| Product Code: ETC6740706 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
China craft rum import shipments in 2024 saw a significant increase in concentration, with the top countries exporting being Puerto Rico, UK, Cuba, USA, and Trinidad and Tobago. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) for the period of 2020-2024 remained steady at 5.4%. The market continues to be dominated by a few key players, indicating a competitive landscape that may present challenges and opportunities for craft rum producers looking to enter the Chinese market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Craft Rum Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Craft Rum Market Revenues & Volume, 2021 & 2031F |
3.3 China Craft Rum Market - Industry Life Cycle |
3.4 China Craft Rum Market - Porter's Five Forces |
3.5 China Craft Rum Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 China Craft Rum Market Revenues & Volume Share, By Volume, 2021 & 2031F |
3.7 China Craft Rum Market Revenues & Volume Share, By Pricing, 2021 & 2031F |
3.8 China Craft Rum Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.9 China Craft Rum Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Craft Rum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in craft spirits and artisanal products |
4.2.2 Rising disposable income and changing consumer preferences |
4.2.3 Growing trend of experiential consumption and premiumization in the beverage industry |
4.3 Market Restraints |
4.3.1 High competition from established rum brands and other craft spirits |
4.3.2 Limited awareness and distribution of craft rum products in China |
4.3.3 Challenges in sourcing quality raw materials and maintaining consistent product quality |
5 China Craft Rum Market Trends |
6 China Craft Rum Market, By Types |
6.1 China Craft Rum Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 China Craft Rum Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 China Craft Rum Market Revenues & Volume, By Light Rum, 2021- 2031F |
6.1.4 China Craft Rum Market Revenues & Volume, By Gold Rum, 2021- 2031F |
6.1.5 China Craft Rum Market Revenues & Volume, By Dark/Black Rum, 2021- 2031F |
6.1.6 China Craft Rum Market Revenues & Volume, By Rhum Agricole, 2021- 2031F |
6.1.7 China Craft Rum Market Revenues & Volume, By Others, 2021- 2031F |
6.2 China Craft Rum Market, By Volume |
6.2.1 Overview and Analysis |
6.2.2 China Craft Rum Market Revenues & Volume, By Under 350ml, 2021- 2031F |
6.2.3 China Craft Rum Market Revenues & Volume, By 351ml - 750ml, 2021- 2031F |
6.2.4 China Craft Rum Market Revenues & Volume, By Above 750ml, 2021- 2031F |
6.3 China Craft Rum Market, By Pricing |
6.3.1 Overview and Analysis |
6.3.2 China Craft Rum Market Revenues & Volume, By Mass, 2021- 2031F |
6.3.3 China Craft Rum Market Revenues & Volume, By Premium, 2021- 2031F |
6.4 China Craft Rum Market, By End-user |
6.4.1 Overview and Analysis |
6.4.2 China Craft Rum Market Revenues & Volume, By Individual, 2021- 2031F |
6.4.3 China Craft Rum Market Revenues & Volume, By Commercial, 2021- 2031F |
6.5 China Craft Rum Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 China Craft Rum Market Revenues & Volume, By Online, 2021- 2031F |
6.5.3 China Craft Rum Market Revenues & Volume, By Offline, 2021- 2031F |
7 China Craft Rum Market Import-Export Trade Statistics |
7.1 China Craft Rum Market Export to Major Countries |
7.2 China Craft Rum Market Imports from Major Countries |
8 China Craft Rum Market Key Performance Indicators |
8.1 Number of craft rum distilleries opening in China |
8.2 Percentage increase in online searches for craft rum in China |
8.3 Growth in participation and attendance at craft rum tasting events in China |
9 China Craft Rum Market - Opportunity Assessment |
9.1 China Craft Rum Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 China Craft Rum Market Opportunity Assessment, By Volume, 2021 & 2031F |
9.3 China Craft Rum Market Opportunity Assessment, By Pricing, 2021 & 2031F |
9.4 China Craft Rum Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.5 China Craft Rum Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Craft Rum Market - Competitive Landscape |
10.1 China Craft Rum Market Revenue Share, By Companies, 2024 |
10.2 China Craft Rum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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