| Product Code: ETC12635274 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Bulgaria continued to see a steady growth in lassi import shipments, with the top exporting countries being Romania, Serbia, Germany, South Korea, and Austria. Despite the high concentration with a high Herfindahl-Hirschman Index (HHI), the industry maintained a positive compound annual growth rate (CAGR) of 4.27% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -5.94%, indicating a potential shift in Market Top 5 Importing Countries and Market Competition (HHI) Analysis dynamics. Overall, the lassi import Market Top 5 Importing Countries and Market Competition (HHI) Analysis in Bulgaria remains competitive and evolving.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bulgaria Lassi Market Overview |
3.1 Bulgaria Country Macro Economic Indicators |
3.2 Bulgaria Lassi Market Revenues & Volume, 2021 & 2031F |
3.3 Bulgaria Lassi Market - Industry Life Cycle |
3.4 Bulgaria Lassi Market - Porter's Five Forces |
3.5 Bulgaria Lassi Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Bulgaria Lassi Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 Bulgaria Lassi Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Bulgaria Lassi Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Bulgaria Lassi Market Revenues & Volume Share, By Consumer Age Group, 2021 & 2031F |
4 Bulgaria Lassi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a demand for healthier beverage options. |
4.2.2 Growing popularity of dairy-based products due to their nutritional benefits. |
4.2.3 Rising disposable incomes and changing lifestyles promoting the consumption of convenient and ready-to-drink beverages. |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations impacting the availability and production of key ingredients. |
4.3.2 Price volatility of raw materials such as milk and fruits affecting production costs. |
4.3.3 Intense competition from other beverages like soft drinks and juices in the beverage market. |
5 Bulgaria Lassi Market Trends |
6 Bulgaria Lassi Market, By Types |
6.1 Bulgaria Lassi Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Bulgaria Lassi Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Bulgaria Lassi Market Revenues & Volume, By Sweet Lassi, 2021 - 2031F |
6.1.4 Bulgaria Lassi Market Revenues & Volume, By Salted Lassi, 2021 - 2031F |
6.1.5 Bulgaria Lassi Market Revenues & Volume, By Fruit-Flavored Lassi, 2021 - 2031F |
6.1.6 Bulgaria Lassi Market Revenues & Volume, By Spiced Lassi, 2021 - 2031F |
6.1.7 Bulgaria Lassi Market Revenues & Volume, By Probiotic Lassi, 2021 - 2031F |
6.2 Bulgaria Lassi Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Bulgaria Lassi Market Revenues & Volume, By Mango, 2021 - 2031F |
6.2.3 Bulgaria Lassi Market Revenues & Volume, By Strawberry, 2021 - 2031F |
6.2.4 Bulgaria Lassi Market Revenues & Volume, By Rose, 2021 - 2031F |
6.2.5 Bulgaria Lassi Market Revenues & Volume, By Cardamom, 2021 - 2031F |
6.2.6 Bulgaria Lassi Market Revenues & Volume, By Saffron, 2021 - 2031F |
6.3 Bulgaria Lassi Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Bulgaria Lassi Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 Bulgaria Lassi Market Revenues & Volume, By Cartons, 2021 - 2031F |
6.3.4 Bulgaria Lassi Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.5 Bulgaria Lassi Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.6 Bulgaria Lassi Market Revenues & Volume, By Glass Jars, 2021 - 2031F |
6.4 Bulgaria Lassi Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Bulgaria Lassi Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Bulgaria Lassi Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.4 Bulgaria Lassi Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.5 Bulgaria Lassi Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.6 Bulgaria Lassi Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
6.5 Bulgaria Lassi Market, By Consumer Age Group |
6.5.1 Overview and Analysis |
6.5.2 Bulgaria Lassi Market Revenues & Volume, By Children, 2021 - 2031F |
6.5.3 Bulgaria Lassi Market Revenues & Volume, By Adults, 2021 - 2031F |
6.5.4 Bulgaria Lassi Market Revenues & Volume, By Seniors, 2021 - 2031F |
6.5.5 Bulgaria Lassi Market Revenues & Volume, By All Ages, 2021 - 2031F |
6.5.6 Bulgaria Lassi Market Revenues & Volume, By Teenagers, 2021 - 2031F |
7 Bulgaria Lassi Market Import-Export Trade Statistics |
7.1 Bulgaria Lassi Market Export to Major Countries |
7.2 Bulgaria Lassi Market Imports from Major Countries |
8 Bulgaria Lassi Market Key Performance Indicators |
8.1 Consumer awareness and perception of the health benefits of lassi. |
8.2 Market penetration in urban and rural areas. |
8.3 Customer satisfaction and repeat purchase rate. |
8.4 Innovation and introduction of new flavors or variants. |
8.5 Distribution network expansion and availability in key retail outlets. |
9 Bulgaria Lassi Market - Opportunity Assessment |
9.1 Bulgaria Lassi Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Bulgaria Lassi Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 Bulgaria Lassi Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Bulgaria Lassi Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Bulgaria Lassi Market Opportunity Assessment, By Consumer Age Group, 2021 & 2031F |
10 Bulgaria Lassi Market - Competitive Landscape |
10.1 Bulgaria Lassi Market Revenue Share, By Companies, 2024 |
10.2 Bulgaria Lassi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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