| Product Code: ETC5381062 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Canada`s import trend for the postcard market saw a growth rate of 4.07% from 2023 to 2024, with a compound annual growth rate (CAGR) of 1.86% from 2020 to 2024. This increase in import momentum could be attributed to a shift in consumer demand towards unique and personalized postcards, indicating a potential market stability and sustained interest in physical mementos.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Canada Postcard Market Overview |
3.1 Canada Country Macro Economic Indicators |
3.2 Canada Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Canada Postcard Market - Industry Life Cycle |
3.4 Canada Postcard Market - Porter's Five Forces |
3.5 Canada Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Canada Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Canada Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Canada Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing tourism in Canada |
4.2.2 Growing popularity of postcards as personalized souvenirs |
4.2.3 Rise in e-commerce leading to increased demand for direct mail marketing |
4.3 Market Restraints |
4.3.1 Competition from digital communication channels |
4.3.2 Environmental concerns leading to a shift towards sustainable alternatives |
5 Canada Postcard Market Trends |
6 Canada Postcard Market Segmentations |
6.1 Canada Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Canada Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Canada Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Canada Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Canada Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Canada Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Canada Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Canada Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Canada Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Canada Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Canada Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Canada Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Canada Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Canada Postcard Market Import-Export Trade Statistics |
7.1 Canada Postcard Market Export to Major Countries |
7.2 Canada Postcard Market Imports from Major Countries |
8 Canada Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting Canada |
8.2 Percentage of postcard sales in the overall souvenir market |
8.3 Growth in e-commerce sales in Canada |
8.4 Usage of digital marketing channels by businesses |
8.5 Adoption rate of sustainable postcard materials |
9 Canada Postcard Market - Opportunity Assessment |
9.1 Canada Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Canada Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Canada Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Canada Postcard Market - Competitive Landscape |
10.1 Canada Postcard Market Revenue Share, By Companies, 2024 |
10.2 Canada Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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