| Product Code: ETC6741209 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
China deodorant import market in 2024 saw top shipments coming from Japan, Metropolitan France, Germany, USA, and Thailand, indicating a diverse range of sources. However, the market remained highly concentrated, with a high Herfindahl-Hirschman Index (HHI). Despite a modest Compound Annual Growth Rate (CAGR) of 3.28% from 2020 to 2024, there was a slight decline in growth rate from 2023 to 2024 at -6.5%. This suggests a need for further analysis to understand the factors contributing to the fluctuating growth trends in the Chinese deodorant import market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Deodorant Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Deodorant Market Revenues & Volume, 2021 & 2031F |
3.3 China Deodorant Market - Industry Life Cycle |
3.4 China Deodorant Market - Porter's Five Forces |
3.5 China Deodorant Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 China Deodorant Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 China Deodorant Market Revenues & Volume Share, By Packaging Material, 2021 & 2031F |
3.8 China Deodorant Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 China Deodorant Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among the Chinese population. |
4.2.2 Rising disposable income leading to higher spending on personal care products. |
4.2.3 Growing urbanization and changing lifestyle patterns in China. |
4.3 Market Restraints |
4.3.1 Cultural preferences for natural remedies over chemical-based deodorants. |
4.3.2 Price sensitivity among certain consumer segments in China. |
4.3.3 Competition from traditional personal hygiene products like talcum powder and natural deodorizers. |
5 China Deodorant Market Trends |
6 China Deodorant Market, By Types |
6.1 China Deodorant Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 China Deodorant Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 China Deodorant Market Revenues & Volume, By Spray, 2021- 2031F |
6.1.4 China Deodorant Market Revenues & Volume, By Creams, 2021- 2031F |
6.1.5 China Deodorant Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.6 China Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.2 China Deodorant Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 China Deodorant Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 China Deodorant Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 China Deodorant Market Revenues & Volume, By Pharmacies, 2021- 2031F |
6.2.5 China Deodorant Market Revenues & Volume, By Drug Stores, 2021- 2031F |
6.2.6 China Deodorant Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.7 China Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.3 China Deodorant Market, By Packaging Material |
6.3.1 Overview and Analysis |
6.3.2 China Deodorant Market Revenues & Volume, By Metal, 2021- 2031F |
6.3.3 China Deodorant Market Revenues & Volume, By Plastic, 2021- 2031F |
6.3.4 China Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.4 China Deodorant Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 China Deodorant Market Revenues & Volume, By Men, 2021- 2031F |
6.4.3 China Deodorant Market Revenues & Volume, By Women, 2021- 2031F |
6.4.4 China Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
7 China Deodorant Market Import-Export Trade Statistics |
7.1 China Deodorant Market Export to Major Countries |
7.2 China Deodorant Market Imports from Major Countries |
8 China Deodorant Market Key Performance Indicators |
8.1 Percentage of households using deodorant products in urban areas. |
8.2 Growth in online sales of deodorant products in China. |
8.3 Number of new product launches and innovations in the deodorant market. |
8.4 Consumer satisfaction levels with deodorant products in China. |
8.5 Awareness levels about the benefits and usage of deodorant products among Chinese consumers. |
9 China Deodorant Market - Opportunity Assessment |
9.1 China Deodorant Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 China Deodorant Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 China Deodorant Market Opportunity Assessment, By Packaging Material, 2021 & 2031F |
9.4 China Deodorant Market Opportunity Assessment, By End User, 2021 & 2031F |
10 China Deodorant Market - Competitive Landscape |
10.1 China Deodorant Market Revenue Share, By Companies, 2024 |
10.2 China Deodorant Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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