| Product Code: ETC5375210 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In the Canada general merchandise market, the import trend exhibited a growth rate of 3.48% from 2023 to 2024, with a compound annual growth rate (CAGR) of 9.91% for the period 2020-2024. This import momentum can be attributed to sustained demand for a diverse range of goods, indicating market stability and consistent trade activity within the sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Canada General Merchandise Market Overview |
3.1 Canada Country Macro Economic Indicators |
3.2 Canada General Merchandise Market Revenues & Volume, 2022 & 2032F |
3.3 Canada General Merchandise Market - Industry Life Cycle |
3.4 Canada General Merchandise Market - Porter's Five Forces |
3.5 Canada General Merchandise Market Revenues & Volume Share Segmentations, 2022 & 2032F |
3.6 Canada General Merchandise Market Revenues & Volume Share, By Applications, 2022 & 2032F |
4 Canada General Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer spending in Canada |
4.2.2 Increasing demand for convenience and value in shopping |
4.2.3 Technological advancements in the retail sector |
4.2.4 Rising popularity of online shopping |
4.2.5 Favorable government policies supporting retail industry growth |
4.3 Market Restraints |
4.3.1 Economic uncertainty and fluctuations |
4.3.2 Intense competition among retailers |
4.3.3 Changing consumer preferences and behaviors |
4.3.4 Regulatory challenges in the retail sector |
4.3.5 Supply chain disruptions and logistics issues |
5 Canada General Merchandise Market Trends |
6 Canada General Merchandise Market Segmentations |
6.1 Canada General Merchandise Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 Canada General Merchandise Market Revenues & Volume, By Home and Furniture, 2022-2032F |
6.1.3 Canada General Merchandise Market Revenues & Volume, By Garden, 2022-2032F |
6.1.4 Canada General Merchandise Market Revenues & Volume, By Electrical, 2022-2032F |
6.1.5 Canada General Merchandise Market Revenues & Volume, By Food and Drink, 2022-2032F |
6.1.6 Canada General Merchandise Market Revenues & Volume, By Others, 2022-2032F |
6.2 Canada General Merchandise Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Canada General Merchandise Market Revenues & Volume, By Supermarket, 2022-2032F |
6.2.3 Canada General Merchandise Market Revenues & Volume, By Retail market, 2022-2032F |
6.2.4 Canada General Merchandise Market Revenues & Volume, By Specialty store, 2022-2032F |
6.2.5 Canada General Merchandise Market Revenues & Volume, By E-tailer, 2022-2032F |
6.2.6 Canada General Merchandise Market Revenues & Volume, By Others, 2022-2032F |
7 Canada General Merchandise Market Import-Export Trade Statistics |
7.1 Canada General Merchandise Market Export to Major Countries |
7.2 Canada General Merchandise Market Imports from Major Countries |
8 Canada General Merchandise Market Key Performance Indicators |
8.1 Average basket size per customer |
8.2 Customer satisfaction and Net Promoter Score (NPS) |
8.3 Percentage of repeat customers |
8.4 Conversion rate from online browsing to purchase |
8.5 Average order value |
9 Canada General Merchandise Market - Opportunity Assessment |
9.1 Canada General Merchandise Market Opportunity Assessment Segmentations, 2022 & 2032F |
9.2 Canada General Merchandise Market Opportunity Assessment, By Applications, 2022 & 2032F |
10 Canada General Merchandise Market - Competitive Landscape |
10.1 Canada General Merchandise Market Revenue Share, By Companies, 2025 |
10.2 Canada General Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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