| Product Code: ETC6745915 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
China continues to be a significant player in the global kiwi fruit market, with import shipments showing strong growth trends. In 2024, top exporters to China include New Zealand, Italy, Greece, and Chile. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 stands at an impressive 7.21%, with a notable growth rate of 21.5% from 2023 to 2024. These figures underscore the increasing demand for kiwi fruit in China and the competitiveness of key exporting countries.

The China kiwi fruit market is experiencing steady growth driven by increasing consumer awareness of the health benefits associated with kiwi consumption. China is one of the world`s largest kiwi fruit producers, with key production regions including Shaanxi, Sichuan, and Zhejiang provinces. The market is characterized by a wide variety of kiwi cultivars, with the Hayward being the most popular. Domestic consumption is high, but China also exports a significant portion of its kiwi production, particularly to countries in Southeast Asia and Europe. The market is competitive, with both large-scale commercial orchards and small family-owned farms contributing to overall production. Government support and investment in kiwi fruit research and development are driving innovation in cultivation techniques and post-harvest management practices, ensuring the market`s continued growth and sustainability.
The China Kiwi Fruit Market is experiencing steady growth, driven by increasing consumer awareness of the fruit`s nutritional benefits and rising demand for healthy snacks. There is a growing trend towards premium and organic kiwi varieties, as Chinese consumers are becoming more health-conscious and willing to pay a premium for high-quality produce. Additionally, e-commerce platforms are providing new opportunities for kiwi fruit producers to reach a wider customer base and increase sales. With the government`s support for agricultural modernization and innovation, there is potential for further expansion and export opportunities in the China Kiwi Fruit Market. Producers should focus on product quality, branding, and leveraging online channels to capitalize on these trends and opportunities in the market.
In the China kiwi fruit market, some key challenges include fluctuating weather conditions impacting crop yields and quality, increasing competition from domestic and international producers leading to price volatility, and the need for improved post-harvest handling and storage facilities to maintain fruit freshness and extend shelf life. Additionally, issues related to pesticide residues and food safety concerns have prompted stricter regulations and quality control measures, adding complexity to the production and distribution processes. Furthermore, consumer preferences and purchasing behavior are evolving, requiring industry players to adapt their marketing strategies and product offerings to meet changing demands. Overall, navigating these challenges in the China kiwi fruit market requires a holistic approach that integrates technological advancements, sustainable practices, and market insights to ensure long-term growth and competitiveness.
The China kiwi fruit market is primarily driven by increasing consumer awareness of the health benefits of kiwi fruit, such as being a rich source of vitamins, minerals, and antioxidants. The growing trend towards healthy eating habits and lifestyles among Chinese consumers has boosted the demand for kiwi fruit. Additionally, the expanding middle-class population with higher disposable income levels has led to an increase in spending on premium and exotic fruits like kiwi. Improved logistics and distribution networks have also made it easier for kiwi fruit to reach consumers in various regions of China, further fueling market growth. Furthermore, government initiatives to promote domestic fruit production and exports have supported the development of the kiwi fruit industry in China.
The Chinese government has implemented various policies to support and regulate the kiwi fruit market. These policies include subsidies for kiwi farmers to promote production, improve quality standards, and increase market competitiveness. Additionally, the government has set guidelines for pesticide usage and quality control measures to ensure food safety and meet international standards for export. Importantly, there are also policies in place to support sustainable farming practices, such as encouraging organic farming and promoting environmental protection measures. Overall, the government`s policies aim to boost the growth of the China kiwi fruit market, enhance product quality, ensure food safety, and promote sustainable development in the industry.
The future outlook for the China Kiwi Fruit Market appears promising due to increasing health consciousness among consumers and a growing demand for nutritious and exotic fruits. As the Chinese population becomes more affluent, there is a rising interest in premium quality fruits such as kiwis, known for their high vitamin C content and antioxidant properties. Additionally, the expanding e-commerce platforms and improved logistics infrastructure in China are facilitating easier access to kiwi fruits from domestic and international suppliers. With ongoing advancements in cultivation techniques and technology, the production of kiwi fruits in China is expected to increase, leading to a more competitive market and potentially lower prices for consumers. Overall, the China Kiwi Fruit Market is likely to experience steady growth and greater market penetration in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Kiwi Fruit Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Kiwi Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 China Kiwi Fruit Market - Industry Life Cycle |
3.4 China Kiwi Fruit Market - Porter's Five Forces |
3.5 China Kiwi Fruit Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.6 China Kiwi Fruit Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 China Kiwi Fruit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Kiwi Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of kiwi fruits among Chinese consumers |
4.2.2 Growing demand for exotic fruits and healthy snacks in China |
4.2.3 Expansion of kiwi fruit cultivation and production in China due to favorable climatic conditions and government support |
4.3 Market Restraints |
4.3.1 Price volatility of kiwi fruits due to fluctuations in supply and demand |
4.3.2 Quality issues related to storage and transportation impacting the freshness of kiwi fruits |
4.3.3 Competition from other fruits and substitutes in the Chinese market |
5 China Kiwi Fruit Market Trends |
6 China Kiwi Fruit Market, By Types |
6.1 China Kiwi Fruit Market, By Consumption |
6.1.1 Overview and Analysis |
6.1.2 China Kiwi Fruit Market Revenues & Volume, By Consumption, 2021- 2031F |
6.1.3 China Kiwi Fruit Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.1.4 China Kiwi Fruit Market Revenues & Volume, By Jams, 2021- 2031F |
6.1.5 China Kiwi Fruit Market Revenues & Volume, By Sauce, 2021- 2031F |
6.1.6 China Kiwi Fruit Market Revenues & Volume, By Ice cream, 2021- 2031F |
6.1.7 China Kiwi Fruit Market Revenues & Volume, By Others, 2021- 2031F |
6.2 China Kiwi Fruit Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 China Kiwi Fruit Market Revenues & Volume, By Food & Beverages, 2021- 2031F |
6.2.3 China Kiwi Fruit Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3 China Kiwi Fruit Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 China Kiwi Fruit Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 China Kiwi Fruit Market Revenues & Volume, By Online, 2021- 2031F |
7 China Kiwi Fruit Market Import-Export Trade Statistics |
7.1 China Kiwi Fruit Market Export to Major Countries |
7.2 China Kiwi Fruit Market Imports from Major Countries |
8 China Kiwi Fruit Market Key Performance Indicators |
8.1 Average selling price of kiwi fruits in China |
8.2 Consumer perception and satisfaction with the quality of kiwi fruits |
8.3 Growth rate of kiwi fruit consumption in urban areas of China |
8.4 Number of new kiwi fruit plantations established in China |
8.5 Export volume of Chinese kiwi fruits to international markets |
9 China Kiwi Fruit Market - Opportunity Assessment |
9.1 China Kiwi Fruit Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.2 China Kiwi Fruit Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 China Kiwi Fruit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Kiwi Fruit Market - Competitive Landscape |
10.1 China Kiwi Fruit Market Revenue Share, By Companies, 2024 |
10.2 China Kiwi Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |