| Product Code: ETC6747664 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
China millet flour import shipments in 2024 continued to show a high level of market concentration, with top exporting countries being Lao People`s Dem. Rep., Russia, Canada, Myanmar, and the USA. The industry experienced a strong compound annual growth rate (CAGR) of 17.49% from 2020 to 2024, indicating a significant expansion in demand. Furthermore, the growth rate in 2024 alone was recorded at 7.35%, highlighting the sustained momentum in the market for millet flour imports into China.

The China millet flour market is experiencing steady growth due to the increasing consumer awareness about the health benefits associated with millet consumption. Millet flour is gaining popularity as a gluten-free alternative, making it suitable for individuals with celiac disease or gluten intolerance. Additionally, millet is rich in nutrients such as fiber, protein, and antioxidants, further driving its demand in the health-conscious market segment. The market is also witnessing innovation in product offerings, with manufacturers introducing value-added millet flour products like organic and fortified variants. The growing trend of incorporating millet flour in various food products such as baked goods, noodles, and snacks is fueling market growth. Overall, the China millet flour market is poised for expansion driven by increasing health consciousness and product innovation.
The China Millet Flour Market is experiencing a growing demand for gluten-free and nutritious food products, driving the popularity of millet flour due to its health benefits and versatility. Consumers are increasingly turning to millet flour as a healthy alternative to traditional wheat flour, leading to a surge in product innovation and availability in the market. Opportunities lie in the development of value-added millet flour products such as ready-to-eat snacks, baked goods, and breakfast cereals to cater to the changing consumer preferences. Additionally, the increasing awareness of the nutritional benefits of millet flour among health-conscious consumers presents a promising avenue for market growth. Collaborations with food manufacturers and retailers to expand distribution channels and marketing efforts can further capitalize on the rising demand for millet flour in China.
In the China Millet Flour Market, one of the key challenges is the lack of awareness and understanding among consumers about the health benefits and versatility of millet flour. Millet flour is a nutritious gluten-free alternative that can be used in various culinary applications, but many consumers in China are more familiar with traditional wheat flour and are hesitant to try new options. Additionally, there is limited availability of millet flour products in mainstream retail outlets, which hinders its adoption and market growth. Overcoming these challenges will require targeted marketing campaigns to educate consumers about the benefits of millet flour, as well as increasing distribution channels to make the product more accessible to the general population.
The China Millet Flour Market is primarily driven by the growing consumer preference for gluten-free and nutritious food products, as millet flour is naturally gluten-free and rich in essential nutrients such as fiber, vitamins, and minerals. Additionally, the increasing awareness about the health benefits of millet consumption, including its role in managing diabetes, improving digestion, and supporting weight loss, is fueling the demand for millet flour in China. The rising trend of incorporating traditional and ancient grains into modern diets, coupled with the government`s promotion of millet cultivation as a sustainable crop, further contributes to the market growth. Moreover, the expanding availability of millet flour through various distribution channels and the development of innovative millet-based food products are also driving the market in China.
The Chinese government has implemented various policies to regulate the millet flour market. These policies focus on enhancing food safety standards, promoting the production and consumption of millet flour, and supporting millet farmers. In recent years, the government has increased subsidies for millet farmers to encourage cultivation, as well as provided financial support for millet processing facilities to improve production efficiency. Additionally, regulations have been put in place to ensure the quality and safety of millet flour products, including strict monitoring of production processes and labeling requirements. Overall, these policies aim to stimulate growth in the millet flour market, enhance food security, and promote healthy eating habits among Chinese consumers.
The China Millet Flour Market is expected to witness steady growth in the coming years due to increasing consumer awareness about the health benefits of millet flour. Millet flour is gaining popularity as a gluten-free alternative to wheat flour, catering to the growing demand from individuals with gluten sensitivities and those seeking healthier food options. Additionally, the rising trend of incorporating traditional and ancient grains into the diet is driving the demand for millet flour in various food products. With a focus on promoting millet cultivation and production, the Chinese government`s initiatives to support the millet industry will further contribute to the market`s growth. Overall, the China Millet Flour Market is poised for expansion, driven by health-conscious consumer preferences and government support for the millet sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Millet Flour Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Millet Flour Market Revenues & Volume, 2021 & 2031F |
3.3 China Millet Flour Market - Industry Life Cycle |
3.4 China Millet Flour Market - Porter's Five Forces |
3.5 China Millet Flour Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Millet Flour Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 China Millet Flour Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to higher demand for gluten-free and nutritious alternatives like millet flour |
4.2.2 Growing popularity of traditional Chinese cuisine using millet flour as a key ingredient |
4.2.3 Government initiatives promoting the consumption of millet-based products as part of a healthy diet |
4.3 Market Restraints |
4.3.1 Limited awareness about the benefits of millet flour compared to other types of flour |
4.3.2 Availability of alternative gluten-free flours in the market which may compete with millet flour |
4.3.3 Price sensitivity of consumers towards premium millet flour products |
5 China Millet Flour Market Trends |
6 China Millet Flour Market, By Types |
6.1 China Millet Flour Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Millet Flour Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 China Millet Flour Market Revenues & Volume, By Organic Millet Flour, 2021- 2031F |
6.1.4 China Millet Flour Market Revenues & Volume, By Normal Millet Flour, 2021- 2031F |
6.2 China Millet Flour Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 China Millet Flour Market Revenues & Volume, By Family use, 2021- 2031F |
6.2.3 China Millet Flour Market Revenues & Volume, By Commercial use, 2021- 2031F |
6.2.4 China Millet Flour Market Revenues & Volume, By Others, 2021- 2031F |
7 China Millet Flour Market Import-Export Trade Statistics |
7.1 China Millet Flour Market Export to Major Countries |
7.2 China Millet Flour Market Imports from Major Countries |
8 China Millet Flour Market Key Performance Indicators |
8.1 Number of new product launches featuring millet flour as a key ingredient |
8.2 Growth in the number of millet flour processing facilities in China |
8.3 Increase in consumer awareness campaigns promoting the benefits of millet flour |
8.4 Percentage of households in China using millet flour as a regular cooking ingredient |
8.5 Adoption rate of millet flour in various food applications beyond traditional Chinese cuisine |
9 China Millet Flour Market - Opportunity Assessment |
9.1 China Millet Flour Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Millet Flour Market Opportunity Assessment, By Application, 2021 & 2031F |
10 China Millet Flour Market - Competitive Landscape |
10.1 China Millet Flour Market Revenue Share, By Companies, 2024 |
10.2 China Millet Flour Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |