| Product Code: ETC5099895 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The marker pen import market in Brunei experienced a significant increase in concentration in 2024, with top exporting countries being Singapore, Malaysia, China, South Korea, and Japan. The high Herfindahl-Hirschman Index (HHI) indicates a very high level of market concentration. Despite a negative Compound Annual Growth Rate (CAGR) of -29.46% from 2020 to 2024, the market saw a steep decline in growth rate from 2023 to 2024 at -49.9%. This suggests a challenging environment for marker pen imports in Brunei, potentially impacted by various economic factors and market dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Marker Pen Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Marker Pen Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Marker Pen Market - Industry Life Cycle |
3.4 Brunei Marker Pen Market - Porter's Five Forces |
3.5 Brunei Marker Pen Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Brunei Marker Pen Market Revenues & Volume Share, By Tip Type, 2021 & 2031F |
3.7 Brunei Marker Pen Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Brunei Marker Pen Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Marker Pen Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for stationery products in educational institutions and offices in Brunei |
4.2.2 Growing trend towards customization and personalization of stationery items, including marker pens |
4.2.3 Innovation in marker pen technology leading to the development of new features and designs |
4.3 Market Restraints |
4.3.1 Price competition among marker pen manufacturers impacting profit margins |
4.3.2 Availability of digital alternatives for writing and drawing tasks affecting marker pen sales |
4.3.3 Environmental concerns related to plastic waste generated by marker pens leading to consumer preference for sustainable alternatives |
5 Brunei Marker Pen Market Trends |
6 Brunei Marker Pen Market Segmentations |
6.1 Brunei Marker Pen Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Marker Pen Market Revenues & Volume, By Permanent Marker Pen, 2021-2031F |
6.1.3 Brunei Marker Pen Market Revenues & Volume, By Temporary Marker Pen, 2021-2031F |
6.2 Brunei Marker Pen Market, By Tip Type |
6.2.1 Overview and Analysis |
6.2.2 Brunei Marker Pen Market Revenues & Volume, By Bold, 2021-2031F |
6.2.3 Brunei Marker Pen Market Revenues & Volume, By Medium, 2021-2031F |
6.2.4 Brunei Marker Pen Market Revenues & Volume, By Fine & Extra Fine, 2021-2031F |
6.3 Brunei Marker Pen Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Brunei Marker Pen Market Revenues & Volume, By Residential, 2021-2031F |
6.3.3 Brunei Marker Pen Market Revenues & Volume, By Commercial, 2021-2031F |
6.4 Brunei Marker Pen Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Brunei Marker Pen Market Revenues & Volume, By Online, 2021-2031F |
6.4.3 Brunei Marker Pen Market Revenues & Volume, By Offline, 2021-2031F |
7 Brunei Marker Pen Market Import-Export Trade Statistics |
7.1 Brunei Marker Pen Market Export to Major Countries |
7.2 Brunei Marker Pen Market Imports from Major Countries |
8 Brunei Marker Pen Market Key Performance Indicators |
8.1 Number of new marker pen product launches in the Brunei market |
8.2 Customer satisfaction ratings for marker pen brands in Brunei |
8.3 Percentage of marker pen sales from eco-friendly or sustainable product lines |
9 Brunei Marker Pen Market - Opportunity Assessment |
9.1 Brunei Marker Pen Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Brunei Marker Pen Market Opportunity Assessment, By Tip Type, 2021 & 2031F |
9.3 Brunei Marker Pen Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Brunei Marker Pen Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Marker Pen Market - Competitive Landscape |
10.1 Brunei Marker Pen Market Revenue Share, By Companies, 2024 |
10.2 Brunei Marker Pen Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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