| Product Code: ETC6741294 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Digital Coupons Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Digital Coupons Market Revenues & Volume, 2021 & 2031F |
3.3 China Digital Coupons Market - Industry Life Cycle |
3.4 China Digital Coupons Market - Porter's Five Forces |
3.5 China Digital Coupons Market Revenues & Volume Share, By Delivery Type, 2021 & 2031F |
3.6 China Digital Coupons Market Revenues & Volume Share, By Offer Type, 2021 & 2031F |
3.7 China Digital Coupons Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 China Digital Coupons Market Revenues & Volume Share, By Industry Food & Beverage, 2021 & 2031F |
4 China Digital Coupons Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet and smartphone penetration in China leading to a larger user base for digital coupons. |
4.2.2 Growing e-commerce industry in China driving the usage of digital coupons as a marketing tool. |
4.2.3 Rising disposable income and consumer awareness of discounts and promotions boosting the demand for digital coupons. |
4.3 Market Restraints |
4.3.1 Intense competition among digital coupon providers leading to price wars and reduced profit margins. |
4.3.2 Counterfeit coupons and fraud issues eroding consumer trust in digital coupon platforms. |
4.3.3 Regulatory challenges and changing government policies impacting the operations of digital coupon companies in China. |
5 China Digital Coupons Market Trends |
6 China Digital Coupons Market, By Types |
6.1 China Digital Coupons Market, By Delivery Type |
6.1.1 Overview and Analysis |
6.1.2 China Digital Coupons Market Revenues & Volume, By Delivery Type, 2021- 2031F |
6.1.3 China Digital Coupons Market Revenues & Volume, By Print-At-Home Coupons, 2021- 2031F |
6.1.4 China Digital Coupons Market Revenues & Volume, By Mobile Coupons, 2021- 2031F |
6.1.5 China Digital Coupons Market Revenues & Volume, By Mail-To-Home Coupons, 2021- 2031F |
6.2 China Digital Coupons Market, By Offer Type |
6.2.1 Overview and Analysis |
6.2.2 China Digital Coupons Market Revenues & Volume, By Retailer Generated Coupons, 2021- 2031F |
6.2.3 China Digital Coupons Market Revenues & Volume, By Manufacturer Generated Coupons, 2021- 2031F |
6.3 China Digital Coupons Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 China Digital Coupons Market Revenues & Volume, By In-store Shoppers, 2021- 2031F |
6.3.3 China Digital Coupons Market Revenues & Volume, By Online Shopper, 2021- 2031F |
6.3.4 China Digital Coupons Market Revenues & Volume, By Omnichannel Shoppers, 2021- 2031F |
6.4 China Digital Coupons Market, By Industry Food & Beverage |
6.4.1 Overview and Analysis |
6.4.2 China Digital Coupons Market Revenues & Volume, By Health & Beauty, 2021- 2031F |
6.4.3 China Digital Coupons Market Revenues & Volume, By Apparels, 2021- 2031F |
6.4.4 China Digital Coupons Market Revenues & Volume, By Pharma & Insurance, 2021- 2031F |
6.4.5 China Digital Coupons Market Revenues & Volume, By Consumer Electronics, 2021- 2031F |
6.4.6 China Digital Coupons Market Revenues & Volume, By Pets & Kids, 2021- 2031F |
6.4.7 China Digital Coupons Market Revenues & Volume, By Others, 2021- 2031F |
7 China Digital Coupons Market Import-Export Trade Statistics |
7.1 China Digital Coupons Market Export to Major Countries |
7.2 China Digital Coupons Market Imports from Major Countries |
8 China Digital Coupons Market Key Performance Indicators |
8.1 Redemption rate: Measures the percentage of issued digital coupons that are actually used by customers, indicating the effectiveness of marketing campaigns. |
8.2 Customer acquisition cost: Tracks the cost incurred to acquire new customers through digital coupons, helping in evaluating the efficiency of marketing strategies. |
8.3 Customer retention rate: Indicates the percentage of customers who continue to use digital coupons over time, reflecting the loyalty and satisfaction levels of consumers towards the platform. |
8.4 Average order value: Reflects the average amount spent by customers when using digital coupons, providing insights into consumer behavior and purchase patterns. |
9 China Digital Coupons Market - Opportunity Assessment |
9.1 China Digital Coupons Market Opportunity Assessment, By Delivery Type, 2021 & 2031F |
9.2 China Digital Coupons Market Opportunity Assessment, By Offer Type, 2021 & 2031F |
9.3 China Digital Coupons Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 China Digital Coupons Market Opportunity Assessment, By Industry Food & Beverage, 2021 & 2031F |
10 China Digital Coupons Market - Competitive Landscape |
10.1 China Digital Coupons Market Revenue Share, By Companies, 2024 |
10.2 China Digital Coupons Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |