| Product Code: ETC6746491 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
China import shipments of liquid makeup in 2024 saw major contributions from top exporting countries such as Italy, South Korea, Japan, Metropolitan France, and the USA. Despite a moderate concentration level in the Herfindahl-Hirschman Index (HHI), the compound annual growth rate (CAGR) for the period 2020-2024 was notably negative at -13.24%. Furthermore, the growth rate from 2023 to 2024 experienced a significant decline of -19.52%, reflecting potential shifts in market dynamics or consumer preferences within the liquid makeup segment in China.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Liquid Makeup Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 China Liquid Makeup Market - Industry Life Cycle |
3.4 China Liquid Makeup Market - Porter's Five Forces |
3.5 China Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 China Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in China leading to higher spending on beauty products. |
4.2.2 Growing awareness and adoption of Western beauty trends in China. |
4.2.3 Expansion of online and offline distribution channels for liquid makeup products. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products impacting consumer trust and brand reputation. |
4.3.2 Stringent regulations and testing requirements for beauty products in China. |
4.3.3 Intense competition from both domestic and international makeup brands. |
5 China Liquid Makeup Market Trends |
6 China Liquid Makeup Market, By Types |
6.1 China Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 China Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 China Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 China Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 China Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 China Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 China Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 China Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 China Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 China Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 China Liquid Makeup Market Import-Export Trade Statistics |
7.1 China Liquid Makeup Market Export to Major Countries |
7.2 China Liquid Makeup Market Imports from Major Countries |
8 China Liquid Makeup Market Key Performance Indicators |
8.1 Social media engagement and influencer collaborations. |
8.2 Number of new product launches and innovations in the liquid makeup segment. |
8.3 Customer satisfaction and brand loyalty metrics. |
8.4 Adoption rate of technology-driven makeup solutions. |
8.5 Sustainability and eco-friendly packaging initiatives. |
9 China Liquid Makeup Market - Opportunity Assessment |
9.1 China Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 China Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Liquid Makeup Market - Competitive Landscape |
10.1 China Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 China Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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