| Product Code: ETC6524566 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a decline in the cupcake import market in Brunei with a negative CAGR of -7.53% from 2020-2024 and a significant drop in growth rate by -12.75% from 2023-2024, the top exporting countries to Brunei remain consistent. Malaysia, Indonesia, Singapore, China, and Thailand continue to dominate the market, indicating a high level of concentration with a very high Herfindahl-Hirschman Index (HHI) in 2024. This suggests a competitive market environment where these key players maintain their stronghold in supplying cupcakes to Brunei.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Cupcake Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Cupcake Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Cupcake Market - Industry Life Cycle |
3.4 Brunei Cupcake Market - Porter's Five Forces |
3.5 Brunei Cupcake Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Cupcake Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 Brunei Cupcake Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Cupcake Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Brunei Cupcake Market Trends |
6 Brunei Cupcake Market, By Types |
6.1 Brunei Cupcake Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Cupcake Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Brunei Cupcake Market Revenues & Volume, By Classic Cupcakes, 2021- 2031F |
6.1.4 Brunei Cupcake Market Revenues & Volume, By Specialty Cupcakes, 2021- 2031F |
6.1.5 Brunei Cupcake Market Revenues & Volume, By Vegan or Gluten-free Cupcakes, 2021- 2031F |
6.2 Brunei Cupcake Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Brunei Cupcake Market Revenues & Volume, By Chocolate, 2021- 2031F |
6.2.3 Brunei Cupcake Market Revenues & Volume, By Vanilla, 2021- 2031F |
6.2.4 Brunei Cupcake Market Revenues & Volume, By Fruit-Flavored, 2021- 2031F |
6.2.5 Brunei Cupcake Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Brunei Cupcake Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Brunei Cupcake Market Revenues & Volume, By Bakery and Confectionery Stores, 2021- 2031F |
6.3.3 Brunei Cupcake Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.3.4 Brunei Cupcake Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.3.5 Brunei Cupcake Market Revenues & Volume, By Others, 2021- 2031F |
7 Brunei Cupcake Market Import-Export Trade Statistics |
7.1 Brunei Cupcake Market Export to Major Countries |
7.2 Brunei Cupcake Market Imports from Major Countries |
8 Brunei Cupcake Market Key Performance Indicators |
9 Brunei Cupcake Market - Opportunity Assessment |
9.1 Brunei Cupcake Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Cupcake Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 Brunei Cupcake Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Cupcake Market - Competitive Landscape |
10.1 Brunei Cupcake Market Revenue Share, By Companies, 2024 |
10.2 Brunei Cupcake Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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