| Product Code: ETC6554205 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Bulgaria saw a significant influx of nutritional supplements imports, with top exporters being Germany, Italy, Metropolitan France, Portugal, and Romania. The Market Top 5 Importing Countries and Market Competition (HHI) Analysis concentration, as indicated by the HHI, remained notably high, emphasizing the dominance of key players. The compound annual growth rate (CAGR) from 2020 to 2024 stood at an impressive 16.03%, with a remarkable growth spurt of 44.77% from 2023 to 2024, showcasing a thriving Market Top 5 Importing Countries and Market Competition (HHI) Analysis and strong consumer demand for nutritional supplements in Bulgaria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bulgaria Nutritional Supplements Market Overview |
3.1 Bulgaria Country Macro Economic Indicators |
3.2 Bulgaria Nutritional Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Bulgaria Nutritional Supplements Market - Industry Life Cycle |
3.4 Bulgaria Nutritional Supplements Market - Porter's Five Forces |
3.5 Bulgaria Nutritional Supplements Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Bulgaria Nutritional Supplements Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.7 Bulgaria Nutritional Supplements Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.8 Bulgaria Nutritional Supplements Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Bulgaria Nutritional Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness among consumers in Bulgaria |
4.2.2 Growing adoption of a healthy lifestyle and fitness trends |
4.2.3 Rising disposable income leading to higher spending on wellness products |
4.3 Market Restraints |
4.3.1 Stringent regulations and compliance requirements in the supplements industry |
4.3.2 Limited availability of premium quality raw materials for manufacturing supplements |
5 Bulgaria Nutritional Supplements Market Trends |
6 Bulgaria Nutritional Supplements Market, By Types |
6.1 Bulgaria Nutritional Supplements Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Bulgaria Nutritional Supplements Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Bulgaria Nutritional Supplements Market Revenues & Volume, By Sports Nutrition, 2021- 2031F |
6.1.4 Bulgaria Nutritional Supplements Market Revenues & Volume, By Fat Burners, 2021- 2031F |
6.1.5 Bulgaria Nutritional Supplements Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.2 Bulgaria Nutritional Supplements Market, By Consumer Group |
6.2.1 Overview and Analysis |
6.2.2 Bulgaria Nutritional Supplements Market Revenues & Volume, By Children, 2021- 2031F |
6.2.3 Bulgaria Nutritional Supplements Market Revenues & Volume, By Adults, 2021- 2031F |
6.3 Bulgaria Nutritional Supplements Market, By Formulation |
6.3.1 Overview and Analysis |
6.3.2 Bulgaria Nutritional Supplements Market Revenues & Volume, By Tablets, 2021- 2031F |
6.3.3 Bulgaria Nutritional Supplements Market Revenues & Volume, By Capsules, 2021- 2031F |
6.3.4 Bulgaria Nutritional Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.3.5 Bulgaria Nutritional Supplements Market Revenues & Volume, By Softgels, 2021- 2031F |
6.3.6 Bulgaria Nutritional Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.3.7 Bulgaria Nutritional Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Bulgaria Nutritional Supplements Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Bulgaria Nutritional Supplements Market Revenues & Volume, By Brick & Mortar, 2021- 2031F |
6.4.3 Bulgaria Nutritional Supplements Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 Bulgaria Nutritional Supplements Market Import-Export Trade Statistics |
7.1 Bulgaria Nutritional Supplements Market Export to Major Countries |
7.2 Bulgaria Nutritional Supplements Market Imports from Major Countries |
8 Bulgaria Nutritional Supplements Market Key Performance Indicators |
8.1 Number of new product launches in the nutritional supplements market |
8.2 Growth in the number of health and wellness stores in Bulgaria |
8.3 Increase in online sales of nutritional supplements in the country |
9 Bulgaria Nutritional Supplements Market - Opportunity Assessment |
9.1 Bulgaria Nutritional Supplements Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Bulgaria Nutritional Supplements Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.3 Bulgaria Nutritional Supplements Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.4 Bulgaria Nutritional Supplements Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Bulgaria Nutritional Supplements Market - Competitive Landscape |
10.1 Bulgaria Nutritional Supplements Market Revenue Share, By Companies, 2024 |
10.2 Bulgaria Nutritional Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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