| Product Code: ETC6741212 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, China continues to be a key destination for deodorant imports, with top exporting countries including Japan, Metropolitan France, Germany, USA, and Thailand. The market shows sustained concentration with a high HHI, indicating a competitive landscape. Despite a slight decline in growth rate from 2023 to 2024, the overall compound annual growth rate (CAGR) for the period 2020-2024 is positive at 3.28%, showcasing a consistent demand for deodorants in China. The country`s import market for deodorants remains dynamic and attractive for global exporters.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Deodorants Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Deodorants Market Revenues & Volume, 2021 & 2031F |
3.3 China Deodorants Market - Industry Life Cycle |
3.4 China Deodorants Market - Porter's Five Forces |
3.5 China Deodorants Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 China Deodorants Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among Chinese consumers |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and changing lifestyle preferences towards Western beauty standards |
4.3 Market Restraints |
4.3.1 Presence of cultural norms where body odor is not considered a significant issue |
4.3.2 Competition from traditional Chinese remedies and natural alternatives |
4.3.3 Concerns regarding the ingredients and potential health risks associated with deodorants |
5 China Deodorants Market Trends |
6 China Deodorants Market, By Types |
6.1 China Deodorants Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 China Deodorants Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 China Deodorants Market Revenues & Volume, By Sprays, 2021- 2031F |
6.1.4 China Deodorants Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.5 China Deodorants Market Revenues & Volume, By Sticks, 2021- 2031F |
6.1.6 China Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
6.2 China Deodorants Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 China Deodorants Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.3 China Deodorants Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 China Deodorants Market Revenues & Volume, By Pharmacies/Drugstore, 2021- 2031F |
6.2.5 China Deodorants Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.6 China Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
7 China Deodorants Market Import-Export Trade Statistics |
7.1 China Deodorants Market Export to Major Countries |
7.2 China Deodorants Market Imports from Major Countries |
8 China Deodorants Market Key Performance Indicators |
8.1 Percentage increase in online searches for deodorant products in China |
8.2 Growth in the number of deodorant brands entering the Chinese market |
8.3 Adoption rate of innovative deodorant technologies in China |
9 China Deodorants Market - Opportunity Assessment |
9.1 China Deodorants Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 China Deodorants Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Deodorants Market - Competitive Landscape |
10.1 China Deodorants Market Revenue Share, By Companies, 2024 |
10.2 China Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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