| Product Code: ETC6524912 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Brunei deodorants import market in 2024 continued to be dominated by Malaysia, Thailand, Indonesia, Singapore, and China. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. However, the industry experienced a significant decline with a Compound Annual Growth Rate (CAGR) of -22.33% from 2020 to 2024. Moreover, the growth rate plummeted further in 2024 with a -43.57% decrease compared to the previous year. This data suggests a challenging landscape for deodorant importers in Brunei, potentially influenced by changing consumer preferences or economic factors.


1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Deodorants Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Deodorants Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Deodorants Market - Industry Life Cycle |
3.4 Brunei Deodorants Market - Porter's Five Forces |
3.5 Brunei Deodorants Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Deodorants Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming practices in Brunei |
4.2.2 Growing disposable income levels leading to higher spending on personal care products |
4.2.3 Introduction of innovative and specialized deodorant products in the market |
4.3 Market Restraints |
4.3.1 Seasonal variations affecting demand for deodorants in Brunei |
4.3.2 Competition from alternative personal care products such as body sprays or natural deodorants |
4.3.3 Price sensitivity among consumers in Brunei impacting purchasing decisions |
5 Brunei Deodorants Market Trends |
6 Brunei Deodorants Market, By Types |
6.1 Brunei Deodorants Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Deodorants Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Brunei Deodorants Market Revenues & Volume, By Sprays, 2021- 2031F |
6.1.4 Brunei Deodorants Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.5 Brunei Deodorants Market Revenues & Volume, By Sticks, 2021- 2031F |
6.1.6 Brunei Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Brunei Deodorants Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Brunei Deodorants Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.3 Brunei Deodorants Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Brunei Deodorants Market Revenues & Volume, By Pharmacies/Drugstore, 2021- 2031F |
6.2.5 Brunei Deodorants Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.6 Brunei Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
7 Brunei Deodorants Market Import-Export Trade Statistics |
7.1 Brunei Deodorants Market Export to Major Countries |
7.2 Brunei Deodorants Market Imports from Major Countries |
8 Brunei Deodorants Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for deodorant brands |
8.2 Number of new product launches and innovations in the Brunei deodorants market |
8.3 Customer satisfaction levels and feedback on deodorant products |
8.4 Retail distribution expansion and penetration in various regions of Brunei |
8.5 Adoption rate of eco-friendly or sustainable deodorant options in the market |
9 Brunei Deodorants Market - Opportunity Assessment |
9.1 Brunei Deodorants Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Deodorants Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Deodorants Market - Competitive Landscape |
10.1 Brunei Deodorants Market Revenue Share, By Companies, 2024 |
10.2 Brunei Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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