| Product Code: ETC10781322 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The personalized testing supplements import Market Top 5 Importing Countries and Market Competition (HHI) Analysis in Bulgaria witnessed a significant increase in diversity with top exporting countries like Germany, Netherlands, Switzerland, Ireland, and Metropolitan France leading the way in 2024. The Market Top 5 Importing Countries and Market Competition (HHI) Analysis concentration, as measured by the Herfindahl-Hirschman Index (HHI), decreased from low to very low levels between 2023 and 2024, indicating a more competitive landscape. The compound annual growth rate (CAGR) from 2020 to 2024 stood at a healthy 9.4%, with a notable growth rate of 5.48% from 2023 to 2024, reflecting a promising outlook for the industry in Bulgaria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bulgaria Personalized Testing Supplements Market Overview |
3.1 Bulgaria Country Macro Economic Indicators |
3.2 Bulgaria Personalized Testing Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Bulgaria Personalized Testing Supplements Market - Industry Life Cycle |
3.4 Bulgaria Personalized Testing Supplements Market - Porter's Five Forces |
3.5 Bulgaria Personalized Testing Supplements Market Revenues & Volume Share, By Testing Type, 2021 & 2031F |
3.6 Bulgaria Personalized Testing Supplements Market Revenues & Volume Share, By Consumer Type, 2021 & 2031F |
3.7 Bulgaria Personalized Testing Supplements Market Revenues & Volume Share, By Customization Criteria, 2021 & 2031F |
3.8 Bulgaria Personalized Testing Supplements Market Revenues & Volume Share, By Supplement Form, 2021 & 2031F |
3.9 Bulgaria Personalized Testing Supplements Market Revenues & Volume Share, By Delivery Model, 2021 & 2031F |
4 Bulgaria Personalized Testing Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personalized health and wellness |
4.2.2 Growing demand for tailored nutrition solutions |
4.2.3 Rising disposable income leading to willingness to invest in health and wellness products |
4.3 Market Restraints |
4.3.1 Regulatory challenges in the supplement industry |
4.3.2 Lack of standardized guidelines for personalized testing supplements |
4.3.3 Limited availability of skilled professionals for conducting personalized testing |
5 Bulgaria Personalized Testing Supplements Market Trends |
6 Bulgaria Personalized Testing Supplements Market, By Types |
6.1 Bulgaria Personalized Testing Supplements Market, By Testing Type |
6.1.1 Overview and Analysis |
6.1.2 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Testing Type, 2021 - 2031F |
6.1.3 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By DNA Testing, 2021 - 2031F |
6.1.4 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Microbiome Testing, 2021 - 2031F |
6.1.5 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Blood Biomarker Testing, 2021 - 2031F |
6.1.6 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Hair Analysis Testing, 2021 - 2031F |
6.1.7 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Metabolic Testing, 2021 - 2031F |
6.2 Bulgaria Personalized Testing Supplements Market, By Consumer Type |
6.2.1 Overview and Analysis |
6.2.2 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.2.3 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Seniors, 2021 - 2031F |
6.2.4 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Women, 2021 - 2031F |
6.2.5 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Men, 2021 - 2031F |
6.2.6 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By General Consumers, 2021 - 2031F |
6.3 Bulgaria Personalized Testing Supplements Market, By Customization Criteria |
6.3.1 Overview and Analysis |
6.3.2 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Genetic Markers, 2021 - 2031F |
6.3.3 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Gut Health, 2021 - 2031F |
6.3.4 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Vitamin Deficiency, 2021 - 2031F |
6.3.5 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Hair & Skin Health, 2021 - 2031F |
6.3.6 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Lifestyle Assessment, 2021 - 2031F |
6.4 Bulgaria Personalized Testing Supplements Market, By Supplement Form |
6.4.1 Overview and Analysis |
6.4.2 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Powder, 2021 - 2031F |
6.4.3 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Capsules, 2021 - 2031F |
6.4.4 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Gummies, 2021 - 2031F |
6.4.5 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Tablets, 2021 - 2031F |
6.4.6 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Liquid, 2021 - 2031F |
6.5 Bulgaria Personalized Testing Supplements Market, By Delivery Model |
6.5.1 Overview and Analysis |
6.5.2 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Direct-to-Consumer, 2021 - 2031F |
6.5.3 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Subscription-Based, 2021 - 2031F |
6.5.4 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.5 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Pharmacy Sales, 2021 - 2031F |
6.5.6 Bulgaria Personalized Testing Supplements Market Revenues & Volume, By Personalized Kits, 2021 - 2031F |
7 Bulgaria Personalized Testing Supplements Market Import-Export Trade Statistics |
7.1 Bulgaria Personalized Testing Supplements Market Export to Major Countries |
7.2 Bulgaria Personalized Testing Supplements Market Imports from Major Countries |
8 Bulgaria Personalized Testing Supplements Market Key Performance Indicators |
8.1 Percentage increase in the number of personalized testing clinics or laboratories |
8.2 Average turnaround time for personalized test results |
8.3 Customer satisfaction scores related to the accuracy of personalized supplement recommendations |
8.4 Rate of adoption of personalized testing supplements by healthcare providers |
9 Bulgaria Personalized Testing Supplements Market - Opportunity Assessment |
9.1 Bulgaria Personalized Testing Supplements Market Opportunity Assessment, By Testing Type, 2021 & 2031F |
9.2 Bulgaria Personalized Testing Supplements Market Opportunity Assessment, By Consumer Type, 2021 & 2031F |
9.3 Bulgaria Personalized Testing Supplements Market Opportunity Assessment, By Customization Criteria, 2021 & 2031F |
9.4 Bulgaria Personalized Testing Supplements Market Opportunity Assessment, By Supplement Form, 2021 & 2031F |
9.5 Bulgaria Personalized Testing Supplements Market Opportunity Assessment, By Delivery Model, 2021 & 2031F |
10 Bulgaria Personalized Testing Supplements Market - Competitive Landscape |
10.1 Bulgaria Personalized Testing Supplements Market Revenue Share, By Companies, 2024 |
10.2 Bulgaria Personalized Testing Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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