| Product Code: ETC6740316 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, China continued to be a key market for connected TV import shipments, with Vietnam, South Korea, and Japan being among the top exporting countries. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a negative CAGR of -8.66% from 2020 to 2024. Furthermore, the growth rate in 2024 declined significantly by -23.33%, suggesting a challenging environment for market expansion in the near term. The dynamics of the connected TV import market in China are evolving, with implications for both domestic and international players.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Connected TV Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Connected TV Market Revenues & Volume, 2021 & 2031F |
3.3 China Connected TV Market - Industry Life Cycle |
3.4 China Connected TV Market - Porter's Five Forces |
3.5 China Connected TV Market Revenues & Volume Share, By Screen Size, 2021 & 2031F |
4 China Connected TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing middle-class population in China leading to increased disposable income for purchasing connected TVs |
4.2.2 Technological advancements and innovations in smart TV features and functionalities driving demand |
4.2.3 Increasing internet penetration and availability of high-speed internet connectivity in China boosting adoption of connected TVs |
4.3 Market Restraints |
4.3.1 High initial cost of connected TVs compared to traditional TVs limiting mass adoption |
4.3.2 Concerns regarding data privacy and security issues associated with connected TVs hindering consumer confidence |
4.3.3 Competition from other smart devices such as smartphones and tablets impacting market growth |
5 China Connected TV Market Trends |
6 China Connected TV Market, By Types |
6.1 China Connected TV Market, By Screen Size |
6.1.1 Overview and Analysis |
6.1.2 China Connected TV Market Revenues & Volume, By Screen Size, 2021- 2031F |
6.1.3 China Connected TV Market Revenues & Volume, By Less than 30 inches, 2021- 2031F |
6.1.4 China Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2021- 2031F |
6.1.5 China Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2021- 2031F |
6.1.6 China Connected TV Market Revenues & Volume, By Above 70 inches, 2021- 2031F |
7 China Connected TV Market Import-Export Trade Statistics |
7.1 China Connected TV Market Export to Major Countries |
7.2 China Connected TV Market Imports from Major Countries |
8 China Connected TV Market Key Performance Indicators |
8.1 Average time spent on streaming services per user |
8.2 Percentage of households with access to high-speed internet |
8.3 Number of new features or apps introduced by connected TV manufacturers |
8.4 Customer satisfaction scores related to smart TV functionalities |
8.5 Percentage of households owning more than one connected TV |
9 China Connected TV Market - Opportunity Assessment |
9.1 China Connected TV Market Opportunity Assessment, By Screen Size, 2021 & 2031F |
10 China Connected TV Market - Competitive Landscape |
10.1 China Connected TV Market Revenue Share, By Companies, 2024 |
10.2 China Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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