| Product Code: ETC6747017 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
China matcha import market saw a shift in concentration levels from high to moderate in 2024, with top exporting countries being Thailand, Sri Lanka, Taiwan, Singapore, and Poland. Despite a negative compound annual growth rate of -13.05% from 2020 to 2024, the market experienced a significant decline in growth rate of -37.53% from 2023 to 2024. This indicates a challenging landscape for matcha imports in China, potentially influenced by changing consumer preferences or market dynamics. Monitoring these trends will be crucial for stakeholders to adapt strategies and capitalize on emerging opportunities.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Matcha Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Matcha Market Revenues & Volume, 2021 & 2031F |
3.3 China Matcha Market - Industry Life Cycle |
3.4 China Matcha Market - Porter's Five Forces |
3.5 China Matcha Market Revenues & Volume Share, By Grade, 2021 & 2031F |
3.6 China Matcha Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 China Matcha Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers in China |
4.2.2 Growing trend of adopting traditional Chinese tea culture |
4.2.3 Rising demand for natural and organic products in the market |
4.3 Market Restraints |
4.3.1 Limited awareness and knowledge about matcha and its benefits among the general population |
4.3.2 High prices of quality matcha products compared to regular tea |
4.3.3 Availability of counterfeit or low-quality matcha products in the market |
5 China Matcha Market Trends |
6 China Matcha Market, By Types |
6.1 China Matcha Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 China Matcha Market Revenues & Volume, By Grade, 2021- 2031F |
6.1.3 China Matcha Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.1.4 China Matcha Market Revenues & Volume, By Classic, 2021- 2031F |
6.1.5 China Matcha Market Revenues & Volume, By Culinary, 2021- 2031F |
6.2 China Matcha Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 China Matcha Market Revenues & Volume, By Regular tea, 2021- 2031F |
6.2.3 China Matcha Market Revenues & Volume, By Matcha beverages, 2021- 2031F |
6.2.4 China Matcha Market Revenues & Volume, By Food, 2021- 2031F |
6.2.5 China Matcha Market Revenues & Volume, By Personal care, 2021- 2031F |
7 China Matcha Market Import-Export Trade Statistics |
7.1 China Matcha Market Export to Major Countries |
7.2 China Matcha Market Imports from Major Countries |
8 China Matcha Market Key Performance Indicators |
8.1 Number of matcha cafes and specialty stores opening in China |
8.2 Consumption frequency of matcha products per capita |
8.3 Number of online searches and social media mentions related to matcha in China |
8.4 Growth in the number of matcha product certifications and quality standards in the market |
8.5 Adoption rate of matcha products in various food and beverage categories in China |
9 China Matcha Market - Opportunity Assessment |
9.1 China Matcha Market Opportunity Assessment, By Grade, 2021 & 2031F |
9.2 China Matcha Market Opportunity Assessment, By Application, 2021 & 2031F |
10 China Matcha Market - Competitive Landscape |
10.1 China Matcha Market Revenue Share, By Companies, 2024 |
10.2 China Matcha Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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