| Product Code: ETC12929609 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Brunei marzipan import market in 2024 continued to be dominated by key suppliers such as Malaysia, Indonesia, Singapore, China, and Thailand. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market structure. Despite a negative compound annual growth rate (CAGR) of -8.18% from 2020 to 2024, the growth rate in 2024 further declined by -15.58%. This trend suggests potential challenges and shifts in consumer preferences or market dynamics impacting the marzipan import industry in Brunei. Stakeholders should closely monitor these developments for strategic planning and decision-making.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Marzipan Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Marzipan Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Marzipan Market - Industry Life Cycle |
3.4 Brunei Marzipan Market - Porter's Five Forces |
3.5 Brunei Marzipan Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Brunei Marzipan Market Revenues & Volume Share, By Almond Content, 2021 & 2031F |
3.7 Brunei Marzipan Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Brunei Marzipan Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Marzipan Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for premium and exotic confectionery products |
4.2.2 Growing trend towards gifting personalized and artisanal food items |
4.2.3 Rising disposable income levels and changing consumer preferences towards unique and luxury food experiences |
4.3 Market Restraints |
4.3.1 Limited availability and high cost of raw materials for marzipan production |
4.3.2 Intense competition from other premium dessert options in the market |
4.3.3 Challenges in maintaining quality and consistency of marzipan products due to weather conditions and storage requirements |
5 Brunei Marzipan Market Trends |
6 Brunei Marzipan Market, By Types |
6.1 Brunei Marzipan Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Marzipan Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Brunei Marzipan Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.1.4 Brunei Marzipan Market Revenues & Volume, By Low-Sugar, 2021 - 2031F |
6.1.5 Brunei Marzipan Market Revenues & Volume, By Flavored, 2021 - 2031F |
6.2 Brunei Marzipan Market, By Almond Content |
6.2.1 Overview and Analysis |
6.2.2 Brunei Marzipan Market Revenues & Volume, By 50-70% Almonds, 2021 - 2031F |
6.2.3 Brunei Marzipan Market Revenues & Volume, By 30-50% Almonds, 2021 - 2031F |
6.2.4 Brunei Marzipan Market Revenues & Volume, By Added Chocolate, 2021 - 2031F |
6.3 Brunei Marzipan Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Brunei Marzipan Market Revenues & Volume, By Boxed, 2021 - 2031F |
6.3.3 Brunei Marzipan Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.4 Brunei Marzipan Market Revenues & Volume, By Bulk, 2021 - 2031F |
6.4 Brunei Marzipan Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Brunei Marzipan Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Brunei Marzipan Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.4 Brunei Marzipan Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Brunei Marzipan Market Import-Export Trade Statistics |
7.1 Brunei Marzipan Market Export to Major Countries |
7.2 Brunei Marzipan Market Imports from Major Countries |
8 Brunei Marzipan Market Key Performance Indicators |
8.1 Customer satisfaction score based on product quality and taste |
8.2 Number of new product innovations or flavors introduced in the market |
8.3 Percentage of repeat customers or customer retention rate |
8.4 Social media engagement metrics such as likes, shares, and comments on marzipan-related posts |
8.5 Level of brand awareness and recognition within the target market segment |
9 Brunei Marzipan Market - Opportunity Assessment |
9.1 Brunei Marzipan Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Brunei Marzipan Market Opportunity Assessment, By Almond Content, 2021 & 2031F |
9.3 Brunei Marzipan Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Brunei Marzipan Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Marzipan Market - Competitive Landscape |
10.1 Brunei Marzipan Market Revenue Share, By Companies, 2024 |
10.2 Brunei Marzipan Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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