| Product Code: ETC5687603 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Brunei eye makeup import market saw a significant shift in 2024 with Malaysia, China, South Korea, Indonesia, and Germany emerging as top exporting countries. The market concentration, as measured by the HHI, surged from moderate to very high in just a year. The negative CAGR of -27.85 over the period 2020-24 indicates a declining trend, which accelerated with a growth rate plummeting to -78.77 in 2024. This dynamic landscape suggests intense competition and changing consumer preferences, prompting importers to adapt to evolving market conditions for sustained success.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Eye Makeup Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Eye Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Eye Makeup Market - Industry Life Cycle |
3.4 Brunei Eye Makeup Market - Porter's Five Forces |
3.5 Brunei Eye Makeup Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Eye Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Eye Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Brunei leading to higher spending on beauty and cosmetics products |
4.2.2 Growing influence of social media platforms promoting makeup trends and tutorials |
4.2.3 Rising demand for high-quality and innovative eye makeup products in the Brunei market |
4.3 Market Restraints |
4.3.1 Limited availability of specialized eye makeup brands and products in Brunei |
4.3.2 Cultural or religious factors influencing preferences for minimal or no makeup looks in certain segments of the population |
5 Brunei Eye Makeup Market Trends |
6 Brunei Eye Makeup Market Segmentations |
6.1 Brunei Eye Makeup Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Eye Makeup Market Revenues & Volume, By Mascara, 2021-2031F |
6.1.3 Brunei Eye Makeup Market Revenues & Volume, By Shadow, 2021-2031F |
6.1.4 Brunei Eye Makeup Market Revenues & Volume, By Liner, 2021-2031F |
6.1.5 Brunei Eye Makeup Market Revenues & Volume, By Pencil, 2021-2031F |
6.1.6 Brunei Eye Makeup Market Revenues & Volume, By Brow, 2021-2031F |
6.1.7 Brunei Eye Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 Brunei Eye Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Brunei Eye Makeup Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 Brunei Eye Makeup Market Revenues & Volume, By Offline, 2021-2031F |
7 Brunei Eye Makeup Market Import-Export Trade Statistics |
7.1 Brunei Eye Makeup Market Export to Major Countries |
7.2 Brunei Eye Makeup Market Imports from Major Countries |
8 Brunei Eye Makeup Market Key Performance Indicators |
8.1 Number of new eye makeup product launches in Brunei market |
8.2 Social media engagement metrics (likes, shares, comments) for eye makeup brands in Brunei |
8.3 Growth in the number of beauty influencers or makeup artists in Brunei showcasing eye makeup trends on social media |
9 Brunei Eye Makeup Market - Opportunity Assessment |
9.1 Brunei Eye Makeup Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Eye Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Eye Makeup Market - Competitive Landscape |
10.1 Brunei Eye Makeup Market Revenue Share, By Companies, 2024 |
10.2 Brunei Eye Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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