| Product Code: ETC5258032 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Brunei cleansing lotion import market in 2024 continued to be dominated by top exporting countries such as Malaysia, Indonesia, China, Singapore, and Poland. Despite a high concentration level indicated by the high Herfindahl-Hirschman Index (HHI), the market experienced a significant decline in both the compound annual growth rate (CAGR) from 2020 to 2024 at -23.27% and the growth rate from 2023 to 2024 at -33.8%. This indicates a challenging environment for cleansing lotion imports in Brunei, potentially influenced by changing consumer preferences or market dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Cleansing Lotion Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Cleansing Lotion Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Cleansing Lotion Market - Industry Life Cycle |
3.4 Brunei Cleansing Lotion Market - Porter's Five Forces |
3.5 Brunei Cleansing Lotion Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Cleansing Lotion Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Brunei Cleansing Lotion Market Revenues & Volume Share, By Skin Type, 2021 & 2031F |
3.8 Brunei Cleansing Lotion Market Revenues & Volume Share, By End-users, 2021 & 2031F |
3.9 Brunei Cleansing Lotion Market Revenues & Volume Share, By End-use, 2021 & 2031F |
3.10 Brunei Cleansing Lotion Market Revenues & Volume Share, By Price, 2021 & 2031F |
3.11 Brunei Cleansing Lotion Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Cleansing Lotion Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about skincare and personal hygiene |
4.2.2 Growing demand for natural and organic skincare products |
4.2.3 Rising disposable income and changing lifestyle leading to higher spending on personal care products |
4.3 Market Restraints |
4.3.1 Intense competition from established brands and new entrants in the market |
4.3.2 Regulatory challenges related to product quality and safety standards |
5 Brunei Cleansing Lotion Market Trends |
6 Brunei Cleansing Lotion Market Segmentations |
6.1 Brunei Cleansing Lotion Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Cleansing Lotion Market Revenues & Volume, By Face Cleansing Lotion, 2021-2031F |
6.1.3 Brunei Cleansing Lotion Market Revenues & Volume, By Body Cleansing Lotion, 2021-2031F |
6.2 Brunei Cleansing Lotion Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Brunei Cleansing Lotion Market Revenues & Volume, By Organic, 2021-2031F |
6.2.3 Brunei Cleansing Lotion Market Revenues & Volume, By Non-organic, 2021-2031F |
6.3 Brunei Cleansing Lotion Market, By Skin Type |
6.3.1 Overview and Analysis |
6.3.2 Brunei Cleansing Lotion Market Revenues & Volume, By Dry Skin, 2021-2031F |
6.3.3 Brunei Cleansing Lotion Market Revenues & Volume, By Oily Skin, 2021-2031F |
6.3.4 Brunei Cleansing Lotion Market Revenues & Volume, By Sensitive Skin, 2021-2031F |
6.3.5 Brunei Cleansing Lotion Market Revenues & Volume, By Normal Skin, 2021-2031F |
6.3.6 Brunei Cleansing Lotion Market Revenues & Volume, By Others, 2021-2031F |
6.4 Brunei Cleansing Lotion Market, By End-users |
6.4.1 Overview and Analysis |
6.4.2 Brunei Cleansing Lotion Market Revenues & Volume, By Women, 2021-2031F |
6.4.3 Brunei Cleansing Lotion Market Revenues & Volume, By Men, 2021-2031F |
6.4.4 Brunei Cleansing Lotion Market Revenues & Volume, By Unisex, 2021-2031F |
6.5 Brunei Cleansing Lotion Market, By End-use |
6.5.1 Overview and Analysis |
6.5.2 Brunei Cleansing Lotion Market Revenues & Volume, By Personal Use, 2021-2031F |
6.5.3 Brunei Cleansing Lotion Market Revenues & Volume, By Commercial, 2021-2031F |
6.6 Brunei Cleansing Lotion Market, By Price |
6.6.1 Overview and Analysis |
6.6.2 Brunei Cleansing Lotion Market Revenues & Volume, By Low, 2021-2031F |
6.6.3 Brunei Cleansing Lotion Market Revenues & Volume, By Medium, 2021-2031F |
6.6.4 Brunei Cleansing Lotion Market Revenues & Volume, By High, 2021-2031F |
6.7 Brunei Cleansing Lotion Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 Brunei Cleansing Lotion Market Revenues & Volume, By Online, 2021-2031F |
6.7.3 Brunei Cleansing Lotion Market Revenues & Volume, By Offline, 2021-2031F |
7 Brunei Cleansing Lotion Market Import-Export Trade Statistics |
7.1 Brunei Cleansing Lotion Market Export to Major Countries |
7.2 Brunei Cleansing Lotion Market Imports from Major Countries |
8 Brunei Cleansing Lotion Market Key Performance Indicators |
8.1 Consumer satisfaction rate with the effectiveness of cleansing lotions |
8.2 Number of new product launches and innovations in the market |
8.3 Percentage of market share held by natural and organic cleansing lotions |
8.4 Growth in the number of distribution channels offering cleansing lotions in Brunei |
9 Brunei Cleansing Lotion Market - Opportunity Assessment |
9.1 Brunei Cleansing Lotion Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Cleansing Lotion Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Brunei Cleansing Lotion Market Opportunity Assessment, By Skin Type, 2021 & 2031F |
9.4 Brunei Cleansing Lotion Market Opportunity Assessment, By End-users, 2021 & 2031F |
9.5 Brunei Cleansing Lotion Market Opportunity Assessment, By End-use, 2021 & 2031F |
9.6 Brunei Cleansing Lotion Market Opportunity Assessment, By Price, 2021 & 2031F |
9.7 Brunei Cleansing Lotion Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Cleansing Lotion Market - Competitive Landscape |
10.1 Brunei Cleansing Lotion Market Revenue Share, By Companies, 2024 |
10.2 Brunei Cleansing Lotion Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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