasions, 2022 - 2032F |
6.2.4 Botswana Liquid Lipstick Market Revenues & Volume, By Professional Settings, 2022 - 2032F |
6.2.5 Botswana Liquid Lipstick Market Revenues & Volume, By Fashion Events, 2022 - 2032F |
6.3 Botswana Liquid Lipstick Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Botswana Liquid Lipstick Market Revenues & Volume, By Young Adults, 2022 - 2032F |
6.3.3 Botswana Liquid Lipstick Market Revenues & Volume, By Makeup Enthusiasts, 2022 - 2032F |
6.3.4 Botswana Liquid Lipstick Market Revenues & Volume, By Professionals, 2022 - 2032F |
6.3.5 Botswana Liquid Lipstick Market Revenues & Volume, By Trendsetters, 2022 - 2032F |
6.4 Botswana Liquid Lipstick Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Botswana Liquid Lipstick Market Revenues & Volume, By Long-lasting Liquid Lipstick, 2022 - 2032F |
6.4.3 Botswana Liquid Lipstick Market Revenues & Volume, By Moisturizing Liquid Lipstick, 2022 - 2032F |
6.4.4 Botswana Liquid Lipstick Market Revenues & Volume, By Transfer-proof Liquid Lipstick, 2022 - 2032F |
6.4.5 Botswana Liquid Lipstick Market Revenues & Volume, By High-pigment Liquid Lipstick, 2022 - 2032F |
7 Botswana Liquid Lipstick Market Import-Export Trade Statistics |
7.1 Botswana Liquid Lipstick Market Export to Major Countries |
7.2 Botswana Liquid Lipstick Market Imports from Major Countries |
8 Botswana Liquid Lipstick Market Key Performance Indicators |
8.1 Number of beauty influencers endorsing liquid lipstick products in Botswana |
8.2 Growth in the number of beauty stores stocking liquid lipstick brands |
8.3 Consumer engagement on social media platforms for liquid lipstick promotions |
8.4 Percentage increase in online searches for liquid lipstick products in Botswana |
8.5 Customer satisfaction and repeat purchase rate for liquid lipstick brands in the market |
9 Botswana Liquid Lipstick Market - Opportunity Assessment |
9.1 Botswana Liquid Lipstick Market Opportunity Assessment, By Technology Type, 2022 & 2032F |
9.2 Botswana Liquid Lipstick Market Opportunity Assessment, By Application, 2022 & 2032F |
9.3 Botswana Liquid Lipstick Market Opportunity Assessment, By End User, 2022 & 2032F |
9.4 Botswana Liquid Lipstick Market Opportunity Assessment, By Product Type, 2022 & 2032F |
10 Botswana Liquid Lipstick Market - Competitive Landscape |
10.1 Botswana Liquid Lipstick Market Revenue Share, By Companies, 2025 |
10.2 Botswana Liquid Lipstick Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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