| Product Code: ETC12654281 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Brunei import shipments of meal replacement drinks in 2024 were mainly sourced from Malaysia, Taiwan, Indonesia, Singapore, and Australia. Despite a high Herfindahl-Hirschman Index (HHI) concentration in 2023, the market concentration remained high in 2024. However, the industry experienced a significant decline with a Compound Annual Growth Rate (CAGR) of -10.6% from 2020 to 2024. The growth rate from 2023 to 2024 further decreased by -37.32%, indicating a challenging market environment for meal replacement drink imports in Brunei.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Meal Replacement Drinks Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Meal Replacement Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Meal Replacement Drinks Market - Industry Life Cycle |
3.4 Brunei Meal Replacement Drinks Market - Porter's Five Forces |
3.5 Brunei Meal Replacement Drinks Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Meal Replacement Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Brunei Meal Replacement Drinks Market Revenues & Volume Share, By Consumer Demographics, 2021 & 2031F |
3.8 Brunei Meal Replacement Drinks Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
4 Brunei Meal Replacement Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and focus on health and wellness among Bruneian consumers |
4.2.2 Busy lifestyles and rising demand for convenient on-the-go meal options |
4.2.3 Growing preference for weight management solutions and dietary supplements |
4.3 Market Restraints |
4.3.1 Limited availability and variety of meal replacement drink options in the Brunei market |
4.3.2 High pricing of premium meal replacement drink products compared to traditional food options |
5 Brunei Meal Replacement Drinks Market Trends |
6 Brunei Meal Replacement Drinks Market, By Types |
6.1 Brunei Meal Replacement Drinks Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Meal Replacement Drinks Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Brunei Meal Replacement Drinks Market Revenues & Volume, By Protein-based, 2021 - 2031F |
6.1.4 Brunei Meal Replacement Drinks Market Revenues & Volume, By Carbohydrate-based, 2021 - 2031F |
6.1.5 Brunei Meal Replacement Drinks Market Revenues & Volume, By Fat-based, 2021 - 2031F |
6.1.6 Brunei Meal Replacement Drinks Market Revenues & Volume, By Fiber-based, 2021 - 2031F |
6.2 Brunei Meal Replacement Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Brunei Meal Replacement Drinks Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.2.3 Brunei Meal Replacement Drinks Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.2.4 Brunei Meal Replacement Drinks Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.5 Brunei Meal Replacement Drinks Market Revenues & Volume, By Pharmacies, 2021 - 2031F |
6.3 Brunei Meal Replacement Drinks Market, By Consumer Demographics |
6.3.1 Overview and Analysis |
6.3.2 Brunei Meal Replacement Drinks Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.3.3 Brunei Meal Replacement Drinks Market Revenues & Volume, By Busy Professionals, 2021 - 2031F |
6.3.4 Brunei Meal Replacement Drinks Market Revenues & Volume, By Elderly, 2021 - 2031F |
6.3.5 Brunei Meal Replacement Drinks Market Revenues & Volume, By Weight Management Seekers, 2021 - 2031F |
6.4 Brunei Meal Replacement Drinks Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Brunei Meal Replacement Drinks Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4.3 Brunei Meal Replacement Drinks Market Revenues & Volume, By Cans, 2021 - 2031F |
6.4.4 Brunei Meal Replacement Drinks Market Revenues & Volume, By Tetra Packs, 2021 - 2031F |
6.4.5 Brunei Meal Replacement Drinks Market Revenues & Volume, By Sachets, 2021 - 2031F |
7 Brunei Meal Replacement Drinks Market Import-Export Trade Statistics |
7.1 Brunei Meal Replacement Drinks Market Export to Major Countries |
7.2 Brunei Meal Replacement Drinks Market Imports from Major Countries |
8 Brunei Meal Replacement Drinks Market Key Performance Indicators |
8.1 Consumer engagement with online health and wellness content related to meal replacement drinks |
8.2 Number of new product launches and flavors in the Brunei meal replacement drinks market |
8.3 Growth in partnerships between meal replacement drink brands and fitness centers or health professionals. |
9 Brunei Meal Replacement Drinks Market - Opportunity Assessment |
9.1 Brunei Meal Replacement Drinks Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Meal Replacement Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Brunei Meal Replacement Drinks Market Opportunity Assessment, By Consumer Demographics, 2021 & 2031F |
9.4 Brunei Meal Replacement Drinks Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
10 Brunei Meal Replacement Drinks Market - Competitive Landscape |
10.1 Brunei Meal Replacement Drinks Market Revenue Share, By Companies, 2024 |
10.2 Brunei Meal Replacement Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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