| Product Code: ETC177981 | Publication Date: Jan 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The import shipments of yerba mate to Brazil in 2024 show an interesting trend with a notable increase in concentration among the top exporting countries. Vietnam, China, USA, Brazil, and Austria emerged as key players in this market. The Herfindahl-Hirschman Index (HHI) indicated a significant rise in concentration levels from 2023 to 2024, pointing towards a more focused market landscape. Despite a high Compound Annual Growth Rate (CAGR) of 21.13% from 2020 to 2024, the negative growth rate of -22.81% in 2024 suggests a recent decline in the import shipments, signaling potential shifts in consumer preferences or market dynamics.

Yerba mate, a traditional South American drink known for its stimulating properties, is gaining traction in Brazil and beyond. As consumers seek natural energy alternatives to coffee and traditional caffeinated beverages, the yerba mate market is expected to experience notable growth.
Yerba mate remains a staple beverage in Brazil, deeply ingrained in cultural traditions and daily rituals. The market`s growth is sustained by a combination of factors, including increasing consumer interest in natural energy boosters, the proliferation of yerba mate-based products beyond traditional tea formats, and strategic marketing initiatives promoting its health benefits and versatility.
The Brazil yerba mate market confronts sustainability issues as it progresses from 2025 to 2031. One critical challenge is the preservation of yerba mate forests, which face threats from deforestation and agricultural expansion. Balancing the growing global demand for yerba mate with conservation efforts presents a delicate dilemma for stakeholders in the market. Additionally, ensuring fair trade practices and supporting local communities involved in yerba mate cultivation are essential for long-term sustainability and ethical sourcing.
In recognition of yerba mate`s cultural significance and economic potential, the Brazil government has formulated policies to strengthen the competitiveness and sustainability of the yerba mate market. These policies encompass initiatives to enhance production efficiency, promote value addition through processing and branding, and expand market access through trade agreements and promotional campaigns.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brazil Yerba Mate Market Overview |
3.1 Brazil Country Macro Economic Indicators |
3.2 Brazil Yerba Mate Market Revenues & Volume, 2021 & 2031F |
3.3 Brazil Yerba Mate Market - Industry Life Cycle |
3.4 Brazil Yerba Mate Market - Porter's Five Forces |
3.5 Brazil Yerba Mate Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Brazil Yerba Mate Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Brazil Yerba Mate Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brazil Yerba Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of yerba mate |
4.2.2 Growing demand for natural and organic products |
4.2.3 Rising popularity of traditional South American beverages in global markets |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices affecting production costs |
4.3.2 Competition from other herbal and health-focused beverages |
4.3.3 Regulatory challenges related to product labeling and marketing |
5 Brazil Yerba Mate Market Trends |
6 Brazil Yerba Mate Market, By Types |
6.1 Brazil Yerba Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Brazil Yerba Mate Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Brazil Yerba Mate Market Revenues & Volume, By Powder, 2021-2031F |
6.1.4 Brazil Yerba Mate Market Revenues & Volume, By Concentrate, 2021-2031F |
6.1.5 Brazil Yerba Mate Market Revenues & Volume, By Others, 2021-2031F |
6.2 Brazil Yerba Mate Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Brazil Yerba Mate Market Revenues & Volume, By Dietary Supplements, 2021-2031F |
6.2.3 Brazil Yerba Mate Market Revenues & Volume, By Functional Foods, 2021-2031F |
6.2.4 Brazil Yerba Mate Market Revenues & Volume, By Food & Beverage, 2021-2031F |
6.2.5 Brazil Yerba Mate Market Revenues & Volume, By Cosmetics & Personal Care, 2021-2031F |
6.3 Brazil Yerba Mate Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Brazil Yerba Mate Market Revenues & Volume, By Retails Stores, 2021-2031F |
6.3.3 Brazil Yerba Mate Market Revenues & Volume, By Hyper Market, 2021-2031F |
6.3.4 Brazil Yerba Mate Market Revenues & Volume, By Online Sites, 2021-2031F |
7 Brazil Yerba Mate Market Import-Export Trade Statistics |
7.1 Brazil Yerba Mate Market Export to Major Countries |
7.2 Brazil Yerba Mate Market Imports from Major Countries |
8 Brazil Yerba Mate Market Key Performance Indicators |
8.1 Percentage increase in online searches for yerba mate-related keywords |
8.2 Number of new product launches and innovations in the yerba mate market |
8.3 Growth in the number of yerba mate cafes and dedicated retail outlets in Brazil |
8.4 Adoption rate of sustainable and eco-friendly practices in the yerba mate production industry |
9 Brazil Yerba Mate Market - Opportunity Assessment |
9.1 Brazil Yerba Mate Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Brazil Yerba Mate Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Brazil Yerba Mate Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brazil Yerba Mate Market - Competitive Landscape |
10.1 Brazil Yerba Mate Market Revenue Share, By Companies, 2024 |
10.2 Brazil Yerba Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |