| Product Code: ETC12237381 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, China saw a notable influx of gift card imports from top exporting countries including the USA, Germany, Taiwan, Japan, and Sweden. The market remained highly competitive with a low Herfindahl-Hirschman Index (HHI) concentration, indicating a diverse range of suppliers. Despite facing a challenging -12.58% Compound Annual Growth Rate (CAGR) from 2020-24, the year-on-year growth rate improved slightly from 2023-24 at -17.68%. This suggests potential opportunities for market players to adapt to changing consumer preferences and enhance their offerings in the dynamic Chinese gift card market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Gift Cards Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Gift Cards Market Revenues & Volume, 2021 & 2031F |
3.3 China Gift Cards Market - Industry Life Cycle |
3.4 China Gift Cards Market - Porter's Five Forces |
3.5 China Gift Cards Market Revenues & Volume Share, By Card Type, 2021 & 2031F |
3.6 China Gift Cards Market Revenues & Volume Share, By End user, 2021 & 2031F |
4 China Gift Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payment methods in China |
4.2.2 Growing trend of gift-giving culture in China |
4.2.3 Rise in e-commerce and online shopping activities |
4.2.4 Expansion of the retail sector in China |
4.2.5 Demand for convenient and versatile gifting options |
4.3 Market Restraints |
4.3.1 Regulatory restrictions on gift card issuance and redemption |
4.3.2 Competition from alternative gift options such as cash or physical gifts |
4.3.3 Concerns about data security and fraud related to gift card transactions |
4.3.4 Economic uncertainties impacting consumer spending behavior |
4.3.5 Cultural preferences for traditional gifting practices over gift cards |
5 China Gift Cards Market Trends |
6 China Gift Cards Market, By Types |
6.1 China Gift Cards Market, By Card Type |
6.1.1 Overview and Analysis |
6.1.2 China Gift Cards Market Revenues & Volume, By Card Type, 2021 - 2031F |
6.1.3 China Gift Cards Market Revenues & Volume, By Closed-loop Card, 2021 - 2031F |
6.1.4 China Gift Cards Market Revenues & Volume, By Open-loop Card, 2021 - 2031F |
6.2 China Gift Cards Market, By End user |
6.2.1 Overview and Analysis |
6.2.2 China Gift Cards Market Revenues & Volume, By Retail Establishment, 2021 - 2031F |
6.2.3 China Gift Cards Market Revenues & Volume, By Corporate Institutions, 2021 - 2031F |
7 China Gift Cards Market Import-Export Trade Statistics |
7.1 China Gift Cards Market Export to Major Countries |
7.2 China Gift Cards Market Imports from Major Countries |
8 China Gift Cards Market Key Performance Indicators |
8.1 Redemption rate of gift cards in China |
8.2 Customer satisfaction levels with gift card offerings |
8.3 Growth in the number of partnerships between gift card providers and retailers |
8.4 Average loading value per gift card transaction |
8.5 Frequency of repeat purchases of gift cards by customers |
9 China Gift Cards Market - Opportunity Assessment |
9.1 China Gift Cards Market Opportunity Assessment, By Card Type, 2021 & 2031F |
9.2 China Gift Cards Market Opportunity Assessment, By End user, 2021 & 2031F |
10 China Gift Cards Market - Competitive Landscape |
10.1 China Gift Cards Market Revenue Share, By Companies, 2024 |
10.2 China Gift Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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