| Product Code: ETC6524016 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Brunei continued to rely on major exporters such as China, Australia, Malaysia, Singapore, and South Korea for its connected TV imports. Despite the high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a significant decline with a compound annual growth rate (CAGR) of -21.73% from 2020 to 2024. The sharp drop in growth rate from 2023 to 2024 at -78.07% reflects challenges faced by the market. This data suggests a challenging landscape for connected TV import shipments in Brunei, highlighting the need for strategic adjustments and market diversification.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Connected TV Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Connected TV Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Connected TV Market - Industry Life Cycle |
3.4 Brunei Connected TV Market - Porter's Five Forces |
3.5 Brunei Connected TV Market Revenues & Volume Share, By Screen Size, 2021 & 2031F |
4 Brunei Connected TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for streaming services and online content consumption in Brunei |
4.2.2 Technological advancements in smart TV technology and connectivity |
4.2.3 Growing disposable income and willingness to invest in premium entertainment options |
4.3 Market Restraints |
4.3.1 Limited internet infrastructure and connectivity issues in certain regions of Brunei |
4.3.2 High initial cost and ongoing expenses associated with purchasing and maintaining connected TVs |
4.3.3 Limited availability of localized content and apps tailored to the Bruneian market |
5 Brunei Connected TV Market Trends |
6 Brunei Connected TV Market, By Types |
6.1 Brunei Connected TV Market, By Screen Size |
6.1.1 Overview and Analysis |
6.1.2 Brunei Connected TV Market Revenues & Volume, By Screen Size, 2021- 2031F |
6.1.3 Brunei Connected TV Market Revenues & Volume, By Less than 30 inches, 2021- 2031F |
6.1.4 Brunei Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2021- 2031F |
6.1.5 Brunei Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2021- 2031F |
6.1.6 Brunei Connected TV Market Revenues & Volume, By Above 70 inches, 2021- 2031F |
7 Brunei Connected TV Market Import-Export Trade Statistics |
7.1 Brunei Connected TV Market Export to Major Countries |
7.2 Brunei Connected TV Market Imports from Major Countries |
8 Brunei Connected TV Market Key Performance Indicators |
8.1 Average time spent on connected TV platforms per user in Brunei |
8.2 Percentage increase in the number of households adopting connected TV technology |
8.3 Growth in the variety and quality of online content available on connected TV platforms in Brunei |
9 Brunei Connected TV Market - Opportunity Assessment |
9.1 Brunei Connected TV Market Opportunity Assessment, By Screen Size, 2021 & 2031F |
10 Brunei Connected TV Market - Competitive Landscape |
10.1 Brunei Connected TV Market Revenue Share, By Companies, 2024 |
10.2 Brunei Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |