| Product Code: ETC6524016 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Brunei continued to rely on major exporters such as China, Australia, Malaysia, Singapore, and South Korea for its connected TV imports. Despite the high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a significant decline with a compound annual growth rate (CAGR) of -21.73% from 2020 to 2024. The sharp drop in growth rate from 2023 to 2024 at -78.07% reflects challenges faced by the market. This data suggests a challenging landscape for connected TV import shipments in Brunei, highlighting the need for strategic adjustments and market diversification.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Connected TV Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Connected TV Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Connected TV Market - Industry Life Cycle |
3.4 Brunei Connected TV Market - Porter's Five Forces |
3.5 Brunei Connected TV Market Revenues & Volume Share, By Screen Size, 2021 & 2031F |
4 Brunei Connected TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for streaming services and online content consumption in Brunei |
4.2.2 Technological advancements in smart TV technology and connectivity |
4.2.3 Growing disposable income and willingness to invest in premium entertainment options |
4.3 Market Restraints |
4.3.1 Limited internet infrastructure and connectivity issues in certain regions of Brunei |
4.3.2 High initial cost and ongoing expenses associated with purchasing and maintaining connected TVs |
4.3.3 Limited availability of localized content and apps tailored to the Bruneian market |
5 Brunei Connected TV Market Trends |
6 Brunei Connected TV Market, By Types |
6.1 Brunei Connected TV Market, By Screen Size |
6.1.1 Overview and Analysis |
6.1.2 Brunei Connected TV Market Revenues & Volume, By Screen Size, 2021- 2031F |
6.1.3 Brunei Connected TV Market Revenues & Volume, By Less than 30 inches, 2021- 2031F |
6.1.4 Brunei Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2021- 2031F |
6.1.5 Brunei Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2021- 2031F |
6.1.6 Brunei Connected TV Market Revenues & Volume, By Above 70 inches, 2021- 2031F |
7 Brunei Connected TV Market Import-Export Trade Statistics |
7.1 Brunei Connected TV Market Export to Major Countries |
7.2 Brunei Connected TV Market Imports from Major Countries |
8 Brunei Connected TV Market Key Performance Indicators |
8.1 Average time spent on connected TV platforms per user in Brunei |
8.2 Percentage increase in the number of households adopting connected TV technology |
8.3 Growth in the variety and quality of online content available on connected TV platforms in Brunei |
9 Brunei Connected TV Market - Opportunity Assessment |
9.1 Brunei Connected TV Market Opportunity Assessment, By Screen Size, 2021 & 2031F |
10 Brunei Connected TV Market - Competitive Landscape |
10.1 Brunei Connected TV Market Revenue Share, By Companies, 2024 |
10.2 Brunei Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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