| Product Code: ETC12546761 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Brunei liquid lipstick import market in 2024 continued to showcase a high concentration of supply from top exporting countries such as Malaysia, China, South Korea, Indonesia, and Singapore. Despite a notable decline in the compound annual growth rate (CAGR) from 2020 to 2024 at -12.55%, the rapid decrease in growth rate from 2023 to 2024 at -64.57% indicates a shifting landscape in consumer preferences or market dynamics. The sustained dominance of key exporting nations reflects strong market competitiveness and demand for diverse product offerings in Brunei liquid lipstick segment.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Liquid Lipstick Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Liquid Lipstick Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Liquid Lipstick Market - Industry Life Cycle |
3.4 Brunei Liquid Lipstick Market - Porter's Five Forces |
3.5 Brunei Liquid Lipstick Market Revenues & Volume Share, By Technology Type, 2021 & 2031F |
3.6 Brunei Liquid Lipstick Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Brunei Liquid Lipstick Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Brunei Liquid Lipstick Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Brunei Liquid Lipstick Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing trend of makeup usage among young population in Brunei |
4.2.2 Growing awareness about beauty products and trends through social media and influencers |
4.2.3 Rise in disposable income leading to higher spending on cosmetics |
4.3 Market Restraints |
4.3.1 Limited availability of premium liquid lipstick brands in the Brunei market |
4.3.2 High import taxes and duties on cosmetics impacting pricing |
4.3.3 Cultural preferences for traditional beauty products over modern cosmetics |
5 Brunei Liquid Lipstick Market Trends |
6 Brunei Liquid Lipstick Market, By Types |
6.1 Brunei Liquid Lipstick Market, By Technology Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Liquid Lipstick Market Revenues & Volume, By Technology Type, 2021 - 2031F |
6.1.3 Brunei Liquid Lipstick Market Revenues & Volume, By Matte Finish, 2021 - 2031F |
6.1.4 Brunei Liquid Lipstick Market Revenues & Volume, By Glossy Finish, 2021 - 2031F |
6.1.5 Brunei Liquid Lipstick Market Revenues & Volume, By Satin Finish, 2021 - 2031F |
6.1.6 Brunei Liquid Lipstick Market Revenues & Volume, By Metallic Finish, 2021 - 2031F |
6.2 Brunei Liquid Lipstick Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Brunei Liquid Lipstick Market Revenues & Volume, By Daily Wear, 2021 - 2031F |
6.2.3 Brunei Liquid Lipstick Market Revenues & Volume, By Special Occasions, 2021 - 2031F |
6.2.4 Brunei Liquid Lipstick Market Revenues & Volume, By Professional Settings, 2021 - 2031F |
6.2.5 Brunei Liquid Lipstick Market Revenues & Volume, By Fashion Events, 2021 - 2031F |
6.3 Brunei Liquid Lipstick Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Brunei Liquid Lipstick Market Revenues & Volume, By Young Adults, 2021 - 2031F |
6.3.3 Brunei Liquid Lipstick Market Revenues & Volume, By Makeup Enthusiasts, 2021 - 2031F |
6.3.4 Brunei Liquid Lipstick Market Revenues & Volume, By Professionals, 2021 - 2031F |
6.3.5 Brunei Liquid Lipstick Market Revenues & Volume, By Trendsetters, 2021 - 2031F |
6.4 Brunei Liquid Lipstick Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Brunei Liquid Lipstick Market Revenues & Volume, By Long-lasting Liquid Lipstick, 2021 - 2031F |
6.4.3 Brunei Liquid Lipstick Market Revenues & Volume, By Moisturizing Liquid Lipstick, 2021 - 2031F |
6.4.4 Brunei Liquid Lipstick Market Revenues & Volume, By Transfer-proof Liquid Lipstick, 2021 - 2031F |
6.4.5 Brunei Liquid Lipstick Market Revenues & Volume, By High-pigment Liquid Lipstick, 2021 - 2031F |
7 Brunei Liquid Lipstick Market Import-Export Trade Statistics |
7.1 Brunei Liquid Lipstick Market Export to Major Countries |
7.2 Brunei Liquid Lipstick Market Imports from Major Countries |
8 Brunei Liquid Lipstick Market Key Performance Indicators |
8.1 Social media engagement rate for liquid lipstick brands in Brunei |
8.2 Number of beauty influencers promoting liquid lipsticks in Brunei |
8.3 Percentage of households' expenditure allocated to cosmetics in Brunei |
9 Brunei Liquid Lipstick Market - Opportunity Assessment |
9.1 Brunei Liquid Lipstick Market Opportunity Assessment, By Technology Type, 2021 & 2031F |
9.2 Brunei Liquid Lipstick Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Brunei Liquid Lipstick Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Brunei Liquid Lipstick Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Brunei Liquid Lipstick Market - Competitive Landscape |
10.1 Brunei Liquid Lipstick Market Revenue Share, By Companies, 2024 |
10.2 Brunei Liquid Lipstick Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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