| Product Code: ETC4383814 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The M-commerce market in Cambodia is experiencing rapid expansion fueled by the growing penetration of smartphones and internet connectivity. Consumers are increasingly adopting mobile devices for online shopping, payments, and banking, driving the demand for M-commerce solutions and services in the country.
The M-commerce market in Cambodia is experiencing rapid growth, driven by the widespread adoption of smartphones and the internet. With a young and tech-savvy population, there`s a rising trend of consumers using mobile devices for online shopping, bill payments, and banking transactions. Furthermore, the convenience and accessibility offered by mobile commerce platforms are attracting both consumers and businesses, leading to a surge in mobile payment solutions, mobile banking apps, and e-commerce platforms tailored for mobile devices.
The M-commerce market in Cambodia grapples with issues like limited internet infrastructure, low smartphone penetration in rural areas, and concerns regarding cybersecurity and digital payment systems. Moreover, building consumer trust in online transactions and overcoming logistical barriers in last-mile delivery are significant challenges.
Recognizing the transformative potential of mobile commerce (m-commerce) in driving economic growth and financial inclusion, the Cambodian government has introduced policies to facilitate the development of the m-commerce market. These policies focus on promoting digital infrastructure, fostering competition among mobile payment providers, protecting consumer rights, and ensuring the security and integrity of mobile transactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Cambodia M Commerce Market Overview |
3.1 Cambodia Country Macro Economic Indicators |
3.2 Cambodia M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Cambodia M Commerce Market - Industry Life Cycle |
3.4 Cambodia M Commerce Market - Porter's Five Forces |
3.5 Cambodia M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Cambodia M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Cambodia M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Cambodia M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Cambodia |
4.2.2 Growing internet usage and access to mobile networks |
4.2.3 Rising consumer demand for convenience and ease of shopping online |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure and adoption |
4.3.2 Concerns regarding data security and privacy |
4.3.3 Lack of trust in online transactions and e-commerce platforms |
5 Cambodia M Commerce Market Trends |
6 Cambodia M Commerce Market, By Types |
6.1 Cambodia M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Cambodia M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Cambodia M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Cambodia M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Cambodia M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Cambodia M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Cambodia M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Cambodia M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Cambodia M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Cambodia M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Cambodia M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Cambodia M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Cambodia M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Cambodia M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Cambodia M Commerce Market Import-Export Trade Statistics |
7.1 Cambodia M Commerce Market Export to Major Countries |
7.2 Cambodia M Commerce Market Imports from Major Countries |
8 Cambodia M Commerce Market Key Performance Indicators |
8.1 Average order value |
8.2 Conversion rate |
8.3 Customer retention rate |
8.4 Average session duration |
8.5 Mobile app downloads |
9 Cambodia M Commerce Market - Opportunity Assessment |
9.1 Cambodia M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Cambodia M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Cambodia M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Cambodia M Commerce Market - Competitive Landscape |
10.1 Cambodia M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Cambodia M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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